"Hello everyone, what I am holding in my hand now is our famous intangible cultural heritage snack in Jinyuan - Stove Food Ren ma ma..." In a shop called "Tiantaichang" at the south gate of Jinci Park, Li Lu, the 5th generation inheritor of the stove food ren ma, is live streaming goods on a social platform, and more than 1,000 viewers from all over the country are listening to her introduce the production process and history of the stove food ren ma.
Stove food ren ma ma is the intangible cultural heritage of Jinyuan, using white jade russet, wheat two kinds of flour and alkali, rice dilution mixed, with a mold to make a variety of patterns, on the oven, buckle pot baking into shape, coated with edible pigments, outlining pigs, cats, dogs and rabbits, drama characters and other multi-graphic, colorful pastries, edible, playable, can be hung on the wall as art ornaments to watch. It has the charm of traditional Chinese painting, but also has the characteristics of rich dietary nutrition, as a collection of sacrifices, gifts, home decoration, status symbols of food crafts in Jin shang activities, at that time exported to Yuci, Qixian, Taigu and other places.
As the 5th generation inheritor, Li Lu has formed an indissoluble relationship with the stove food everyone since he was a child. When I was a child, every New Year's Festival, my grandmother would make stove food for everyone, horses and horses, and then when my grandmother was older, my mother inherited this craft, and it can be said that this snack grew up with Li Lu.
"If our generation does not pass on this craft, then our descendants will probably not see this food." As she grew older, Li Lu gained a deeper understanding of traditional culture. When one day her daughter asked this and that with the hearth eater Everyone Ma Ma ma curiously, Li Lu was suddenly touched to regain this craft, and to carry forward this craft so that more people could understand it.
When all is said and done, Li Lu first communicated with many parties to buy the registered brand of "Tiantaichang". It turned out that "Tiantaichang" was first founded by Grandpa Li Lu, and it was a well-known old brand in taiyuan's ancient county town at that time. In the past, it mainly engaged in rice wine and pastries, including stove food renma. After choosing the trademark, Li Lu began to look for a place to open a shop, and finally chose the ancient Tang Street next to the Jinci Temple.
Since the store opened in June last year, Li Lu has worked her own skills on the one hand, and on the other hand, she has found a way out of expanding the sales road. All along, the material used in the stove is mainly white corn flour, in order to make the taste better, Li Lu has added whole wheat flour, rice thin, milk, and egg yolk on this basis, making the taste more crisp. In terms of embryo making, she also improved the mold made of pear wood. There are many shapes, including Tiandiye, Ancestral Grandfather, Guan Gong, Buddha Head, Fulu Shouxing with totem culture as the theme, Ruyi fish, tigers, waking lions, flower baskets with auspicious meanings, rabbits, fish, chickens, cows that embody farming culture, and small mirrors, little fairies and other tricks that conform to traditional aesthetics.
After the demolding, the stove eater Renren Ma ma pattern is delicate, and the shape is similar to the style of the New Year painting, which has a humble meaning. After baking, she uses yellow, red, green, blue and other brightly colored pigments, carefully depicting and dyeing, in a selection and painting, a lifelike, cute stove eaters are given different lives and cultures.
"At the beginning, we went through the online store marketing model. Through the network live broadcast to accumulate popularity, and slowly joined some of the history and culture of Jinyuan, everyone is quite interested, and the popularity has slowly accumulated. Li Lu was keenly aware of the huge gap in the Jinyuan cultural and creative market. During the Mid-Autumn Festival, she found a master to specially make a mooncake mold with the theme of Jinyuan culture, and made a large number of pulp mooncakes printed with the shapes of the Jinci Temple, Nanlaoquan, Taiyuan Ancient County, Taishan and so on. In just over half a month, it sold more than 40,000 yuan through micro-stores and WeChat groups.
"I think there is still a lot of room for development on the road of intangible cultural heritage." In the future, I will continue to innovate in taste, taste and taste, win market reputation, let more people understand the unique charm and wisdom of our Jinyuan's unique intangible heritage, and understand the history and culture of our Jinyuan..." Li Lu said with confidence.
Taibao all-media reporter: Wang Xin
Correspondents: Yang Runde, Liang Yuexian, Han Xuebing