比亞迪7.98萬幹翻燃油車！多車企官宣降價

2月19日，#比亞迪降價#話題火速沖上微網誌熱搜，原因是比亞迪秦PLUS榮耀版、驅逐艦05榮耀版車型上市，官方售價下探至7.98萬元起，并喊出“電比油低”的口号。

對此，比亞迪品牌及公關處總經理李雲飛在微網誌直呼，秦PLUS榮耀版、驅逐艦05榮耀版是比亞迪開年的“王炸”，插電混動的價格可以做到比同級燃油車還要低，不僅價格比燃油車低，還能可油可電，超低油耗！是以，接下來，誰還會買燃油車呢。‍

秦PLUS是比亞迪旗下緊湊型轎車，秦PLUS榮耀版于今日上市，其中，DM-i版本共推出5款車型，售價區間為7.98-12.58萬元；EV版本共推出5款車型，售價區間為10.98-13.98萬元。新車在車款、配置、動力等方面均與老款車型保持一緻，但入門款車型起售價下降了2萬元。作為對比，秦PLUS DM-i冠軍版于2023年2月上市，售價為9.98萬元-14.58萬元。

外觀方面，新車繼續采用“Dragon Face”設計理念，但DM-i版本和EV版本前臉有所差別。DM-i版本前臉采用大尺寸六邊形格栅，并配有銀色飾條；EV版本前臉為封閉式設計，格栅上方配有貫穿鍍鉻飾條，飾條中間位置還配有“秦”漢字辨別，并新增白釉青塗裝。車尾部分，新車采用貫穿式尾燈組，内部為LED光源，燈組外殼則進行熏黑處理，尾燈上方帶有“Build Your Dreams”尾标辨別，提升辨識度。尺寸方面，DM-i榮耀版長寬高分别為4765/1837/1495mm，軸距為2718mm；EV版長寬高分别為4765/1837/1515mm，軸距2718mm，均與老款冠軍版車型保持一緻。

内飾部分同樣與老款車型保持一緻，車内配備8.8英寸儀表盤，中控屏依據車型的不同提供10.1英寸和12.8英寸兩種規格，内置DiLink車機系統。動力方面，新車DM-i版本搭載由1.5L發動機和永磁同步驅動電機組成的DM-i插電混動系統，其中，發動機最大功率為81千瓦，最大扭矩135牛·米。驅動電機方面依據車型提供兩種版本，最大功率分别為132千瓦和145千瓦，最大扭矩分别為316牛·米和325牛·米。電池則配備DM-i超級混動專用功率型刀片電池組，NEDC綜合純電續航裡程分别為55km和120km。新車EV版本搭載永磁同步驅動電機，最大功率為100千瓦，峰值扭矩為180牛·米。電池根據配置不同搭載48kWh和57.6kWh電池組，對應續航裡程為420公裡和510公裡。

此外，比亞迪旗下另一緊湊型轎車——驅逐艦05榮耀版也在今日上市。新車共推出6款車型，售價區間為7.98-12.88萬元。與老款冠軍版車型相比，新車配置也保持不變，但售價最高下調了2.2萬元。作為對比，驅逐艦05冠軍版車型售價區間為10.18萬-14.88萬元。

外觀方面，新車沿用老款車型設計風格，前臉采用點陣無邊框格栅設計，内部輔以鍍鉻飾條進行點綴，形成海浪的視覺效果，格栅上方則是比亞迪全新LOGO，兩側搭配大尺寸豎狀進氣開孔，整體視覺效果運動感十足。車身側面，新車整體線條流暢，前後側翼子闆微突出車身，形成寬體視覺效果。另外，新車還新增了墨石藍車身配色，整體更具質感。尺寸方面，新車長寬高分别為4780/1837/1495mm，軸距為2718mm。車尾部分，新車造型簡潔，采用貫穿式尾燈組設計，尾部上方同樣帶有“Build Your Dreams”尾标辨別。

内飾方面，新車車内配備12.8英寸自适應旋轉中控屏，内置DiLink智能網聯系統，并标配全場景數字鑰匙、外後視鏡電動調節+加熱等配置。動力方面，新車搭載由1.5L發動機和永磁同步驅動電機組成的DM-i插電混動系統，其中發動機最大功率為81千瓦，最大扭矩135牛·米。驅動電機根據不同車型提供兩種動力版本，最大功率分别為132千瓦和145千瓦，最大扭矩分别為316牛·米和325牛·米。電池配備DM-i超級混動專用功率型刀片電池組，NEDC綜合純電續航裡程分别為55km和120km。

比亞迪除了推出秦PLUS榮耀版和驅逐艦05榮耀版兩款車型外，海豚榮耀版也将在2月23日上市，至于該車是否也會給出較為驚喜的售價，大家可以期待下。作為參考，現款在售的海豚售價區間為11.68-13.98萬元。

随着秦PLUS榮耀版和驅逐艦05榮耀版的上市，兩款車型起售價均下探至7.98萬元，這也意味着比亞迪将硬剛合資燃油車。值得一提的是，本次比亞迪除了進一步下探車型價格，以此搶占傳統燃油車市場外，後續還将發力豪華車型。據了解，2024年及之後比亞迪還将推出多款高端豪華車型。

