H.O.T. Lee Jae-won will serve as a cultural exchange ambassador between China and South Korea

H.O.T. member Lee Jae-won will serve as a publicity ambassador for cultural exchanges between China and South Korea.

CCTV will broadcast "New World Insights - Charm of Korea" program from November 1, which aims to introduce Korean customs and customs to Chinese audiences, with 1 episode per week and a total of 54 episodes. Before the broadcast, CCTV and the Korea-China-Japan Regional Economic and Cultural Association will hold a commemorative ceremony at the Great Hall of the People on the 24th.

At the commemoration ceremony, Lee Jae-won, designer Park Hye-rin, host and singer Kim So-ah will be appointed as publicity ambassadors.