In May, the golden file was very lively, Zhang Yimou's "Beyond the Cliff" has exceeded the 600 million mark, and other blockbusters have also exceeded 100 million box office, looking like a good situation.
However, it is in the environment of this blockbuster movie that there is a small-cost film "Looking for Han Ji" that is struggling to survive in the cracks.
From the headline encyclopedia can be found, the movie "Looking for Han Ji" is a comedy film starring Ren Suxi and the old drama bone Li Baotian and others, which tells the story of an elderly young woman Wang Zhao who found herself pregnant with her ex-husband's child after divorce, so with the help of her grandfather, she began her own journey to find Han.
From the release of the 1st to the present, the box office of this film has taken 7 days and a whole week, and only got about 2.5 million box office, which is not enough for Zhang Yimou to direct the film for a day.
As the lead actor, Ren Suxi naturally became the target of everyone, and many people aimed their spearheads at her, thinking that she did not look good to attract the audience. Some people directly put the "box office poison" on her back, claiming that as long as there is a movie in which Ren Suxi participates, it is destined to pounce.
But these people forgot that Ren Suxi also had good results.
That year, a "Donkey Got Water" became the biggest comedy dark horse of the year, and it invested 15 million yuan and accumulated 172 million at the box office before the release, which was already a very good achievement for a niche black humor movie.
This work also made Ren Suxi famous in a battle, although she was not very pretty, and even the face felt a little awkward because it was too long. However, the excellent acting skills make the audience forget her imperfections and immerse themselves in the role created by Ren Suxi.
After "Donkey Got Water", Ren Suxi took out the surprise work of "The Unknown Generation", which achieved a super high box office of 794 million. This is also a film without the participation of the king superstar, and it is stunned that it broke through the fame by word of mouth, and director Rao Xiaozhi also became famous because of this.
This time,"Looking for Han Ji" is also a routine of comedy + strength + small character story, why did not have a miracle this time and achieve the results of box office counterattack?
There are probably two reasons for this.
The first is that the film was chosen for the wrong slot. The competition in the golden file in May is already fierce, and the cinema will definitely give priority to the film schedule with the participation of big stars and big directors.
This May, including Zhang Yimou, Wang Jing, Chen Zhengdao and other big directors are in, including Gu Tianle, Leung Ka Fai, Aaron Kwok, Zhang Yi and other big-name powerful actors have performed, how can "Looking for Han Ji" get a high-ranking film?
Previously, the reason why "Donkey Got Water" and "The Unknown Generation" were able to counterattack was that in the case of not fierce competition in their own schedules, they achieved a good "tap water effect" by relying on the spontaneous publicity of the audience, so they had a high box office later.
Nowadays, "Looking for Han Ji" chooses the golden file, and there is no way to live.
The second is that the film's word-of-mouth response is not outstanding. Judging from the Douban score, the score of "Looking for Han Ji" is 6.9 points, which is a comedy film that has no merit, and such an evaluation is difficult to cause word-of-mouth fermentation effect.
The audience goes out on vacation, either to see big stars or choose word-of-mouth masterpieces, and the film "Looking for Han Ji" does not stick to both, and it is naturally difficult to gain a foothold in the highly competitive schedule.
It can be said that the box office of "Looking for Han Ji" is dismal, and the loss is not unjust. But be careful, this is actually not Ren Suxi's responsibility, nor should the hat of box office poison be put on her head.
As long as the actor plays, as long as the role is interpreted well, he has completed the task given to her by the director. Next, whether it is the publicity work or the box office results, in fact, it is not something that an actor can influence.
Most importantly, if a movie itself is not very good and outstanding, and the story is not eye-catching enough, I am afraid that Andy Lau or Zhou Runfa will act, and it will be difficult to have good results. But often at this time, everyone will not blame Fa Ge or Hua Tsai for being box office poisons, but say that the script is too poor.
Why did this matter reach Ren Suxi's head, and he blamed all the blame on her head? Just because she is not beautiful enough, she has to carry the pot to suffer these grievances? I'm afraid there is no such reason, right?
Therefore, for the above 2 reasons, there are naturally reasonable reasons for the box office loss of "Looking for Han", but the responsibility is not on the actor.
This failure also teaches other filmmakers a lesson: the timing of a movie is too important. Winning and earning a lot of money, losing blood and returning, when making post-publicity arrangements, we must pay attention.