不過2024年的車市不同于2023年，今年新能源市場的競争将愈發激烈。

比亞迪降價後，#五菱跟進比亞迪價格戰#也沖上微網誌熱搜。上汽通用五菱品牌事業部副總經理在微網誌表示：“一個字，跟。”五菱星光PHEV 150進階版價格調整，新“榮耀價”為9.98萬元，相比此前的10.58萬元指導價下調6000元。

據了解，五菱星光是五菱品牌首款新能源轎車，于2023年12月6日上市，售價售價分别為10.58萬元、8.88萬元，在車市中主要與比亞迪秦PLUS DM-i（9.98-14.58萬元）、吉利銀河L6（11.58-14.98萬元）、長安啟源A05（8.99-13.29萬元）等車型競争。

今日傍晚，哪吒汽車官宣，哪吒X新增哪吒X 400 Air車型，售價為9.98萬元，該車進一步降低了哪吒X的購車門檻，哪吒X其它版本車型全系直降2.2萬元，調整後售價為10.48萬-12.48萬元；哪吒AYA全系直降8000元，售6.58萬元起；哪吒S全系直降5000元，售15.48萬元起。

除此之外，長安啟源也跟進降價，啟源Q05和啟源A05最低7.39萬元起，并打出“電比油低！低！低！”的口号。除國産新能源品牌之外，北京現代宣布旗下A級轎車伊蘭特車型正式降價，最低7.58萬元起。‍‍‍‍‍‍‍‍

對于今年的車市發展，乘聯會秘書長崔東樹表示：“今年全國乘用車市場價格戰仍将激烈。從燃油車的角度來看，新能源成本下探、‘油電同價’給燃油車廠商帶來巨大壓力，燃油車産品更新換代相對較慢，産品智能化程度不高，更多依賴于優惠的價格來持續吸引客戶。”另外，崔東樹指出，随着新能源車滲透率快速提升，傳統燃油車市場規模逐漸縮小，龐大的傳統産能與逐漸萎縮的燃油車市場沖突帶來更激烈的價格戰。

昨日，在廣東省委、省政府在深圳召開全省高品質發展大會，比亞迪董事長兼總裁王傳福表示，國内新能源汽車發展隻會越跑越快，不會給我們停下來、慢下來、喘口氣的機會。其預測，新能源汽車發展進一步提速，預計今年新能源汽車單月滲透率将超過50%。

此外，小鵬汽車CEO何小鵬在面向全體員工的開工信中也表示，今年是中國汽車品牌進入“血海”競争的第一年，也就是淘汰賽的第一年。此外，吉利汽車集團CEO淦家閱也同樣在開工信中表示，2024年将卷價格、卷産品、卷服務、卷流量，将是一個“最卷”的年。

汽車人的平台

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#1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root,body:not(.pages_skin_pc) body{--appmsgExtra-BG: #F7F7F7}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .8);--weui-FG-HALF: rgba(255, 255, 255, .6);--weui-FG-1: rgba(255, 255, 255, .5);--weui-FG-2: rgba(255, 255, 255, .3);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px){body:not(.pages_skin_pc) .wx-root[data-weui-theme=dark],body:not(.pages_skin_pc) body[data-weui-theme=dark]{--appmsgExtra-BG: #121212}}@media screen and (min-width:1024px){body:not(.pages_skin_pc)body:not(.pages_skin_pc){background:var(--weui-BG-2)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) .wx-root[data-weui-mode=care]:not([data-weui-theme=light]),body:not(.pages_skin_pc) body[data-weui-mode=care]:not([data-weui-theme=light]){--weui-BG-0: #111;--weui-BG-1: #1e1e1e;--weui-BG-2: #191919;--weui-BG-3: #202020;--weui-BG-4: #404040;--weui-BG-5: #2c2c2c;--weui-FG-0: rgba(255, 255, 255, .85);--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-FG-1: rgba(255, 255, 255, .55);--weui-FG-2: rgba(255, 255, 255, .35);--weui-FG-3: rgba(255, 255, 255, .1);--weui-FG-4: rgba(255, 255, 255, .15);--weui-FG-5: rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, 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rgba(255, 255, 255, .1);--weui-RED: #fa5151;--weui-ORANGERED: #ff6146;--weui-ORANGE: #c87d2f;--weui-YELLOW: #cc9c00;--weui-GREEN: #74a800;--weui-LIGHTGREEN: #3eb575;--weui-BRAND: #07c160;--weui-BLUE: #10aeff;--weui-INDIGO: #1196ff;--weui-PURPLE: #8183ff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-LINK: #7d90a9;--weui-TEXTGREEN: #259c5c;--weui-FG: #fff;--weui-BG: #000;--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-TEXT-ORANGE: rgba(250, 157, 59, .6);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-TEXT-GREEN: rgba(6, 174, 86, .6);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-BLUE: rgba(16, 174, 255, .6);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, .1);--weui-TAG-TEXT-BLACK: rgba(255, 255, 255, .5);--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05)}}@media screen and (min-width:1024px) and (prefers-color-scheme:dark){body:not(.pages_skin_pc) 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div.autoTypeSetting24psection > p,div.autoTypeSetting24psection > section{margin-bottom: 24px;}