Yang Shuyu appointed as the ambassador of Keep Food Vitality renewal and launched the new product "Black Dream Bar Candy" at the same time

On October 13, the Weibo account "Keep Calorie Store" released a picture with the outline of a mysterious person, supplemented by copywriting to warm up the new partner for the upcoming release. On October 14, the account announced that Chinese women's basketball player Yang Shuyu will serve as the ambassador of keep food vitality. At the same time, "Keep Calorie Store" issued an initiative, "Together with keep food vitality ambassador @ Yang Shuyu ysy, meet the new keep black dream bar candy, eat a new experience of health and happiness!" ”

Salty and sweet Yang Shuyu unbox healthy snack "big gift package"

At the same time, Yang Shuyu's own Xiaohongshu account also released an unboxing video. In the video, Yang Shuyu, who can be salty and sweet, showed a variety of healthy snacks that have been planted by humans recently, including keep high-protein black crispy balls, high-protein high-fiber dark chocolate, daily protein bars, etc. Yang Shuyu shared in the video that these snacks taste good, contain high protein, and have a lot lower calories, which is very suitable for relieving hunger.

Screenshot of Yang Shuyu's Little Red Book

In addition, Xiao Yang's main recommendation is a brand new product - Black Qiao Dream Bar Candy. Xiao Yang introduced that this is a new product launched by keep, which combines the jumping candy made of low-calorie sugar alcohol with black qiao to create a new taste, delicious and fun at the same time, there is no need to worry about calories exceeding the standard.

It is not difficult to see from the video that athletes can also achieve the effect of relieving hunger and depressing through these "healthy snacks". For more people, if you want to eat snacks, and want to maintain your figure well, control energy intake, obviously, Xiao Yang's same "healthy snacks" is a good choice!

Athletes Endorse Healthy Food advocate healthy eating for the masses

Nowadays, the public's awareness of physical health is constantly improving, and healthy diet has gradually become the pursuit of the public. As a sports technology company, keep has always been relying on professional knowledge in the industry to provide users with the right direction. For example, let users understand that "weight loss" does not mean "dieting"; "healthy diet" does not mean "only eat vegetarian" and so on. Guide users to establish correct sports and fitness living habits and promote the development of national health.

Athletes, a group, have always been in the hearts of the public as a model of healthy life and self-discipline. The sharing of Yang Shuyu also allows more users to recognize the other side of the cuteness of athletes, the original athletes can also eat snacks, as long as it is a healthy snack, athletes can also have the same happiness as ordinary people. This is also in line with the life concept advocated by Keep that "self-discipline gives me the freedom to be happy".

Make something tastier Make something healthy eat better

As an important part of the "eating and wearing practice" ecological closed loop created by keep, keep food has always been based on creating the ultimate user value, actively identifying changes in user needs and experience satisfaction through digital communication and construction, responding quickly in products and services, and promoting the spiral of supply and demand satisfaction.

For the sports population, Keep Food is committed to "making healthy things taste better", while for the public, Keep Food strives to "make delicious things healthier".

Taking the new product "Black Qiao Dream Bar Sugar" launched this time as an example, from the perspective of food, it has the magical taste of jumping candy and black Qiao combined, and at the same time, through the choice of technology and materials, the calories ingested by users are effectively controlled, so that the overall diet structure becomes healthy and controllable, while also providing candy can provide users with happiness and happiness, in one fell swoop.

With this concept, keep food has achieved positive feedback from more and more users. The cooperation with Yang Shuyu has also better expanded the influence of keep food among users, so that more people know about keep food, understand keep food, and taste keep food. (The above figure is authorized by keep to use China Net Finance)

This article originated from China Net Technology