比亚迪7.98万干翻燃油车！多车企官宣降价

2月19日，#比亚迪降价#话题火速冲上微博热搜，原因是比亚迪秦PLUS荣耀版、驱逐舰05荣耀版车型上市，官方售价下探至7.98万元起，并喊出“电比油低”的口号。

对此，比亚迪品牌及公关处总经理李云飞在微博直呼，秦PLUS荣耀版、驱逐舰05荣耀版是比亚迪开年的“王炸”，插电混动的价格可以做到比同级燃油车还要低，不仅价格比燃油车低，还能可油可电，超低油耗！所以，接下来，谁还会买燃油车呢。‍

秦PLUS是比亚迪旗下紧凑型轿车，秦PLUS荣耀版于今日上市，其中，DM-i版本共推出5款车型，售价区间为7.98-12.58万元；EV版本共推出5款车型，售价区间为10.98-13.98万元。新车在车款、配置、动力等方面均与老款车型保持一致，但入门款车型起售价下降了2万元。作为对比，秦PLUS DM-i冠军版于2023年2月上市，售价为9.98万元-14.58万元。

外观方面，新车继续采用“Dragon Face”设计理念，但DM-i版本和EV版本前脸有所区别。DM-i版本前脸采用大尺寸六边形格栅，并配有银色饰条；EV版本前脸为封闭式设计，格栅上方配有贯穿镀铬饰条，饰条中间位置还配有“秦”汉字标识，并新增白釉青涂装。车尾部分，新车采用贯穿式尾灯组，内部为LED光源，灯组外壳则进行熏黑处理，尾灯上方带有“Build Your Dreams”尾标标识，提升辨识度。尺寸方面，DM-i荣耀版长宽高分别为4765/1837/1495mm，轴距为2718mm；EV版长宽高分别为4765/1837/1515mm，轴距2718mm，均与老款冠军版车型保持一致。

内饰部分同样与老款车型保持一致，车内配备8.8英寸仪表盘，中控屏依据车型的不同提供10.1英寸和12.8英寸两种规格，内置DiLink车机系统。动力方面，新车DM-i版本搭载由1.5L发动机和永磁同步驱动电机组成的DM-i插电混动系统，其中，发动机最大功率为81千瓦，最大扭矩135牛·米。驱动电机方面依据车型提供两种版本，最大功率分别为132千瓦和145千瓦，最大扭矩分别为316牛·米和325牛·米。电池则配备DM-i超级混动专用功率型刀片电池组，NEDC综合纯电续航里程分别为55km和120km。新车EV版本搭载永磁同步驱动电机，最大功率为100千瓦，峰值扭矩为180牛·米。电池根据配置不同搭载48kWh和57.6kWh电池组，对应续航里程为420公里和510公里。

此外，比亚迪旗下另一紧凑型轿车——驱逐舰05荣耀版也在今日上市。新车共推出6款车型，售价区间为7.98-12.88万元。与老款冠军版车型相比，新车配置也保持不变，但售价最高下调了2.2万元。作为对比，驱逐舰05冠军版车型售价区间为10.18万-14.88万元。

外观方面，新车沿用老款车型设计风格，前脸采用点阵无边框格栅设计，内部辅以镀铬饰条进行点缀，形成海浪的视觉效果，格栅上方则是比亚迪全新LOGO，两侧搭配大尺寸竖状进气开孔，整体视觉效果运动感十足。车身侧面，新车整体线条流畅，前后侧翼子板微突出车身，形成宽体视觉效果。另外，新车还新增了墨石蓝车身配色，整体更具质感。尺寸方面，新车长宽高分别为4780/1837/1495mm，轴距为2718mm。车尾部分，新车造型简洁，采用贯穿式尾灯组设计，尾部上方同样带有“Build Your Dreams”尾标标识。

