Tao Cai Cai and Ali Shu Nong's self-developed domestic ready-to-eat kiwi fruit were successfully listed

Yang Jinwen, a 58-year-old farmer living in The Tianfu Plain of Sichuan, has been puzzled that in the market, 10 self-grown kiwi fruits are worth the price of 1 imported kiwifruit.

Yang Jinwen, who has been planting kiwifruit for 10 years, is very determined, and the varieties of domestic kiwifruit are not necessarily worse than those imported, but he has to admit that imported kiwifruit can be bought and eaten, and consumers receive domestic kiwifruit express delivery like opening a blind box, good and bad, eating half and throwing half of the phenomenon is not uncommon.

Until recently, a technological breakthrough in Alibaba's digital agriculture division made Yang Jinwen's kiwi fruit grow a face.

Recently, the community e-commerce platform TaocaiCai and Ali Digital Agriculture Division independently developed the first batch of full-link digital domestic kiwifruit in the base of Pujiang, which can be eaten when bought, and the taste is in line with imported brands.

Chen Tongtong, the head of Taocai vegetable commodity operation and Ali Shu agriculture, told reporters that on November 1, the batch of domestic ready-to-eat kiwi fruits went online to Taocai vegetables, which were sold out in only 3 days.

China is the homeland of kiwifruit and the country with the largest area and production of kiwifruit in the world, but the best kiwifruit sold in China comes from New Zealand, only because domestic kiwifruit cannot achieve large-scale "post-harvest eating".

To this end, Ali Shunong and TaoCai have set up a domestic ready-to-eat kiwifruit research and development center. Ali Shunong has overcome the "card neck" problem of domestic kiwifruit post-ripening technology, carried out large-scale promotion in core production areas, and connected to the national market through community e-commerce Taocai vegetables.

According to industry analysts, the "trinity" of technology research and development, industrial cultivation and market promotion will help domestic kiwifruit win the battle.

Ali Shunong and Taocai vegetables have established a set of full-link standardized and large-scale commercialization of R & D, production, supply system: from orchard planting to picking and warehousing, grading and sorting, post-harvest ripening, storage and preservation and circulation and transportation, each link has formulated a strict standard production process, which was still blank in the past China's kiwifruit industry.

The experience of buying and eating depends on the precise control of the whole link. From the consumer to the best ripeness of kiwi fruit, every link upstream needs to be digitized and visualized.

In the monitoring link of the orchard, Ali Shunong used the first non-destructive monitoring equipment of Chinese kiwifruit. Kiwifruit can obtain sample data such as sugar and dry matter without going down the tree, reducing loss and improving the accuracy of fruit quality testing.

In the post-ripening technology processing link that has long been in the overseas technical monopoly, Ali Shunong and its technical partners have developed China's first kiwifruit ripening and differential pressure pre-cooling integration equipment, which has been tested repeatedly and has the ability to apply on a large scale.

High-quality raw fruit is key. Ali Shunong continued to go deep into the "first kilometer" of agriculture, selecting and building more than 30 direct mining bases in the core kiwifruit producing areas such as Pujiang, Qionglai, Shaanxi Zhouzhi and Wugong in Sichuan, and also built two large-scale digital production warehouses in Pujiang and Wugong.

Whether advanced technology can get out of the laboratory depends on the inspection and approval of the market. High-end agricultural products face the challenge of applause. The biggest advantage of Taocai vegetables is that it has established a direct procurement and direct sales network from the field to the table, reducing costs and increasing efficiency through the whole link, and has a large-scale affordable supply capacity.

As the first hit of the "super series" of Taocai cuisine, the original high-end ready-to-eat kiwi fruit has entered the homes of ordinary people. It is understood that

The "super series" is the core project of taocaicai's internal quality upgrade, with the purpose of making domestic high-quality fruits and vegetables not only available, but also "affordable for everyone". The characteristics of this series that distinguish it from the fruits of its peers are mainly that the quality is comparable to the high-end fruits of boutique supermarkets, but the price is more than 50% lower than that of high-end brands.

This year, Tao Cai Cai participated in Tmall Double 11 for the first time, in addition to ready-to-eat kiwifruit, it also launched a number of "super series" fruits with good quality and high price, such as Xinping Ice Candy Orange, Meishan Ehime Orange, Yanyuan Ugly Apple, etc., which were in short supply after the launch.

Chen Tongtong introduced that the "super series" is still under continuous development, and in the future, Taocai dishes will continue to launch new products according to the seasons, and will gradually extend from fruits to other fresh categories such as vegetables, aquatic products, meat, poultry, eggs and milk. (Wen Lee)

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Source: Guangming Network