Source: Ningbo Evening News
It's time to eat The Mackerel of Elephant Hill Harbor again!
Last week, in the Xianxiang vegetable farm in Ningbo,
The price of mackerel in Xiangshan Port is 240 yuan a kilogram!
Although the number is not much, the fish are relatively large!
Xiangshan Port mackerel "swims" to the Xianxiang Vegetable Farm
Every year, around thirty days before and after the Qingming Dynasty, it is the season when the mackerel in Xiangshan Port is the most tender and fattest. This mackerel, which has a blue-green luster from the head to the tail of the fish, has another name with a spring meaning, chūn wú, which is also called "Chuanwu" because of the local harmonics.
According to the reporter's understanding, the price of mackerel in the Xianxiang vegetable farm yesterday was as high as 180 to 200 yuan per kilogram, while today's slightly smaller price is about 120 yuan per kilogram, and some horse mackerel that has been placed for three or four days with slightly worse freshness, the price is even lower, about 60 yuan per kilogram. Of course, the price of mackerel is related to size and freshness, the larger and fresher the size, the higher the price.
"Unlike previous years, the price of Chuanwu is higher this year, and there has been no downward trend in the past week of listing." Mr. Xu, who runs the "Xu Mama Seafood" brand fresh in Xiangshan, said that such a situation was rare in the past, "the main reason is that there are more people who understand, more people buy, and the price is naturally raised." ”
According to the analysis of relevant people, a "specialty fish" that was only well known to locals a few years ago has now been marked with symbols such as seasonality and culture, and with the help of online marketing platforms, it has become a "net red" in a specific field, driving the development of multiple industries. ”
A story about Chuan Wu fish
"Internet celebrity" in the eyes of adult foodies
Zhang Zhenhua is a native of Xiangshan, and after the 80s, he runs a large seafood wholesale store. "After the Spring Festival is generally the off-season for fresh sales, this year I simply stopped other businesses and gave myself a long holiday, just to do a good job after the listing of Chuanwu." Zhang Zhenhua said.
Last weekend, Zhang Zhenhua received the first batch of Chuanwu of the year from the dock of Xiangshan Port, "about a dozen, the heaviest one is 6 kilograms, and it sold for nearly 1500 yuan." He said that compared with last year, the listing of Chuanwu this year was three or four days earlier. He speculated that this might be related to the sudden wind and sunshine some time ago, the temperature was relatively fast, and the time when Chuanwu swam into Xiangshan Harbor was slightly earlier.
In the next few days, Zhang Zhenhua attracted a large number of customers from all over the country by shooting short videos and forwarding the story of Chuanwu in the circle of friends, "and then we sold Chuanwu to all parts of the country through express delivery and other means." ”
In fact, Zhang Zhenhua shared the most with customers, or the origin of Chuanwu, which also became this kind of marine fish that was not special in the eyes of the locals, and suddenly became a "net red" in the eyes of foodies across the country - Chuanwu returned to Xiangshan Port every spring to lay eggs, so it was also known as "the messenger of spring".
The blue-spotted mackerel in the Xiangshan Port area has a green and shiny body surface and is better in flesh than that of mackerel in other seas. And every year, only around the Time of the Qingming Dynasty, they will bring eggs here, and the Chuanwu caught in this season is completely different from ordinary mackerel.
Zhang Zhenhua said that in a few days, he and his team can sell thousands of kilograms of Chuanwu in a day, "More importantly, after a few days of listing in the past, our profits will decline day by day, but this year because of the great expansion of the sales area, the daily profit is very stable." He said that in recent days, most of his customers have been in Shanghai and Hangzhou, and the farthest ones include Sichuan, Yunnan and other places.
Horse mackerel from the Xianxiang vegetable farm
Hot market to accept "pre-sale"
Driving the surrounding industries to fire
In fact, in recent days, through network marketing, Chuanwu has also become a hot spot in the mouths of many foodies.
The reporter learned from the market in the Xiangshan area of Ningbo that at present, this blue-spotted mackerel has also become a "private customization" product that can be encountered and cannot be sought, and many locals also need to book in advance to eat.
"Did the blue-spotted mackerel catch up in Xiangshan Harbor?" How much of a pound? "In the Xianxiang Vegetable Farm in Yinzhou District, Ningbo, it has always been one of the most concentrated sales areas in Chuanwu, and some customers from afar, because they can't buy the spot of the day, directly pay first, and book the goods of the day after tomorrow."
A stall owner who sells Chuanwu said that in fact, the daily purchase price of this kind of marine fish will change with the weather, "for example, these days the wind and waves are relatively large, the amount is relatively small; after a few days, the wind and waves are small, and the natural amount goes up." The stall owner said that in fact, some people and even large sellers face the risk of loss by paying in advance.
However, more customers from out of town do not care about such risks. The reporter learned that recently, due to the hot sales of Chuanwu, it has also driven the tourism, accommodation and logistics in the vicinity of Xiangshan Port to a certain extent.
A person familiar with the matter said that at present, local logistics shipments have increased by more than 20% compared with after the Spring Festival, and some business hotels have also been full during the weekend. "We also launched a reservation project to help purchase Chuanwu for the Chuanwu listing season, which attracted many guests." Mr. Pan, who runs an inn in Ishipo, Xiangshan, said.
"With a story with a spring breath, I earned a 'little spring' in the business field." Zhang Zhenhua said that in the future, they may follow this model and sell more local specialty products through reasonable marketing means.
On the eve of the Qingming Dynasty, the mackerel is the best to eat
How to choose high-quality mackerel?
Xiangshan Port mackerel is covered with a green luster throughout, the fish feels hard to the touch, and the flesh is naturally pink. The meat is delicate and extremely delicious, and it has the reputation of "the best in fish" in Ningbo. Placed in a basket, the head and tail of the fish are cocked upwards, while ordinary mackerel does not have this feature.
Mackerel has a shorter market time, and the number of Qingming Festivals has decreased, and the taste has been greatly inferior. If you want to taste the early food, remember to enjoy it before the Qingming, otherwise you will have to wait for a year.
In addition to the traditional fish head salty soup and "shaved salt" fish segments, the fish pieces and sweet and sour fish bones are also popular now.
Salty soup with fish heads
method
The only ingredients are salty sauce, salted shredded bamboo shoots, and cook them on high heat for about 15 minutes with the mackerel, and the delicious dish is just like that. The delicious taste of the salty bamboo shoots and the fresh aroma of the mackerel are simply indescribable.
Source Ningbo Evening News reporter Xie Zhaoyan Comprehensive Qianjiang Evening News