A few days ago, Li Ning Group officially released a new independent high-end sports fashion brand - li-ning1990 (Li Ning 1990). Xiao Zhan unveiled the brand's new products, releasing fashion tension and lighting up the sports style! It is reported that the world's first store was officially opened in Beijing Qiao Fu Fangcaodi, Xiao Zhan Studio also sent a flower basket, wishing the opening auspicious!
Although Li Ning itself is a brand with a high degree of national popularity, since the cooperation with Xiao Zhan, more consumers have begun to wear Li Ning, which is Xiao Zhan's influence. In the past, many people thought that Li Ning's clothing design was very earthy and looked unremarkable. But since Xiao Zhan's endorsement, every time he released the latest advertising blockbuster, he had to sigh that it was really very watchable!
Xiao Zhan's image temperament broke the inherent cognition of many consumers of Li Ning, it turns out that Li Ning can also be very fashionable and cool, the key is to see how to wear! And clothing brands only high-end in the industry to take the lead, some netizens asked, Li Ning does not already have the "Chinese Li Ning" high-end brand?
Everyone knows that "China Li Ning" is more expensive than "Li Ning" products, but "China Li Ning" is a high-end branch line of the brand Li Ning, not an independent brand. "Li Ning 1990" is a brand new brand under Li Ning Group, the product price is mostly 1.3-1.5 times that of China's Li Ning product line, and it is positioned as a "high-end sports fashion" brand.
This time "Li Ning 1990" brand was established, as the global spokesperson of Li Ning's sports trend products, Xiao Zhan naturally helped, the official announcement of the new products for its publicity, but also recorded a vcr, while the studio also sent a flower basket blessing for the store. Once released, fans went to get the same model of Xiao Zhan. The retro blue full of high-end feeling, the classic design of blue and white stripes, let people go back to 1990.
On Xiao Zhan's body, the coat and pants total 2998 yuan, the board shoes are 999 yuan, and the full set is 3898 yuan. Even so, there are still many netizens who grow their own grass. After going to the store to try it on, I praised the fabric as very comfortable, and immediately purchased the same model as Xiao Zhan, which is indeed very advanced! Not only is Li Ning doing "brand upgrades", bosideng is also the same, which is why brands will find Xiao Zhan to cooperate.
For example, every autumn and winter, many consumers will line up to buy "Canada Goose" down jackets, even if one is often on my dollar, it is still sought after by many fashion trendsetters. From the perspective of market positioning, "Canada Goose" belongs to the high-end brand, and Bosideng is a volkswagen brand in the eyes of the public, so the brand has been thinking of ways to reshape the brand image.
In order to meet the needs of the first-tier market, Bosideng has launched a large number of products that cater to young people, gradually fashionable and high-end. In addition to hiring well-known designers, xiao Zhan and Yang Mi, two first-line stars, were also invited to speak for them. For example, this time the official Xuan Xiao Zhan, the average price of the same model on his body is more than 1500 yuan.
The high-end price is as high as 5,000 yuan or more, or buberry's former design director personally designed. The brand hopes to work with Xiao Zhan to redefine the new direction of winter and enter the high-end down jacket market. This is actually an affirmation of Xiao Zhan's commercial value and influence, professional down jackets and excellent spokespersons to break into the world together, I wish win-win cooperation and great ambitions!