On November 9, Zhou Qi, a Chinese player who now plays in the Australian NBL League, announced in social media that he had signed a contract with Chinese sports brand Li Ning.
Before that, Zhou Qi's sneaker contract with Nike had expired.
Two days ago, Li Ning had just signed Zeng Fanbo, a former Beijing Shougang player who played in the American Development League.
So, from Zeng Fanbo to Zhou Qi, Why did Li Ning, who basically chose to ignore Chinese basketball players, begin to favor Chinese basketball stars?
First, the Xinjiang cotton incident enabled Li Ning to find the best opportunity to reshape his image.
The previous boiling cotton incident in Xinjiang has caused foreign sports brands, including Nike Adi, to encounter an unprecedented crisis of trust in China.
And from Li Ning to ANTA, all Chinese sports brands have also found a rare opportunity to turn around.
After sponsoring the CBA League for many years, but continuously encountering continuous negatives such as Yi Jianlian's barefoot departure and Guo Allen's fine door incident, Li Ning was full of deep meaning for the signing of Zhou Qi and Zeng Fanbo.
On the one hand, Li Ning's signing of the two players obviously regards the two as the first chinese basketball players now and in the future.
On the other hand, the two players will definitely return to the CBA league in the future, if not for a long time, and their impact on both the younger generation and the future CBA will be long-term.
Second, the dismal influence of Zhou Qi Zeng Fanbo abroad made the two sides hit it off.
From Yi Jianlian, Guo Allen and Zhang Zhenlin signing with Nike, to Hu Mingxuan being scolded after signing Adidas, we can think that China's sports stars, signing foreign brands in the future, is actually a dangerous move.
In particular, Hu Mingxuan, as a native of Xinjiang, also signed a contract with Adi, who was deeply trapped in Xinjiang cotton, typically ignoring himself and being unjust.
I have come to the conclusion that it is important for Chinese athletes to have a professional agent.
In the past few years, Zhou Qi's agent Sui Ran's various operations in the CBA have attracted infamy, but we must admit that Sui Ran really fights for the players, which is beyond reproach.
From refusing to renew xinjiang to appealing to the CBA and basketball association, Sui Ran's operations are dangerous but full of occupations.
When Zhou Qi cut his salary to join the Australian team, it basically meant two things, first, he would definitely return to the CBA, and second, Sui Ran would definitely find a way to find a way to lose outside the causeway, so we saw Zhou Qi's signing with Li Ning.
Leaving aside the contract price, this is just the beginning.
Zhou Qi and Sui Ran chose correctly.
Third, Li Ning is actually gambling.
In fact, the contract farce between the two stars and their old owners makes their image relatively negative.
Li Ning was actually gambling.
There are several reasons for this.
1. Signed Jimmy on a huge contract. After Butler, Li Ning formally formed the lining team of Wade, Cj McClemb, Rj Hampton, D'Angelo Russell, VanVleet and Haslem.
Although this Li Ning team is not small, Li Ning also pays a lot of endorsement fees.
The most obvious result we have seen is that the price of Li Ning shoes has become wider and wider with our expectations, basically deviating from the lives of ordinary people.
Therefore, from Li Ning's national service to now signing Zhou Qi Zeng Fanbo, we can understand it as a series of operations of grounded gas combination fist.
Li Ning was clearly reflecting on himself.
2, Li Ning believes that the return of Zhou Qi and Zeng Fanbo to the CBA will happen in the short term.
This is actually very important, the export of Chinese players to domestic sales is not a case, in fact, from Zhou Qi to Zeng Fanbo, obviously do not have the ability to play in the NBA, the so-called chasing dreams of their overseas leagues, it is not better to say that it is better to pursue the premium signing of returning to the CBA after dipping water abroad.
Li Ning is very optimistic about this, and even optimistic about the prospects of the two future Chinese men's basketball national team.
After all, the Chinese men's basketball team is still a big name.
3, Li Ning's high opinion of the influence of CBA and Chinese basketball.
Last season's CBA League, under the influence of the epidemic, the CBA League as a whole only had a loss of 65 million, compared to the Chinese Super League, the operation of the CBA has been quite successful.
Now the Chinese professional sports league, the Chinese Super League and the CBA are almost the only two high-quality resources.
After the extremely low level of the Chinese Super League, the negative news of a chicken feather, and the dismal record of the national team, Chinese football has become a street rat.
Li Ning chose Chinese basketball because of their high opinion of the influence of CBA and Chinese basketball after their long-term deep cultivation in the CBA.
From Li Ning signing Lin Dan, signing Wu Minxia, to signing Zhang Jike, it is all optimistic about the project of the signed athletes.
So despite the resentment in the departure of the two stars, they should still be most grateful to the CBA and Chinese basketball in the end.
I hope that the two stars will walk and cherish in the future.