The Kardashian family is about to give birth to the world's youngest billionaire?
According to the Us "Forbes" magazine reported on the 11th, Kim Kardashian's half-sister, Kylie Jenner, who is not yet 21 years old, has achieved great success in running an internet celebrity cosmetics store, and her net worth will soon exceed the $1 billion mark, and will soon become the world's youngest billionaire.
Jenna will be featured on the cover of Forbes' latest issue on Aug. 31 and will be named the youngest of the magazine's 2018 America's richest self-made women.
In this regard, Jenna said through social media: "Thank you for the magazine's coverage and recognition. I don't have any extravagant expectations, just pray every day to do what I love. Kim Kardashian was also quick to tweet congratulations.
As soon as the news came out, it quickly triggered a heated discussion. However, the reporter noted that many American media questioned this:
Is this redefining self-made?
Many articles point out that Forbes refers to Jenna as a "self-made rich woman" is somewhat exaggerated, after all, she was born with a golden key, and the resources around her are not comparable to ordinary people.
A few days ago, Forbes magazine released the latest annual list of self-made female rich women in the United States.
In this list, the top-notch businesswoman Diane Hendricks topped the list with a net worth of $4.9 billion. Meg Whitman, a former CEO of HP, ranked No. 4 with $3.3 billion. Well-known TV personality Oprah Winfrey is no. 6 with $3.1 billion.
The daily economic news (WeChat: nbdnews) reporter checked the list and found that the total value of women on the list this year was 71 billion US dollars, 15% more than in 2017. The top ten rich women are all worth more than $2 billion, all over 60 years old, and the average age is 76 years old.
On this list, Kelly Jenna ranked 27th on the "self-made" list with a net worth of $900 million. It is worth mentioning that if ordered by age, Taylor Swift, who is 28 years old and has long dominated the list, has no choice but to retreat to the second youngest, and her personal assets of $320 million just rank at the bottom of the list.
The reporter combed and found that most of the people on this list can be described as well-deserved "self-made".
For example, diane Hendricks, the 71-year-old entrepreneur who ranked first, was born in Wisconsin in 1947, which happened to be the "baby boomer" generation in the United States after World War II. She had her first child at the age of 17, and in order to support her family, she worked in the production workshop while selling new construction projects. At the age of 21, she met her husband, roof builder Ken Hendricks. Together, they founded ABC Supply. They spent 40 years making their company the nation's largest wholesaler of roof construction, windows, and wall panels. In 2007, her husband died unexpectedly. Diane became chairman of ABC Supply and became the sole owner.
In second place is Marianne Ilyich, who co-founded the "Little Caesar" pizza chain with her husband, who is 85 years old and just experienced the pain of widowhood last year. Worse still, rising labor and commodity costs have hit the company. However, Forbes magazine said new digital technologies such as the pizza portal order system helped Little Caesar compete with the industry leader Inoglio Domino's Pizza. Ilyich, who also owns the Detroit Red Wing ice hockey team, is developing a $1.4 billion sports and entertainment center in Detroit.
Another example is Oprah Winfrey, who ranked 6th, and her story really tells the public what is called "man will win the day". Born in 1954 in a small town called Kosciuszko on the Mississippi River, Oprah Winfrey never met her parents and was cared for by her maternal grandmother, who gave her the biblical name of a woman who was "humble."
Oprah experienced many misfortunes growing up. But she has survived, step by step, becoming a well-known female host and becoming a model of inspirational women around the world. She has mastered more than $1 billion in personal wealth by holding a stake in Haup Entertainment Group. In 2018, he received the Lifetime Achievement Award at the 75th Golden Globe Awards. In April, Oprah also received Time Magazine's 2018 Global Most Influential Person honor.
Looking at the experience of the above-mentioned rich women, it is not difficult to understand why so many Americans question Kelly Jenna's "Ho tak How Can".
The Forbes report quickly attracted a lot of media criticism.
Big think posted on July 12 questioning whether Kelly Jenna deserves the title of "self-made".
The American "San Jose Courier" commented on the 11th, titled "Kelly Jenna may soon become a billionaire, but please do not call it "self-made".
Critics point out that Kylie Jenna comes from a well-known Kardashian family in the United States, which provides her with a wealth of resources and contacts. And Jenna's business can not get rid of the "internet celebrity" business routine, which is far from the public's perception of self-made.
The San Jose Courier sarcastically argues that Jenna's mother is her momager (similar to a manager), pointing out that Jenna's mother is the one who really takes care of the business, and that she herself is only responsible for product promotion. If you spend a lot of time on social media, posting selfies, uploading videos, and being an Internet celebrity can also be called "starting from scratch", then every day countless people around the world are "starting from scratch". Is it not for these people from "famous families" to move their fingers, pose, take a plane, and catch up with the show, even if it is a hardship to start a business?
