On the evening of November 5th, along with the brilliant light show on the banks of the Pujiang River, CCTV Central Video and CGTN jointly organized "hi, go! Expo World "Enter" enjoy the "Good Things" special live broadcast event was successfully held in Shanghai. Zhu Xun, the host of the main station, and the anchor incarnated as the "good thing promotion officer", invited the "global promotion officer" of many countries to promote national characteristics and overview the world's good things.
The special live event is out of the circle, as of 24:00 on November 5, "hi, go! Expo World "Into" Enjoy Good Things" live broadcast hot sale of 507,900 pieces, the total sales of 66.71 million, live broadcast viewers exceeded 25.43 million. The number of related topics read by the whole network exceeded 148 million, and it was on the multi-platform hot list hot search for 3 times. Many netizens praised the live broadcast event, "Good things, beautiful prices, decorate life more beautifully", "To buy globally without leaving home, the wallet can not be covered." ”
As early as before the official start of the live broadcast, the slow live broadcast has attracted nearly 60,000 netizens to squat online in real time, ready to "rush into the live broadcast room" at any time. The Spanish famous song "Kiss Me Deeply" opened romantically, and the host Ofts Zhu Xun joined hands with anchor Simba to push good things and send benefits to the audience, and "traveled all over the world" online. 《hi，go! Expo World "Into" enjoy the good things" live broadcast promotion of the good things are closely related to the audience's life. "Shoot 1 shot 7" "let the profit low price", explosive products low price direct sale, frequent lottery to send benefits, full of sincerity.
In addition, the Peruvian ambassador to China, the Chilean ambassador to China, the Spanish economic and commercial consul in Shanghai, the Rwandan ambassador to China, the Mauritian ambassador to China, the Luxembourg ambassador to China and other "global promotion officers" also brought hometown stories and recommended hometown famous objects. Peruvian ambassador to China site Amway Peruvian "national treasure" alpaca and "tricolor quinoa", 3,000 copies of quinoa seconds, live broadcast netizens said that they need to add inventory; the Chilean red wine sold on the spot happens to be the chilean ambassador's mother's family business products, red wine sales quickly rose to 4,000 bottles per second, netizens Xiangyang growth said, "feel that things are very worthwhile"; Spain's economic and commercial consul in Shanghai online teaching audiences how to eat high-grade ham correctly. Spanish red wine in the live broadcast room caused a hot sale, netizens said, "in the next order interface can buy Spain's value-added red wine!" 299 yuan 15 bottles, too worth it"; the Ambassador of Rwanda to China brought special coffee beans and various tea bags, and the aroma simply overflowed the screen; the Ambassador of Mauritius to China brought his own country's characteristic tea leaves and introduced the poetic life of "swimming with dolphins in the morning and walking with lions at noon"; the Ambassador to China of Luxembourg also led everyone to visit the beautiful castle where the French literary hero Hugo had lived and created for a long time.
Similarly, through live broadcast activities, more Chinese good things are also presented to the world. Domestic products such as clothing care agents and laundry detergents that enhance the happiness of Chinese people's daily lives have also appeared, realizing the "two-way rush" of global trade.
Recently, the CCTV client has been upgraded to a new level, and the new version supports e-commerce functions such as live streaming, commodity browsing and order management in the terminal, as well as follow-up logistics and distribution services, ensuring a more convenient online shopping experience for users. This new upgrade of CCTV is another innovative move of CCTV that is close to the interests of users and acts with user thinking.
Yangtze Evening News/Purple Cow News reporter Zhang Nan
Proofread su yun
Source: Purple Cow News