比亚迪打出王炸好牌，重塑动力技术鄙视链

一直以来，比亚迪在车市扮演的都是突破者和重塑者的角色。

龙年一开年，比亚迪又打出一张“王炸”好牌，从根本上重塑了动力技术鄙视链，汽车圈形成“插混>增程>弱混>燃油”的新鄙视链，到底是怎么回事呢？

1. 比亚迪双雄出击

2024年汽车圈的价格战，比2023年来的似乎更早了一些。

与去年外资和合资车企引爆降价不同，今年车市价格战的主动权和发令枪，握在了自主品牌手中。

龙年刚一复工，比亚迪就在汽车圈扔下一枚重磅炸弹：秦PLUS和驱逐舰05推出荣耀版，起售价为7.98万元，比以前的冠军版便宜了2万元。

比亚迪双雄出击，龙年价格战的枪声响彻云霄，其他新能源品牌，甚至燃油车企纷纷跟进，一时之间汽车圈山雨欲来风满楼。

按照行业惯例，某款车推出低价版时，往往会减配。

可比亚迪两款荣耀版新车却一反常态，在大幅降价的同时，不仅没有减配，而且还“加量”。

核心三电上没有减配，动力和续航都没有变化，反而增加了多个新配置。例如，秦 PLUS荣耀版引入白釉青的新外观颜色，新增了智能语音连续通话功能，还对整个车系进行了智能上下电的升级。

从此，主流插混家用车进入“电比油低”新时代，比亚迪彻底重塑了动力技术鄙视链。

2. 混动不被“偏爱”

众所周知，目前汽车行业处于时代巨变之中，燃油车开始向新能源车过渡。在过渡时代，会有多种事物共存和碰撞。

例如动力技术上，就有传统燃油发动机，混动技术和纯电技术等。各种动力技术和产品，在市场上激烈竞争，甚至形成了很多鄙视链。

比如，有些人认为纯电站在技术最顶端，混动都是落后的技术，根本没资格跟自己比，更加看不起燃油车，觉得那就是为了“闻点汽油味”。

“可油可电”，一直都是混动车型引以为傲的优势，但是在“鄙视链”中，混动却长期处于底端。

技术上，混动被喷为过时的技术，增程式甚至被讥讽为“脱裤子放屁”；加油站，很多燃油车主嘲笑混动车主，不是新能源吗？还加什么油；

充电站，排队充电的纯电车主，吐槽插电车型和增程车型，能加油还充什么电。一些充电站，甚至拒绝为插电和增程车主服务；

政策上，一些城市的插混车和增程车，无法享受新能源车型的优待政策。

3. 重塑技术鄙视链

当时间来到2021年，比亚迪以一己之力，让人们对混动，尤其是对插混技术改观。

这一年，秦PLUS DM-i、宋PLUS DM-i横空出世，分别在合资燃油盘踞的家轿，以及家用SUV领域大杀四方，引爆插混市场。

2023年，冠军版车型上市，比亚迪宣告车市进入“油电同价”时代。由此，插混车型重塑了整个家用车市场。

这一年，比亚迪秦家族和宋家族，双双夺得轿车和SUV销冠，证明了插混车型的巨大威力。

而今，比亚迪荣耀版车型上市，车市又跨进“电比油低”新时代，无论是燃油还是纯电，都将承受插电的压力。

种种迹象表明，插混和增程车等混动车，今年将迎来销量大爆发。

乘联会数据显示，1月份新能源批发销量结构中，纯电车占比59%，去年同期为70%；插电车占比28%，增程车13%，去年同期则分别仅为24%和6%。

显而易见，纯电和增程车在侵蚀传统燃油车市场的同时，也在抢占部分纯电车的市场。

市场很残酷，也很公平；消费者很挑剔，也很讲理。

他们根本不在乎，哪种技术是所谓的更“先进”或者更“落后”，他们最在乎的是，产品是不是更实用、更好用、更经济。

事实证明，插混等混动车型，早已不是业内人士和消费者眼中的过渡产品，反而已经形成了“插混>增程>弱混>燃油”的新鄙视链。

消费类产品的研发，需要找到平衡点。消费者更需要什么样的产品，车市已经给出了明确答案。

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