A few days ago, the fourth China International Import Expo opened in Shanghai, the service trade exhibition area ushered in a new upgrade, and for the first time to introduce overseas cultural IP. In order to further enlarge the role of the cultural exchange platform of the Expo and promote the cross-border integration of overseas IP and Chinese time-honored brands and other national tide cultural creations, on November 8, the "Overseas IP Dialogue national tide cultural and creative" salon of the Expo was held at the National Convention and Exhibition Center, and a number of overseas IP operators and domestic intangible cultural heritage time-honored brands attended the event to exchange and exchange gifts and on-site docking on the cultural and creative products of the Expo.
As an authorized cooperation platform for overseas IPs such as the Louvre, Kakao friends, and Minions in China, Aliyu also displayed Su's embroidered version of "Mona Lisa", Jintan's engraved paper work "Kakao Friends" and Minions ceramic incense burners and other derivatives of the national tide based on overseas IP.
Jiang Xuheng, deputy general manager of Aliyu and head of IP licensing business, said at the salon site: "As the only licensing cooperation platform and strategic partner of many well-known overseas IP in the Chinese market, Aliyu has made some positive attempts around overseas IP such as Louvre, kakao friends, and minions. We hope that through such an opportunity, more young people will learn about the rich derivative products of overseas well-known IP, but also let everyone further feel the unique charm of Traditional Chinese culture and intangible cultural heritage in the exchange and collision of Eastern and Western cultures and cross-border integration. ”
According to Jiang Xuheng, Su embroidery work "Mona Lisa" was created by Yao Huifen, a representative inheritor of the national intangible cultural heritage, which took three years to create, and the work expressed the world-famous painting and the Louvre treasure "Mona Lisa" in embroidery techniques, skillfully combining Oriental Su embroidery with Western oil painting to collide with the spark of subverting tradition; the Golden Altar carved paper "kakao friends" was written by Yang Zhaoqun, a representative inheritor of the national intangible cultural heritage, and the work added innovative characteristics on the basis of inheriting the traditional skills of the Golden Altar paper engraving. It fully embodies the integration of traditional culture and new wave culture; the minion ceramic incense burner is inspired by the Chinatown scene in the "minions" series of movies, which organically combines the IP image of the minion with the ceramic craft of Jingdezhen, and the works are deeply integrated into the traditional Chinese craft elements in terms of material, production process, design and product modeling.
Earlier, Wu Qian, vice president of Ali Entertainment and president of Aliyu, said: "At this year's Expo, we brought a total of more than 20 overseas well-known IPs, including the Louvre, Pokémon, Minions, Kakao friend, Saint Seiya, etc., a total of more than 100 exhibits, as well as overseas animation IP "Tina Tony" and "Little Wolf Lebin" co-produced by Youku Children. In the future, we also hope to join hands with more partners to build a bridge connecting the Chinese market for high-quality IP around the world, jointly explore the innovative integration of overseas high-quality IP and Chinese intangible cultural heritage and time-honored brands, share development opportunities, and achieve win-win cooperation! ”
According to reports, Aliyu is an IP trading and innovation platform under Ali Pictures. As an important scenario connecting cultural entertainment and e-commerce businesses, Aliyu relies on Alibaba's ecological resources and technology service capabilities to build itself into a world-class IP cooperation platform, and through the unique "ip2b2c" full-link business model, to help the sustainable and healthy development of China's licensing industry. At present, based on the IP licensing business, Aliyu can help global high-quality IP connect to the Chinese market, expand partners, and complete the laying of the middle commercialization link on the one hand; on the other hand, it can also provide brand merchants with overall licensing cooperation solutions from IP selection, authorized product design, supply chain support, marketing gameplay, channel laying, etc. (Sun Dandan)
Source: China Youth Network