On May 21, just after leveling 1,650 mu of land, Jiang Dengke, the person in charge of Shaanxi Sanbian Cattle Industry Co., Ltd. (hereinafter referred to as "Trilateral Cattle Industry Company"), faced a new worry: to plant alfalfa on the land as forage for cattle, but there are dozens of types of alfalfa, which kind of alfalfa is suitable for cattle to eat or play a role in afforestation and greening? The price of alfalfa seeds per kilogram ranges from tens of yuan to hundreds of yuan, what are the criteria and basis for selection?
All this stems from the improvement of the business environment in Dingbian County.
Land: Special Affairs
In 2012, Jiang Dengke signed a 30-year contract with local villagers, paid nearly one million yuan in one lump sum, and planned to plant forage and feed beef cattle on this land.
Just as he was preparing to develop, he found that this land had been left unattended for many years and was enclosed in the state-owned forest farm by the county forestry bureau. But local villagers believe that even if no one cultivates, the land should belong to them.
Faced with the uncertain nature of the land, Jiang Dengke thought about it and could only choose to buy forage. But in his heart, the idea of growing his own forage has never been given up.
On November 19, 2019, Hu Tongjin, who had just been transferred to the Dingbian County Party Committee, went to the Dingbian Chamber of Commerce in Xi'an to investigate, and the Trilateral Cattle Industry Company, as a member unit of the Chamber of Commerce, participated in the symposium and put forward the difficulties faced by enterprises in the breeding process. The land issue attracted great attention from the leaders of the county party committee, and 9 days later, Liu Yunxia, director of the United Front Work Department of the Dingbian County CPC Committee, led the heads of relevant units to the enterprise to understand the situation.
"Can you pay another contract fee to contract the land out of the state-owned forestry farms?" Zhang Wanhong, chief planner of the Trilateral Cattle Company, said. The enterprise first pays the contract fee according to the forest land and cultivated land separately, temporarily shelves the dispute over the nature of the land, plants the alfalfa, and then makes up the formalities. It is a good thing to help enterprises solve difficulties and promote development, but for the Dingbian County Party Committee and the county government, it is necessary to take risks. In the end, Dingbian County decided to take the risk and do special things.
Gao Zhifeng, chairman of the Dingbian County Federation of Industry and Commerce, ran to the county forestry bureau for three days to communicate and coordinate land issues. In Brick Well Town, Dingbian County, where the Trilateral Cattle Industry Company is located, a working group was organized to set up a working group for cadres stationed in the villages and the "two committees" of the village to repeatedly explain the nature of the land to the villagers.
On March 11, the Dingbian County Forestry Bureau specially approved the issuance of the "Report on Shaanxi Sanbian Cattle Industry Co., Ltd.'s Application for Contracting State-owned Forest Land", agreeing to contract 1,650 mu of Yilin land to enterprises under the premise of conforming to the policy of development and utilization of state-owned forest land. "At this time, the foundation for the development of the enterprise will be laid firmly, and as long as the future keeps the original intention and does a good job, it will not worry about development." Jiang Dengke is looking forward to the future.
Brand: Hardcore support
Jiang Dengke's original intention is to make organic products, so that Dingbian organic beef can occupy a place in the high-end market.
At the end of April, a phone call from Luo Zhigang, director of the Dingbian County Agriculture and Rural Bureau, gave Jiang Dengke a "reassuring pill." Luo Zhigang took the initiative to call Shi Yaofeng, the person in charge of the planting area of the Trilateral Cattle Company, and informed the enterprise to submit materials such as enterprise qualifications and meat quality testing reports, and prepare to certify the beef as organic. Luo Zhigang said: "The market has been very recognized for food that has obtained green certification, but we have taken the initiative to upgrade green certification to organic certification, because the company's products have reached the organic standard, we must pass the testing and certification, so that everyone knows that the products of this brand are good." ”
In order to help the trilateral cattle company build a brand and sell farther, the Dingbian County Poverty Alleviation Office has undertaken the work of assisting enterprises to set up network cables, so that enterprises can receive orders and deliver goods in cattle farms and improve sales efficiency. Recently, the agricultural big data platform in Dingbian County has been built, and it is planning to install terminal equipment for the first batch of pilot enterprises. The Trilateral Cattle Company is on the list of pilot enterprises.
Development: Take the initiative
Among the responsible persons for the establishment and development of the enterprises of the Trilateral Cattle Company, there are few highly educated talents who have graduated from regular universities, and in the process of declaring leading enterprises in Yulin City, the government's "nanny-style" service has saved the enterprise a lot of twists and turns.
The company is not standardized in terms of financial settings, recording sales revenue or handwriting, which is inconsistent with the electronic accounting requirements of the declaration. Ji Yawen, director of the Business Office of the Dingbian County Agricultural and Rural Bureau, who was originally responsible for collecting materials, took the initiative to provide detailed guidance and assist enterprises to reorganize and fill in financial information.
In order to help the company expand its popularity, when the Dingbian County General Chamber of Commerce held an exhibition in Beijing last December, a special promotion meeting recommended the company's beef. Among the more than 400 people present at the promotion meeting, many entrepreneurs are interested in visiting the company this year. Before the Spring Festival this year, the Dingbian County General Chamber of Commerce released new product news in the county, allowing the Trilateral Cattle Company to sell nearly 100 beef gift boxes at one time. This is the largest order the business has received since it began selling beef in early 2019. Gao Zhifeng said: "When the situation of prevention and control of the new crown pneumonia epidemic is better, we plan to hold an exhibition in Shanghai, and then we will continue to promote the beef of the trilateral cattle company." ”
Source: Shaanxi Daily