"Hungry enough to want to punch someone."
"I'm so hungry I want to jump off the building."
On October 28, Chen Xiaoqing, the director of the first and second seasons of "China on the Tip of the Tongue", and the food documentary "Flavor of the World", which was directed by the general director, just started broadcasting, and a large number of netizens were hungry across the screen.
Yesterday, the second episode of "Flavor of the World", "Falling to the Ground", once again brought the appetite of netizens to the peak: African chicken, gray alkali dumplings, Portuguese paella, large plates of miscellaneous cooking, waiting for chicken... Waiting for food, let netizens "can't control", directly send the topic "flavor of the world to see hungry" to the Weibo hot search that night.
Chen Xiaoqing, a man who is good at "seducing" countless hungry souls in the middle of the night, modestly spoke on Weibo earlier: "'Flavor of the World' officially handed in the answer sheet to everyone, the program is not ugly, really."
After the two episodes were broadcast, look at the reactions of netizens, you know that director Chen Xiaoqing is really modest. The program was stuck at 9:15 p.m., and the netizens who were "poisoned" late at night watched with tears in their eyes, and they couldn't help but pull out their mobile phones and start buying. A merchant selling bald butter on Taobao said that after the show aired, the store's sales have tripled, and now it can sell more than 400 bottles of bald butter a day. Some netizens commented: "Chen Dao is relying on his own strength to bring fire to the food specialties on Taobao. ”
Netizen: Don't look when you're on an empty stomach!
The production period of "Flavor of the World" lasted for two years, and the film crew spanned six continents and more than 20 regions. The Portuguese paella, African chicken, croissants, large plates of mixed cooking, waterfall mashed potatoes, puff pastry crab, bald butter bibimbap, dragon's whiskers stewed black chicken, smoked horse meat horse intestines, milk bucket meat, hand-grabbed meat, Bachu mushroom mixed noodles... Almost every dish is remembered by netizens "clearly and plainly".
"Mixed cooking is truly a gem in the gastronomic world!"
"Waterfall mashed potatoes, oh my God I'm crazy."
"When you see the grease in the ham come out, it's so hungry."
"Seeing the lamb in the first episode started drooling."
"It's a mad food temptation."
"Just look at the beginning and get hungry enough to nibble on your phone."
There are even those who regret breaking up with their ex-boyfriends, because if they don't break up, "they can eat all the potatoes in his house." ”
The thousand words of netizens converged into one sentence: "I am starved to death." ”
How "fragrant" this documentary is, netizens also use data to clearly tell you: the first episode was online for 3 hours and played more than 100 million times. The Douban score is as high as 9.4, and 17985 people participated in the evaluation. At a glance, there was a round of praise: "Chen Dashen is back again!" "I'm drowning in my own saliva!" "Chen Xiaoqing really knows how to eat this!"
Why can "Flavor of the World" provoke the taste buds of so many people? Some say it's photography, some say copywriting, and some say it's a seductive dubbing voice. As netizens commented, these are all immortal levels.
However, in addition to technology, the most important thing is Chen Xiaoqing's love for food.
Cai Lan once commented: "Chen Xiaoqing is a foodie I can trust. ”
The introduction of Hulunbuir milk bucket meat in the program does not know how many viewers have been amazed: "The pebbles are grilled inside, the milk bucket is closed and pressurized, heated inside and outside at the same time, and the lamb juice with skin braised is rich in water and has a unique grilled aroma." The ultimate taste experience is on the sheep's chest, the blade is everywhere, and the tension of the grease blooms, dense and strong, and the aftertaste is full of fragrance. ”
Chen Xiaoqing loves to eat, knows how to eat, and can eat, and only people who love food deeply can shoot such a hot soul for food.
Taobao sold explosively: sales tripled in three days
Before the broadcast of "Flavor of the World", all the friends around me who had eaten with "Tip of the Tongue One" and "Tip of the Tongue II" were secretly looking forward to this food documentary.
After the program was broadcast, everyone said in unison: "Now I just want to eat bacon meat horse intestines, Altay big tail sheep hand-grabbed meat, Hulunbuir milk bucket meat, Longzhong Plateau potato churn, Sichuan dragon's whisker shoots, Iberian ham, Anhui boiled dried silk, French waterfall mashed potatoes, Taihu Hairy Crab bald butter bibimbap..."
Iberia, Hulunbuir Lake in France is too far away, but fortunately Taobao is very close. Taobao sellers who smelled business opportunities quickly brought the baby name to the "flavor of the world" after the program was broadcast. Now in Taobao input "flavor of the world", you can jump out of more than a hundred products, of which the sales volume, the highest quantity, are "bald butter".
The "bald butter" that appears in the program is only taken from the crab yellow crab paste of the delicious masters as raw materials, and the other snow white and tender crab meat is discarded and not used. The successful production of bald butter, as bright as crushed gold, is very appetizing.
Taobao on the bald butter sales of the highest store - "harvest crab village", as of 5 p.m. on the 5th, bald butter has been booked out of 1951 pieces, shop Xiao Er said: "My family bald butter is divided into two kinds of fragrant lard and fragrance type vegetarian oil, the former is all female crab yellow plus Beishan black hair lard blended, the latter is male crab cream female crab yellow plus Tibetan canola seed oil." The vegetarian oil bald butter is the same as "Human Flavor", which is now out of stock and must be booked until the double eleven pays the final payment before it can be shipped. ”
Another "old friend flavor", bald butter sales have tripled after the show was broadcast, and the little two have been receiving orders since 9 pm on the 28th. "We have seven types of bald butter in our house, and they are constantly increasing according to customer needs. Before the show aired, we sold more than 100 bottles a day. On the night of the show's broadcast, there were constant orders, and more than 400 bottles could be sold every day these days. I didn't expect this documentary to be so strong. Wu Jun, head of "Old Friend Flavor," said.
There are also merchants who immediately put on the shelves the "dragon whisker shoots" of the same "flavor of the world" in Sichuan Wawu Mountain. "Flavor of the World" records the whole process of feng and his wife living in Wawu Mountain going up the mountain to beat bamboo shoots, roasting them and making them into dragon whisker shoots, and finally making an authentic Sichuan western cuisine - dragon whisker shoots stewed black chicken.
"Playing bamboo shoots is the most important time to grasp the time, the couple have to walk more than ten miles a day to catch up with the best years of cold shoots." This narration makes the audience unforgettable at first sight of the umami taste of bamboo shoots. Shop Xiao Er said: "The 30th has just been listed on the same show, and now there are three weights to choose from, which is a new shoot this year." ”
The store even took advantage of the popularity of the show to list the same smoked horse meat and horse intestines, Altay big-tailed sheep and Bachu mushrooms.
Some people commented that Chen Xiaoqing was a "king of goods" and "the enemy of weight loss", and even wrote down the evaluation of "less into the River, old and not out of the customs, don't look at the flavor of the world at night". But perhaps as a netizen said, watching "Flavor of the World", I also understand life, and inadvertently let people warm up from the bottom of their hearts. "Focusing on life outside of 'me', everything and people are so vigorous, some people between the mountains and the sea simply consider three meals a day and four seasons of clothing, which is too beautiful."