Photo: Qin Yudong
In the golden autumn, ask about the harvest.
At the 16th China International Agricultural Products Fair, which just ended, 7 agricultural and livestock products in our province won the gold medal, which not only focused on displaying the unique charm of Qinghai agricultural and livestock products, but also highlighted the strength of promoting the structural reform of the supply side of agriculture and animal husbandry and leading the development of the plateau agricultural and animal husbandry industry by brand.
Famous and excellent new agricultural and livestock products have grown rapidly
"You're going to like to drink, drink a few more." Because to show, the first two days of our products can not be sold, tomorrow afternoon you come again, I keep it for you. ”
In front of the booth of Xining Xinshuo Technology Development Co., Ltd., Zhou Yinghong, chairman of the company, comforted customers who wanted to buy goji berry bud tea.
"This cheese is a bit salty, it should be original, and the taste is still quite pure." "Yes, cheese is salty without additives." "Oh, and cheese powder?" This is not doing Western food, Qinghai also has ah? "Yes, it's cheese powder made of yak milk, better quality, pizza..."
In front of the booth of Guoluo Xueyu Zhenbao Co., Ltd., Song Re, director of the office, talked with several citizens of Changsha.
"There are several flavors, children like to eat, taste more, it doesn't matter." In front of the exhibition cabinet of Qinghai Shengheyuan Native Specialties Co., Ltd., they tasted the goji berry cake, and several children were attracted by the sweet and sour taste and did not want to leave.
"Our goji berry pie is very popular with children and sells very well in Xining. During the tourist season, a shop can sell hundreds of bags a day. The company's sales staff said happily.
Similarly, the milk skin of Qinghai Yiyuan Dairy Co., Ltd., the barley cake of Qinghai Coco Xili Industrial Development Group, the sea buckthorn juice of Qinghai Tsinghua Bozhong Biotechnology Co., Ltd., the hand-torn dried yak beef jerky of Yushu "Lamb Flower"... A variety of famous and excellent new agricultural and livestock products bring a strong plateau flavor to Changsha citizens and exhibitors.
"Coming to see the exhibition, I am still very interested in the exhibits in Qinghai. Because products such as yak cashmere, cashmere, sea buckthorn, barley and so on were still rarely seen before, I feel that some exhibits in Qinghai are indeed unique. Mr. Yang, who is a supermarket circulation in Shandong, was very touched after turning around in the Qinghai exhibition hall.
Taking a fancy to the green and pollution-free high-quality conditions of Yangpo Village, Chengguan Town, Datong Hui Turk Autonomous County, which are beautiful in the mountains and rivers, Xinshuo Company chose the planting base of fruitless goji bud tea here. Through large-scale planting, standardized production, and adherence to the use of organic fertilizers, the development of their own characteristic products, the production of Kunlun Spring health tea through the certification of green food, and the formation of a precision poverty alleviation industry.
"Zhuang Weibo, chairman of Hong Kong Jun Group Holdings Co., Ltd., represented the Hong Kong government procurement delegation to participate in the Youth Fair the year before, selected our health tea, and after passing the test in Hong Kong, this year officially acted as an agent for sales." Zhou Yinghong told reporters.
Relying on the advantages of yak milk, Xueyu Zhenbao mainly produces cheese powder for a large chain restaurant in Hangzhou, and the cheese produced is exported to Italy, with a total annual sales volume of 50 tons.
"In 2015, the company began to make yak milk powder, which can be said to be in short supply. In 2016 we developed yak milk nougat, which is made of milk powder and barley, which is also very distinctive. "Loose heat introduction.
Haibei Yiyuan Dairy, relying on the advantages of green original ecology, has an annual sales volume of 500,000 milk skins and 200 tons.
"Our milk skin has obtained green certification, and now it is necessary to let more people know about our products through the big platform of the Agricultural Fair." In order to make the skin taste better, we are now changing equipment, preparing to upgrade, and also adding new varieties, such as ghee, yogurt, etc. Ma Junbao, manager of the company's sales department, said.
As consumers have higher and higher requirements for food quality, agricultural products with "identity cards" are becoming more and more favored. The display of a large number of high-quality agricultural products at the agricultural fair is the charm of the agricultural fair.
"Today's materials are greatly enriched, and if we cannot keep pace with the times, we risk being eliminated at any time." The structural reform of the supply side of agriculture and animal husbandry is to adhere to the market demand orientation, focus on the quality of agricultural and animal husbandry supply, pay attention to sustainable development, and strengthen the supply of famous and excellent new agricultural and livestock products. Wang Yuhu, director of the Provincial Department of Agriculture and Rural Affairs, said.
