比亞迪打出王炸好牌，重塑動力技術鄙視鍊

一直以來，比亞迪在車市扮演的都是突破者和重塑者的角色。

龍年一開年，比亞迪又打出一張“王炸”好牌，從根本上重塑了動力技術鄙視鍊，汽車圈形成“插混>增程>弱混>燃油”的新鄙視鍊，到底是怎麼回事呢？

1. 比亞迪雙雄出擊

2024年汽車圈的價格戰，比2023年來的似乎更早了一些。

與去年外資和合資車企引爆降價不同，今年車市價格戰的主動權和發令槍，握在了自主品牌手中。

龍年剛一複工，比亞迪就在汽車圈扔下一枚重磅炸彈：秦PLUS和驅逐艦05推出榮耀版，起售價為7.98萬元，比以前的冠軍版便宜了2萬元。

比亞迪雙雄出擊，龍年價格戰的槍聲響徹雲霄，其他新能源品牌，甚至燃油車企紛紛跟進，一時之間汽車圈山雨欲來風滿樓。

按照行業慣例，某款車推出低價版時，往往會減配。

可比亞迪兩款榮耀版新車卻一反常态，在大幅降價的同時，不僅沒有減配，而且還“加量”。

核心三電上沒有減配，動力和續航都沒有變化，反而增加了多個新配置。例如，秦 PLUS榮耀版引入白釉青的新外觀顔色，新增了智能語音連續通話功能，還對整個車系進行了智能上下電的更新。

從此，主流插混家用車進入“電比油低”新時代，比亞迪徹底重塑了動力技術鄙視鍊。

2. 混動不被“偏愛”

衆所周知，目前汽車行業處于時代巨變之中，燃油車開始向新能源車過渡。在過渡時代，會有多種事物共存和碰撞。

例如動力技術上，就有傳統燃油發動機，混動技術和純電技術等。各種動力技術和産品，在市場上激烈競争，甚至形成了很多鄙視鍊。

比如，有些人認為純電站在技術最頂端，混動都是落後的技術，根本沒資格跟自己比，更加看不起燃油車，覺得那就是為了“聞點汽油味”。

“可油可電”，一直都是混動車型引以為傲的優勢，但是在“鄙視鍊”中，混動卻長期處于底端。

技術上，混動被噴為過時的技術，增程式甚至被譏諷為“脫褲子放屁”；加油站，很多燃油車主嘲笑混動車主，不是新能源嗎？還加什麼油；

充電站，排隊充電的純電車主，吐槽插電車型和增程車型，能加油還充什麼電。一些充電站，甚至拒絕為插電和增程車主服務；

政策上，一些城市的插混車和增程車，無法享受新能源車型的優待政策。

3. 重塑技術鄙視鍊

當時間來到2021年，比亞迪以一己之力，讓人們對混動，尤其是對插混技術改觀。

這一年，秦PLUS DM-i、宋PLUS DM-i橫空出世，分别在合資燃油盤踞的家轎，以及家用SUV領域大殺四方，引爆插混市場。

2023年，冠軍版車型上市，比亞迪宣告車市進入“油電同價”時代。由此，插混車型重塑了整個家用車市場。

這一年，比亞迪秦家族和宋家族，雙雙奪得轎車和SUV銷冠，證明了插混車型的巨大威力。

而今，比亞迪榮耀版車型上市，車市又跨進“電比油低”新時代，無論是燃油還是純電，都将承受插電的壓力。

種種迹象表明，插混和增程車等混動車，今年将迎來銷量大爆發。

乘聯會資料顯示，1月份新能源批發銷量結構中，純電車占比59%，去年同期為70%；插電車占比28%，增程車13%，去年同期則分别僅為24%和6%。

顯而易見，純電和增程車在侵蝕傳統燃油車市場的同時，也在搶占部分純電車的市場。

市場很殘酷，也很公平；消費者很挑剔，也很講理。

他們根本不在乎，哪種技術是所謂的更“先進”或者更“落後”，他們最在乎的是，産品是不是更實用、更好用、更經濟。

事實證明，插混等混動車型，早已不是業内人士和消費者眼中的過渡産品，反而已經形成了“插混>增程>弱混>燃油”的新鄙視鍊。

消費類産品的研發，需要找到平衡點。消費者更需要什麼樣的産品，車市已經給出了明确答案。

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