Li Zhenhui, Chairman of Frog Prince (China) Daily Chemical Co., Ltd
Pinguan App: Preliminary estimates, what is the biggest impact of the epidemic on your business? Are there any strategies for coping?
Li Zhenhui: The impact of the epidemic on enterprises is huge and multifaceted, and enterprises are facing a series of impacts such as difficulties in recruitment, obstruction of logistics, difficulty in supplying raw materials, and damage to sales. In view of the current situation, frog prince group has set up an emergency working group, formulated a plan, urgently organized the supply of goods, coordinated the upstream and downstream supply chain, contacted various storage, and actively provided guarantees for the development of various work.
Pinguan App: What is your business start-up plan?
Li Zhenhui: In order to help the production of epidemic prevention products, the company has obtained approval and started work on February 1. After the early resumption of work, the company immediately organized the production of front-line employees to produce "epidemic prevention" products such as hand sanitizer to contribute to this silent battle. At the same time, in order to strengthen the prevention and control of the pneumonia epidemic caused by the new coronavirus infection, effectively reduce the gathering of personnel, and ensure the safety and health of employees, other logistics personnel will use remote work methods, which is expected to start on February 10.
Pinguan App: During the delayed start of construction, in order to reduce the loss and negative impact of enterprises and enhance the ability to resist pressure, what countermeasures have you taken?
Li Zhenhui: 1. Respond to the epidemic, flexible office, and adopt a combination of on-site duty and remote office to ensure the health and safety of enterprise employees and ensure the production of disinfection and protective equipment required for epidemic prevention.
2. Actively organize personnel to speed up the production of various types of disinfection and cleaning products urgently needed in the market, such as hand sanitizer, sanitary disinfectant wipes, etc. In order to support the urgent transformation of the epidemic, the production of disposable medical masks not only responds to the needs of epidemic prevention, but also meets the demand for increasing the supply of masks.
After the resumption of work, in what ways will enterprises recover the pace of development and recover the losses caused by temporary stagnation?
Li Zhenhui: After the resumption of work, enterprises will combine the characteristics of their own industry and the actual situation to plan, innovate channels, continue to cultivate traditional business intensively, and sink channels. Online business and platform strong cooperation, the use of diversified, emerging operating models to establish a strong link between consumers and Frog Prince products.
Pinguan App: What impact do you think the epidemic will have on the cosmetics industry? What are your personal suggestions for reducing impact?
Li Zhenhui: Offline sales have a serious impact, especially the offline activities of the Spring Festival stalls; and online sales also affect shipments due to factors such as logistics blockades. In order to reduce the impact, enterprises will help themselves from many aspects, but they also hope that the state and local governments will introduce relevant policies to reduce the burden and pressure on enterprises and reduce the negative impact of the epidemic on the market and economic development.
They all say that 2020 will be a tougher year, do you think so? Why?
Li Zhenhui: I think every year, for enterprises, there are opportunities and challenges coexist. Of course, in 2020, because of the fierce epidemic and the serious impact on society and business, it will certainly be more difficult for enterprises, but in the face of the crisis, we have no choice.
However, we believe that 2020 will still be a promising year, because after the epidemic, consumers' awareness of cleaning and protection has been significantly enhanced, and the purchase amount of household cleaning and disinfection categories such as household cleaning products (especially disinfection products), facial tissues, and body cleaning products (including soap, shower gel, hand sanitizer and wet wipes) will be significantly improved, which, to a certain extent, will bring new business opportunities to the daily chemical industry. At the same time, there will be more and more industrial innovation, new formats will show buds, and online product sales will usher in more benefits.
Pinguan App: Under the epidemic, what do you think is the most critical job of cosmetics brands at present?
Li Zhenhui: Timely change the thinking according to the market demand, on the basis of maintaining the original industrial development, and constantly carry out industrial innovation, so as to meet the consumer demand of consumers.
1. Practice internal skills and polish products. Seek connectivity, polish products, reconstruct the industrial chain, optimize supplier channels, tap the potential of sales channels, and expand overseas business during the time of epidemic lockdown.
2. Develop the digital economy and expand online business.
3. Actively respond to the outbreak of online scenes.
4. Prepare for the rainy day and prepare for the rebound in consumption after the epidemic. National consumption during the outbreak of the epidemic has been infinitely suppressed, and as a daily chemical enterprise, how to take precautions, combined with the epidemic, trigger consumers' awareness of the importance of personal care and health, and actively respond to this demand, which requires enterprises to plan in combination with the characteristics of enterprises and their own industries.
Pinguan App: If you want to say a word to a company in the cosmetics industry, what do you most want to say?
Li Zhenhui: Adhere to the original intention of the enterprise, face the epidemic rationally, strive to do a good job of yourself, and strengthen the confidence of self-development. Enterprises can only continue to develop if they continue to achieve self-growth according to changes in the environment.
(Finishing/Li Wei)