Liu Youyang, chief reporter of Shenzhen Business Daily
After the famous Chinese fashion designer Zhao Huizhou stunned the international stage with a "China Nushu nüshu" themed Hui brand beautiful show at the 2022 Spring/Summer Fashion Week in Milan, he returned to Shenzhen non-stop and presented a beautiful national tide show to the domestic audience at the Shenzhen Spring/Summer 2022 Fashion Week, which ended on November 1.
After 8 days, Shenzhen 2022 Spring Summer Fashion Week ended on November 1 in Dalang Fashion Town, and this fashion week held a total of 105 catwalks and static exhibitions of designers, with more than 30,000 on-site participants and more than 1 million online show visitors.
At the closing scene, as the finale brand, the haute couture and haute couture brand Hui "translated" the exquisite show "nüshu China Nüshu" series presented in the Milan show venue not long ago to Shenzhen, where it showed a big show with international standards to the people of the whole country.
At the big show held at the Yizhihui Fashion Center, the colorful "science and technology light and shadow" presented the audience with a time-space future city perception, Hui returned to the original intention, joined hands with Deng Jianchao, Lu Yi and the audience in Shenzhen to reunite, and reproduced the "Women's Book" series with the help of Hu Yunhao, Zhu Jian, Zhao Tiange, Zhang Haoxin, Cao Feiran and others.
Through the beautiful font form combined with the delicate printed text displayed by the spirit of intangible cultural heritage, modern cut silhouettes and highly modern contrasting color collocations, combined with the use of ogen yarn and chiffon and other subtle but not ostentatious vaguely transparent fabrics, as if using some secret language to send out a seductive message, once again presents the audience with super visual impact.
On September 26th, as the only Chinese brand to hold an offline show at Milan Fashion Week this year, Hui, who walked the catwalk at Milan Fashion Week for the 9th time this year, presented a show with the theme of "nüshu China Women's Book" to the world, presenting a big show that combines cultural output and international trends to the world, and won unanimous praise for China's original clothing design brands.
According to Zhao Huizhou, founder and designer of the Hui brand, "Nüshu" is a Chinese dialect syllable phonetic script originating from Yao women in Hunan. This completely feminine writing allowed Yao women to communicate with each other in great secrecy, achieving a form of liberation unimaginable in the so-called weak gender of the time. The Hui2022 Spring/Summer series Milan Show takes the theme of "Women's Book" to express the secret dialogue between women, the innermost reflections on women, and give women more power through clothing. This kind of emotional and mysterious Nüshu culture evokes the world's good memories of China, and at the same time, it also represents China's excellent design power to show the world the dual charm of Chinese brands with both fashion and culture.
Recalling the scene when he first held a show in Milan in 2015, Zhao Huizhou is still unforgettable. With Hui shining at Milan Fashion Week and Li Ning on New York Fashion Week with distinctive Chinese elements in 2018, the "national hot flash" continues to spread, and Zhao Huizhou deeply feels that the hui shouldering cultural dissemination and Chinese brand building has a long way to go. In her view, "Chinese style is not an expression of 'symbolic', Hui New Image blends the collision of Eastern and Western aesthetics, explores the past and the future, the integration between different cultures and clothing, and uses space and clothing as the carrier to present the revival of Chinese culture in contemporary contexts." ”
Review: Yu Fanghua