"In the past, participating in the agricultural fair was more like catching up with the big market, and although our various agricultural and livestock products were of good quality, the packaging was rudimentary, let alone the brand." Now, our plateau's various famous and excellent new products are exquisitely packaged, and a variety of deep-processed products have become the new consumer favorites of the agricultural fair. E Yongli, director of the Market Information Department of the Provincial Department of Agriculture and Rural Affairs, believes.
Excellent quality
The Agricultural Fair, a "carnival of agricultural products", is not only a display and promotion of high-quality agricultural products, but also a communication platform for high-quality development.
On the first day of the agricultural fair, Qinghai Tianlin High-tech Agricultural Science and Technology Development Co., Ltd. and Japan Chenfeng Co., Ltd. signed a purchase and sale contract for import and export commodities in 2018 at the exhibition.
The contract requires Qinghai Tianlin Company to provide 20 tons of first-class red goji berries and 5 tons of first-class black goji berries to Chenfeng Co., Ltd. of Japan by the end of 2018, totaling 8.6 million yuan. The two sides also decided to implement the deep processing project of Cordyceps sinensis from 2019.
Wang Min, chairman of the company, told reporters that the requirements of Japanese companies have always been very strict, and their product inspection is a circular chain, starting from the base raw materials, until the product goes to the market, each link must achieve health and benefit, absolutely assured, the Japanese side will buy goods. The company must provide samples in accordance with the requirements of the Japanese side, after strict testing, after the sample is qualified, the goods provided by the company must be completely consistent with the sample, and the products can enter the customs safely.
"It's very difficult to open the Japanese market, but it is also a challenge, and the iron must be hard by itself, and it can only rely on quality." Wang Min said.
For the expansion of the overseas market, Zhang Changde, director of the overseas operation department of Tianlin Company, introduced, "The work of our company's overseas market is carried out in two steps at the same time, one step is to launch our products to foreign countries, and exchange and cooperate with foreign enterprises in high-tech agriculture and high-end technology; the other step is to register a branch in Japan, through the window of the branch, the native products of Qinghai, as well as the unique natural conditions suitable for the cultivation and investment of high-end agricultural products, are introduced to the outside world. Introduce high-end technologies suitable for Qinghai's agricultural development from abroad to accelerate the healthy development of qinghai's high-end agriculture. About the beginning of next year, this window will be opened in Sapporo, Japan. ”
Yu Deshui is the technical consultant of the DelingHa Huifeng Planting Professional Cooperative, and before retiring, he was also doing agriculture in the northeast, and he traveled to Qinghai that year, only because he took one more look at the goji berries in Qinghai, and he stayed.
In the eyes of Yu Deshui, the geographical location of Haixi in Qinghai is the most suitable for planting goji berries, and no other place can catch up.
After contracting a piece of land and planting seedlings, organic fertilizers are applied, operating in full accordance with green standards. In 8 years, the land has been fertilized and the quality of goji berries has also risen. The cooperative's high-quality goji berries are sold all over the country and are never left, and none of the goji berries for export companies are returned. At the same time, the cooperative also led to the local villagers to get rich. All this made Yu Deshui feel relieved.
"To make goji berries really play a health role, this is our original intention." Our insistence is to make a brand out, can not rush to make a quick profit. Now it seems that we are on the right path. ”
"I can't come tomorrow the day after tomorrow, it's not easy to see me come at such an old age, you will sell me a piece of meat today."
As soon as the museum opened, in front of the booth of Qinghai Qilian Yida Livestock Meat Food Co., Ltd., an old lady came. The old man is a citizen of Changsha, who has eaten Qilian's beef and mutton before and never forgot it.
Li Donglin, the manager of the sales department, could not bear to let the old man run again, so he sold her the beef and mutton used for display, and told the old man where he could buy Yida's beef and mutton in Changsha, and the old man reluctantly left.
The reporter noticed that the packaging of Yida Company has changed, the original use of large box packaging, now from 1 kg 2 kg to 5 kg 10 kg packaging.
"Our organic products are now available in small packages of 100 grams, moving from extensive packaging to refinement, which is also a change of philosophy." Chairman Ye Liangming said.
Yida company's products are green and organic double certification, in order to develop to a higher quality, the company will be double certification merged into organic standards, from cold fresh to frozen, strictly in accordance with organic standards production, a year sold to more than 300 tons outside the province.
"Now several enterprises in Changsha have approached us to ask for cooperation, including a company in Shandong who has also talked to us, and they all think that the quality of our beef and mutton is very good."
