One of the most striking buildings, consisting of four three-storey English country houses, is one of the hermitage group's top hotels, the Hermit House, Wukang Road Mansion. Before becoming a hotel, it was a senior staff apartment of the American Texaco Petroleum Company, which was built in 1918 and built into a hotel that retained the tone and French style of the Shanghai school after the hands of the architect Sun Yun, and has spanned more than 100 spring and autumn seasons so far...
In the Wukang Road Mansion, the reporter met Mr. Zhou Hao, vice president of Shanghai Hermitage Group, with a faint smile on his face, just like the feeling of this building, and the conversation was like a spring breeze.
He admitted that the epidemic has caused the entire hotel industry to suffer a lot of losses, and the seclusion as a high-end vacation brand is the first to bear the brunt of it.
In order to cooperate with the national epidemic prevention policy, the hotels under the hermitage were closed for more than half of the time, and some hotels located in the scenic spots were forced to close because of the closure of the scenic spots, and the turnover in the first quarter suffered heavy losses...
However, with the domestic epidemic basically under control, all stores have now resumed business. Zhou Hao said frankly that spring is coming, and everything will be fine.
At present, Hermitage Group has a number of well-known domestic chain resort hotel brands such as Reclusive Prosperity, Secluded Resort, Hermit Hotel, etc., and more than 60 signed chain resort hotels in Shanghai, Yangzhou, Lijiang and other places, hoping to lead and create a "reclusive world" parallel to the real world.
■ Hermitage bustling Wukang Road Mansion
■ Hermitage Slender West Lake Hot Spring Resort
Although most of Hermit's stores quickly returned after three months of absence, one of them said goodbye to everyone forever.
On March 23, due to the impact of the epidemic and the strategic adjustment of the company, The Hermit Group announced the withdrawal of the bungalow at No. 85 Wuxing Road, and the first hotel in Shanghai, the Hermit And Prosperous Wuxing Road Mansion officially withdrew from the stage of seclusion after six years of operation. "The new chapter will continue in the bright light, but she will always be a reclusive out-of-print memory." Zhou Hao believes that this farewell is for the next better reunion, and the cultural spirit of seclusion will continue in other hotels.
■ Hermitage bustling Wuxing Road Mansion
Talking about the "anti-epidemic" years that have just passed in seclusion, Zhou Hao recalled that after the outbreak of the epidemic, whether it is canceling the room or postponing the date, the hermit will meet all the needs of the guests at the first time. "I hope that everyone can feel the feedback of seclusion to the society during the epidemic."
After resuming work, hermitage has also taken many epidemic prevention measures. Although the domestic epidemic situation has been controlled, the epidemic situation abroad is still severe, so all guests must register and measure the temperature, and the front desk will also provide some epidemic prevention supplies to ensure the guest experience from all aspects.
Due to the impact of the epidemic, the domestic and international tourism and vacation market is facing a major test, after the epidemic, the domestic travel and vacation demand is bound to have a wave of release, how to meet the domestic high-end consumers in the future products in front of all cultural tourism enterprises. Many enterprises have begun to re-plan their businesses, and seclusion has also begun to think about the future layout.
At present, hermitage mainly has three types of product layouts: rural, urban and holiday destinations, and each store is under the guidance of the brand spirit of "chain without copying", grinding a unique local culture and personalized service. In addition, since its birth, Hermitage has created its own membership system, and their members are called "Le Cains", which currently number more than 200,000 people. Zhou Hao said that these members have modern concepts, positive actions, and spiritual wealth, pay more attention to the pursuit of travel Chinese and spiritual content than ordinary guests, and have a high loyalty to the brand, and there will be many old members to punch in every new store opened in seclusion, and the return rate is as high as 30%-40%.
Zhou Hao believes that after the epidemic, the hotel industry must seek a new round of development. He said that Hermitage is trying to connect hotel resources with surrounding scenic spot resources, and plans to launch some personalized tourist routes so that everyone can fully experience the historical and cultural content while traveling:
Spring is coming, and people's yearning for nature is getting stronger and stronger. Next, Hermitage is ready to launch some personalized travel packages, such as spring flower viewing packages, surrounding self-driving tour packages, parent-child tour packages and so on. In the future, the hermitage may also launch an exclusive old bungalow route to take everyone to visit the historical buildings on Wukang Road and feel the thick culture on this road. During the day, you can visit the former residences of celebrities such as Barkin, and go to the Shanghai Dramatic Arts Center to see a play at night..." Zhou Hao also revealed that these personalized products are expected to meet with everyone in the second quarter.
At present, in addition to the existing more than 60 contracted resort chains, the territory of the hermit world is still expanding, and the living aesthetics, public layout and rich functions of the same origin as the secluded prosperity will continue in other stores across the country.
In order to create a unique quality of life experience, The HermitAge Hotel has always followed five principles:
Must be in a place of elegance and tranquility, even in the bustling city, but also seek tranquility in the midst of trouble;
The scenery outside the window must be unique and pleasing to the eye;
The hotel must strive for excellence and ingenuity;
Pay attention to the details of the guest's living experience, and always supplement it with material and humanistic care;
Be sure to control the scale, be sophisticated and elegant, and be unconventional rather than popular.
Hermit hopes to launch more new brands for different holiday scenarios, different vacation groups and vacation needs on top of the three product layouts based on the countryside, cities and vacation destinations, so that guests can understand the seclusion from different cities and feel the cultural core and services provided by the Hermitage Hotel.
Zhou Hao told reporters that in mid-April this year, the new brand of The Hermit Hotel Group, Zhenjiang Store, will soon open. The project is located near the Jinshan Temple Scenic Area in Zhenjiang, just across the river from Yangzhou. The hotel combines the culture of the Republic of China period in Zhenjiang, the Buddhist culture of Jinshan Temple and the space of the hotel, in addition, each room also has a private soup into the household, in the warm and cold April, go to Jiangbei to see the scenery, bubble private soup, taste Huaiyang cuisine and river fresh, will be an unforgettable experience.
This year, Hermitage will also launch two new projects with very different styles, Chuxiong in Yunnan and Zhangjiakou in Hebei. Zhou Hao said that the hermit Chuxiong store absorbed the local dinosaur fossils, mushroom matsutake and other regional cultural characteristics, is expected to be launched during this year's National Day; another project location is one of the main venues of the 24th Winter Olympics Zhangjiakou Chongli District, because it is located at the junction of the Inner Mongolian Plateau and the North China Plain, so Zhangjiakou's geomorphological characteristics and cultural features are very distinct, Zhou Hao revealed that the hermit Zhangjiakou store will integrate ice and snow culture, ski vacation and other elements with the hotel, and is expected to open at the end of this year.
With the gradual improvement of the epidemic, everyone's travel plans are slowly recovering. Zhou Hao said that the May Day holiday is coming, and everyone is welcome to come to Shanghai Hermitage Hotel for a holiday under the premise of ensuring safety.
As the official slogan of seclusion reads: It's time to go into seclusion, even for a day. ”