In recent years, the rejuvenation of users has become one of the new trends in the automotive industry, and more and more "post-90s" people have become the main force of China's automobile consumption. For automotive products, today's young consumers pay more and more attention to the self, so if you want to get their recognition, you must infiltrate the brand into the culture and life of young people, in the face of the development of a highly potential young consumer force, young, fashionable, personality Theme is the law that all manufacturers must follow, only those products closely follow the needs of young people, and the car companies that really keep pace with the times can not be abandoned by the market. Among many car brands, Lynk & Co can be said to have done a good exemplary role.
Compared with the long river of automobile manufacturing, Lynk & Co is a young person, founded in just five years, it has gained the favor of nearly 600,000 users, more than 70% of its customers are young people, and the sum of post-85s and post-90s accounts for two-thirds.
Not only that, in the past five years, Lynk & Co has always taken "users" as the precursor to all decisions, adhered to the user's thinking to drive the comprehensive development of technology, products, brand building, user services, innovative marketing and other fields, expanded the user trend life circle, impressed users with personalized and trendy content, and let us deeply feel the brand concept of "more than cars" of Lynk & Co.
The co-guest conference is a party with Lynk & Co officially taking the lead, speaking freely with young people, and going to hi-havoc, which will break your previous understanding of Lynk & Co. At the co-guest festival, there are not only gorgeous teams displayed. There are also many Lynk & Co models on the scene to help, not only there are real car demonstrations, the simulator experience is also attracting many young people eager to try.
And when night falls, the time for young people really begins, and the night of the trend is pushed to the climax with the beautiful band melody. Unlock and enjoy the car life with the riders, it's all in the co-passenger territory. At the scene, the lights are brilliant and the songs and dances are flat.
Since the establishment of the brand, Lynk & Co has been exploring the high-end of users and bringing users a travel experience that is "more than just cars". As Lin Jie, senior vice president of Geely Automobile Group and general manager of Lynk & Co Automobile Sales Co., Ltd., said: "The brand tension of Lynk & Co continues to grow, and its vitality comes from pouring into users, because of pouring, so symbiosis." "The co-guest conference created by Lynk & Co for users is to create a unique experience that is "not replicable" by using the "circle powder" method that spans the traditional automobile dimension.
Lynk & Co's co-guest conference is not only a feast for the brand to give back to users, but also a choice for young people who understand the most on the road to development. Starting from the car, but not only the car, how to create a good user ecology, determines how far a car brand can go, we also believe that in the future, the road of Lynk & Co is not only right, go through, but also go well and go steadily.