SHANGHAI, Nov. 8, 2021 /PRNewswire/ -- The Fung Group's Sports and Health Business Unit and the American Professional Basketball League (NBA) today announced a multi-year brand licensing agreement for NBA men's toiletry products at the China International Import Expo (CIIE) in Shanghai
The Fung Group's Sports and Health business unit announced a multi-year brand licensing agreement with NBA China for men's toiletries
Through the agreement, Fung Group will develop and promote NBA brand men's toiletries for Chinese fans, and the first products will feature the designs of six teams, including the Brooklyn Nets, Boston Celtics, Houston Rockets, Golden State Warriors, Los Angeles Lakers and Milwaukee Bucks.
Zhang Wenzheng, senior vice president of NBA China, said: "We are very pleased to announce our new partnership program and we look forward to working with the Fung brand in new ways to connect our fans and their favorite teams, build interaction with the league, and enjoy a healthy and vibrant lifestyle."
Fung Wing Yee, Chairman of the Sports and Health Business Section of Fung Group, said at the Expo: "The NBA has more than 400 million basketball fans in China in recent years, and as domestic men pay more and more attention to personal care and health care, sports and healthy life, this cooperation will be a huge opportunity for both sides."
Wing Yee Fung, Chairman of the Sports and Health Business Section of Fung Group, and Ma Xiaofei, CEO of NBA China, took a group photo at the signing ceremony
Tracy McGrady, a seventh-time NBA All-Star and Hall of Fame member, congratulated the partnership via video at today's signing ceremony: "No matter where you live, exercising regularly in any form is part of a healthy lifestyle, which is the goal that Fung Group and the NBA are pursuing together in this partnership - sports and health congratulations on the cooperation between the two sides, which will have great development potential in China."
The first NBA brand men's toiletries will be available as early as December 2021, including sports shampoos, shower gels, cleansers, skin care gels and oral sprays.
The NBA brand's men's toiletries will be available in December 2021