In Guangdong Yunfu Luoding
There is a rice field that has become a "net red" punch card for people
The immersion is breathtaking
One of its owners is named Liao Weixiong
30 years ago, Liao Weixiong became popular in the TV series "People in the Net" with the role of "Ah Can".
With superb acting skills, Liao Weixiong became one of the most representative actors in the Hong Kong showbiz industry in the 80s and even the 90s.
Starting with the cultivation of organic rice,
Liao Weixiong has been in the organic field for 19 years.
now
The "Yacanmi" named after "Ah Can" became the only one in South China
Rice with three organic certifications in China, Japan and the European Union,
Got a pass to sell to the global market.
Organic Research Center of Yachanmi Agricultural Cooperative
Won the Outstanding Agricultural Science and Technology Invention Award and the 2019 Asia International Innovative Invention Gold Award.
Liao Weixiong stressed,
He's not doing an organic rice company.
But it is an organic agricultural enterprise based on international advanced biotechnology,
The goal is to become a "Huawei in the agricultural field".
From supporting role to male number one
Born in Hong Kong in 1957, Liao Weixiong was one of the most iconic actors in the Hong Kong entertainment industry in the 1980s and 1990s.
Liao Weixiong partnered Jacky Cheung in the movie "North and South Mama Fight" (stills).
In 1979, as a fledgling, he became popular with his role as "Cheng Can" in the Hong Kong TVb TV series "Man in the Net", and brought him the nickname of "Ah Can".
Liao Weixiong partnered Ye Qianwen in the movie "Hollow Young Master" (stills).
His performance of swallowing 30 hamburgers in one go in one go made the image of "Ah Can" deeply rooted in people's hearts.
In 1996, Liao Weixiong starred in the TV series "Hedong Lion Roar", and was the ratings champion of that year.
In the TV series "People in the Net", Liao Weixiong is paired with Chow Yun Fat (stills).
From the arts for many years,
More than ten years of acting career,
Ah Can acted in thirty or forty movies,
Participated in TV series for more than 4,000 or 5,000 hours
Loved by the audience.
Liao Weixiong partnered Mao Shunjun in the movie "Old Bean Is Afraid of More" (stills).
however
But he chose to "retire" during the popular period,
Back to Guangdong entrepreneurship,
And it's organic farming,
That was 19 years ago.
Despite setbacks, we still don't give up
Liao Weixiong has always loved his acting career,
Just after becoming famous,
He felt that he was on the verge of forgetting what life was like.
He didn't want to be an 'entertainer',
It's about being an 'artist',
He wants to go deep into life.
Before joining the organic farm, Liao Weixiong did baked pork, KTV, MLM, beauty business, etc., but all failed, and also experienced bankruptcy. In difficult times, different people come to the door every day to collect debts, but he never complains about others.
Liao Weixiong took photos on the farm in his early years.
Luoding, Guangdong, is the place where Liao Weixiong's career started.
Initially, Liao and his friends partnered to buy a biotechnology company and distribute seeds and fertilizers to local farmers to teach them how to grow organically.
The first attempt failed, but Liao Weixiong did not accept defeat.
They contracted thousands of acres of farmland as a planting base in Luoding and experimented with rice cultivation on improved soil.
Liao Weixiong studies rice in the field.
Agricultural experimentation is very difficult, "after one year of failure to develop, it will have to wait until the second year, and the second year will almost wait until the third year and the fourth year." Fortunately, the government provided funding in terms of funds, technology, etc., and eventually persevered. He said.
Liao Weixiong farming in the fields.
When the rice is harvested, someone has to buy it.
Liao Weixiong found that sales is not a simple "job".
"At first, rice was sold in Supermarkets in Hong Kong, with sales channels and agents, selling for HK$18 for a bag of one kilogram of rice, but in the first month, only 4 packs were sold." Liao Weixiong once again felt frustrated, and under the pain of pain, he decided to change his thinking and start from word of mouth.
"I will not sell, first invite others to eat Yacan rice, everyone thinks it is delicious, they spread word of mouth, but also invisibly advertised themselves." After 6 years, Yacanmi basically does not need to engage in marketing. "The rice grown with care is recognized by everyone, and naturally more people come to buy it." Liao Weixiong sighed.
For 19 years he has focused on organic farming,
Nowadays, the scale of the company's planting base has increased to 3,000 acres,
and organic rice for chicken farming and winemaking,
With the help of the general trend of the development of the Guangdong-Hong Kong-Macao Great
Ready to bring your product to more markets.
Yacan chicken, which is bred with Yacan rice, is also the next explosive product.
Investing in a farm in Huadu, every plant and tree is built by himself, which was his dream in his thirties and has now come true.
Next target - 6,000 community stores
Rural organic poverty alleviation products are delivered to the city
In November last year, the "Yacan Xiansheng" brand chain of member stores was trial-opened in Foshan.
"We have adopted a unique partnership model, funded by the company, and plan to open 6,000 community stores across the country to deliver healthy food to the city with rural poverty alleviation organic products as the source of supply." Liao Weixiong's "peasant" life is being realized step by step along the plan.
Ah Can said
"I never wanted to farm anywhere else
The reason is simple
Because I am a yellow-skinned Chinese
Environmental protection, sustainable agriculture
It is not just the cause of the Yacan people
It's the responsibility of every Chinese with blood."