"The Agricultural Fair is not only a feast for agricultural products, but also an important platform for our Qinghai agricultural and livestock products to penetrate the hearts of the people." We give full play to the platform role of the agricultural fair, sell products, plastic brands, and build channels, so that Qinghai's high-quality agricultural and livestock products can go out of the broader market. Xu Hongwei, deputy director of the Provincial Department of Agriculture and Rural Affairs, said.
Shape the brand and help the industry alleviate poverty
"The world's yaks look at China, the Chinese yaks look at Qinghai, and the Qinghai yaks look at Yushu." On November 2, the agricultural fair "industrial poverty alleviation in action - national agricultural product production and marketing docking large-scale public welfare activities in poor areas" recording site, Yushu Tibetan Autonomous Prefecture Vice Governor He Bo, as one of the 15 poverty-stricken counties and districts of the promoter, said so when introducing Yushu yak on the spot.
"Yushu is the hometown of yaks, yaks live in a snowy plateau without any pollution, beef can be eaten, milk can be drunk, cow dung can be burned, cow skin can be made into clothes, cow hair can make tents, it is an industry, carrying our poverty alleviation flag, driving our road to prosperity ..."
On November 4th, the "Rural Taste of The Villagers - National Brand Agricultural Products Promotion Activity" specially presented by the Agricultural Fair was broadcast on Hunan Satellite TV, and Suo Cai, a national labor model elected by Yushu Prefecture and chairman of Qinghai Xixuan Ecological Immigrant National Culture Co., Ltd., took the stage to introduce "Yushu Yak", and the feelings of Yushu people for yaks were moving.
Yushu, as the guest of honor of the delegation of our province, participated in the provincial comprehensive exhibition area, poverty alleviation exhibition area and geographical indication exhibition area with 8 agricultural and animal husbandry enterprises and cooperatives, and the series of famous and excellent new agricultural and livestock products and deep-processed products such as yak, Tibetan sheep, barley and cordyceps were displayed, which were deeply loved by consumers and exhibitors.
"This year's agricultural fair has set up a special poverty alleviation exhibition area, focusing on the results of poverty alleviation in the three deep poverty areas of the three prefectures, displaying the results of industrial poverty alleviation, and promoting the docking of high-quality agricultural and livestock products in deep poverty areas with the international and domestic markets." Xu Hongwei introduced.
"Participating in the agricultural fair this time, around the 'yak, barley' industry, some famous and excellent products in the deeply impoverished areas of our province were displayed to the people of the whole country in a good posture, highlighting the characteristics of 'the world's yak capital and The house of China's Tibetan sheep'." Wang Yuhu said.
"Through this "Xiangren Xiangwei" brand agricultural product promotion program, it will further improve the popularity and influence of our Yushu yak brand at home and abroad, enhance the confidence of our enterprise development, expand the space for exchange and cooperation, and thus achieve the brand image of publicizing Yushu and publicizing Yushu Yak." Cai Ren Tashi, director of the Yushu Prefecture Agriculture and Animal Husbandry Science and Technology Bureau, said.
In the poverty alleviation exhibition area, Yushu City Animal Husbandry and Weaving Ecological Migrant Hand-knitting Industry and Trade Co., Ltd. brought a variety of products based on cattle wool wool, which attracted the attention of many exhibitors with its national characteristics and modern style.
"It's a pure cashmere scarf, soft to the touch, very beautiful, and very thin, and it's a collection designed by our own designers." Chairman Huang Xiucairen introduced.
Mu weaving edge company is a cattle wool wool finishing enterprise in Yushu, the company signed a purchase contract with a large cooperative in Yushu area, entrusted a company with international qualifications in Hebei to process on behalf of. At present, the cooperatives that have signed contracts with Makichiyuan Company have grown from one to 14 now, and the company's output has gradually increased.
"Now we have signed a wool purchase contract with Zaga Village in Maduo Township, Qumalai County, the original sheep base of the 'Zashga Sheep' geographical indication product, which can help 550 herders in Zaga Village to purchase the wool of 17,800 sheep."
Mainly engaged in the "Yushu Tashaga sheep" and "Yushu yak" two major geographical indication products of deep processing products, Huang Xiucairen said that he has a sense of responsibility.
"This year, we have set up a handicraft workshop mainly for poor local mothers, mainly producing cattle wool velvet felt products, handmade tapestries and hand embroidery. In the early stage of this work, we will carry out free training for 100 people, and the training will be based on merit-based recruitment and independent employment; in the later stage, we will open up family workshops, mainly for poor mothers with limited mobility and family reasons who cannot come out to work, and do our best to help them increase their income and regain their confidence in life! ”
Author: Wang Yujuan Source: Qinghai Daily