内饰方面，新车车内配备12.8英寸自适应旋转中控屏，内置DiLink智能网联系统，并标配全场景数字钥匙、外后视镜电动调节+加热等配置。动力方面，新车搭载由1.5L发动机和永磁同步驱动电机组成的DM-i插电混动系统，其中发动机最大功率为81千瓦，最大扭矩135牛·米。驱动电机根据不同车型提供两种动力版本，最大功率分别为132千瓦和145千瓦，最大扭矩分别为316牛·米和325牛·米。电池配备DM-i超级混动专用功率型刀片电池组，NEDC综合纯电续航里程分别为55km和120km。

比亚迪除了推出秦PLUS荣耀版和驱逐舰05荣耀版两款车型外，海豚荣耀版也将在2月23日上市，至于该车是否也会给出较为惊喜的售价，大家可以期待下。作为参考，现款在售的海豚售价区间为11.68-13.98万元。

随着秦PLUS荣耀版和驱逐舰05荣耀版的上市，两款车型起售价均下探至7.98万元，这也意味着比亚迪将硬刚合资燃油车。值得一提的是，本次比亚迪除了进一步下探车型价格，以此抢占传统燃油车市场外，后续还将发力豪华车型。据了解，2024年及之后比亚迪还将推出多款高端豪华车型。

不过2024年的车市不同于2023年，今年新能源市场的竞争将愈发激烈。

比亚迪降价后，#五菱跟进比亚迪价格战#也冲上微博热搜。上汽通用五菱品牌事业部副总经理在微博表示：“一个字，跟。”五菱星光PHEV 150进阶版价格调整，新“荣耀价”为9.98万元，相比此前的10.58万元指导价下调6000元。

据了解，五菱星光是五菱品牌首款新能源轿车，于2023年12月6日上市，售价售价分别为10.58万元、8.88万元，在车市中主要与比亚迪秦PLUS DM-i（9.98-14.58万元）、吉利银河L6（11.58-14.98万元）、长安启源A05（8.99-13.29万元）等车型竞争。

今日傍晚，哪吒汽车官宣，哪吒X新增哪吒X 400 Air车型，售价为9.98万元，该车进一步降低了哪吒X的购车门槛，哪吒X其它版本车型全系直降2.2万元，调整后售价为10.48万-12.48万元；哪吒AYA全系直降8000元，售6.58万元起；哪吒S全系直降5000元，售15.48万元起。

除此之外，长安启源也跟进降价，启源Q05和启源A05最低7.39万元起，并打出“电比油低！低！低！”的口号。除国产新能源品牌之外，北京现代宣布旗下A级轿车伊兰特车型正式降价，最低7.58万元起。‍‍‍‍‍‍‍‍

对于今年的车市发展，乘联会秘书长崔东树表示：“今年全国乘用车市场价格战仍将激烈。从燃油车的角度来看，新能源成本下探、‘油电同价’给燃油车厂商带来巨大压力，燃油车产品更新换代相对较慢，产品智能化程度不高，更多依赖于优惠的价格来持续吸引客户。”另外，崔东树指出，随着新能源车渗透率快速提升，传统燃油车市场规模逐步缩小，庞大的传统产能与逐步萎缩的燃油车市场矛盾带来更激烈的价格战。

昨日，在广东省委、省政府在深圳召开全省高质量发展大会，比亚迪董事长兼总裁王传福表示，国内新能源汽车发展只会越跑越快，不会给我们停下来、慢下来、喘口气的机会。其预测，新能源汽车发展进一步提速，预计今年新能源汽车单月渗透率将超过50%。

此外，小鹏汽车CEO何小鹏在面向全体员工的开工信中也表示，今年是中国汽车品牌进入“血海”竞争的第一年，也就是淘汰赛的第一年。此外，吉利汽车集团CEO淦家阅也同样在开工信中表示，2024年将卷价格、卷产品、卷服务、卷流量，将是一个“最卷”的年。

汽车人的平台

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#1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, 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rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}