On jezebel, a well-known women's blog site in the United States, the author Megan Reynolds was fierce as soon as he came up:
Chris Jenna really gave birth to a bunch of daughters with "golden keys"! Even the youngest daughter, Kelly Jenna, was on the cover of Forbes magazine.
Kelly Jenna wears an untimely shoulder-padded suit and makes a smiling look, just like a child "going home".
She also satirized how such a young man made $900 million in just three years after forBes' release of the rankings, and the "soft text" that followed was a trick to convince the public.
The author believes that "starting from scratch" means climbing from the bottom to the top through unremitting efforts and perseverance, and through hardships. Wikipedia's interpretation of "self-made" refers to the process from nothing to a career or a lot of wealth. Similar to the term "zero capital entrepreneurship". Regardless of the difficult and long process of entrepreneurship, how can Jenna, who is born in a famous family, be a "zero capital" entrepreneur?
However, Forbes also has its own interpretation of this wording — the term "self-made" is simply to distinguish between two groups of rich people who rely on "inheriting wealth" and "self-management".
But Francesca Ramsey, a famous American black comedy actress, didn't buy it: "Jenna's story tells us that if your parents can send you to a reality show and become a child star when you are 10 years old, you can also start a company worth hundreds of millions of dollars.
In addition, many American netizens are also very entangled in the "self-made" argument. According to the WeChat public account "Those Things in the UK", comments like the following have emerged in an endless stream:
"Calling Kelly a 'self-made' billionaire is like opening a ready-made can and heating it to make a delicious soup."
"Kelly has made her company really good, but please don't make her current achievements seem to start step by step from the most basic and the lowest level?"
"Having endless wealth and fame at birth has nothing to do with the word "self-made." ”
The New York Post said on the 12th that similar to the number of other sisters in the family who became popular, Jenna was active in the entertainment industry with various lace scandals as early as her girlhood, and had hundreds of millions of fans on social media, which is one of the veritable "traffic bearers" in the United States.
In 2015, Jenna, who had earned enough popularity, decided to set herself on her own and began to run a net red cosmetics company named after herself. The New York Post said that taking the "lip gloss set" as an example, a single lipstick set worth $29 can be fried for $1,000 on the shopping website after her recommendation. Jenna's mother, Chrissy, then assisted her in finding a bigger platform for collaboration and scaling up production. In February 2016, the inventory of Kelly's products has reached 500,000 sets.
Screenshot from the website "Kylie cosmetics"
Forbes estimates that Jenna's cosmetics company has sold $630 million worth of products since its inception, and the company is currently valued at $800 million, and Jenna is a wholly owned owner of the company. Combined with her early accumulation and social media endorsement revenue, Jenna is expected to be worth nearly $1 billion.
Jenna told Forbes: "Social media is really a magical platform. I can easily reach out to my fans and my clients. It's my only passion. Big Think acknowledges that this business model hasn't been seen in more than two decades.
The Daily Economic News (WeChat: nbdnews) reporter noted that Jenna's popular model is actually similar to other sisters in the family, that is, by relying on the family's own huge resources and connections, creating a large number of topics on social media, participating in various variety entertainment activities to maintain exposure, and quickly monetizing the "traffic" accumulated by different platforms through brand endorsement or the establishment of own brands.
Almost all the members of the Kardashian family are the "screen kings" of the American entertainment industry. In 2017, the Kardashian family accounted for three in the list of influencers published by Instagram: Kim Kardashian, Kelly Jenna and Kendal Jenna.
Group photo of the Kardashian sisters (Image source: Visual China)
The eldest sister, Courtney Kardashian, is the eldest daughter in the family and became famous in a reality TV show in 2005. In 2009, Courtney and his sister Kohler co-starred in their own reality show, Courtney and Kohler Play Miami. After that, he also participated in the well-known American reality show "Walking with the Kardashian Sisters" and shined in it. At the same time, she also set up her own brand and opened a number of clothing stores.
Kim Kardashian is the second sister in the family, the most topical woman in the Kardashian family, who quickly entered the film and television circle in 2007 due to scandal. After that, he frequently participated in reality TV shows and made cameo appearances in various American dramas such as "Bankruptcy Sisters". In addition to the film and television circle, she has also been in the fashion circle and has appeared on the cover of magazines many times. It can be described as a family "traffic responsibility" without compromise.
Kendal Jenna began her debut at the age of 14 and is now a sought-after runway star, active in major international shows. Like her sister Kendal, Kelly debuted in her teens and quickly gathered a lot of popularity on social media.
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