Haidilao Daniel Zhang: "Poor Man Thinking" lost the richest man
Haidilao you must be very familiar with it, Haidilao can be described as the top brand of hot pot, with the best quality and personalized service is famous, for example, if you go to the birthday Ofilao members will sing birthday songs for you, send birthday gifts, is other hot pot shops do not have the service.
This is actually the reason why I personally think that Haidilao can always be on fire, because in Haidilao you know what is the real concept of the customer being God.
Daniel Zhang is the founder of Haidilao, starting with 8,000 yuan, and now it has taken 24 years to achieve hundreds of billions, but Daniel Zhang how did he not expect Haidilao to be so vulnerable?
Due to the Daniel Zhang's misjudgment of the epidemic led to haidilao's loss, the time was one year, followed by the rapid decline in haidilao's reputation, the rise in vegetable prices in minutes on the headlines, haidilao completely sunk into the seabed, so what is the reason? What the hell is going on at Haidilao?
Daniel Zhang before the establishment of Haidilao, I have been doing odd jobs, because I have lived in a poor environment since I was a child, so Daniel Zhang have not been satisfied with the status quo, and I always think about when I will not worry about eating or wearing.
The first time: Daniel Zhang intends to gamble to make money, and is deceived.
The second time: I opened a spicy hot shop and made a little money, but I was cheated.
This lasted until 1994, Daniel Zhang established Haidilao hot pot, starting from 8,000 yuan, no education Daniel Zhang even the name of the hot pot shop is taken casually, of course, there are hot pot shop ingredients and production methods are learned from the book in the later stage, while learning while doing, many people think he will not succeed but did not expect to really succeed, Tie Xian has become a label during the Daniel Zhang entrepreneurship.
Haidilao has such a high-quality service is from the Daniel Zhang itself, in the early stage of entrepreneurship, the Daniel Zhang will be customers as God to serve, it can be said that it is meticulous, intimate service makes Haidilao a hit, many people come to experience the service, you want to say that it is really to taste the taste of Haidilao, it can only be said that a few people, most of them are for service, thirteen to tell the truth in fact, Haidilao's hot pot is really general, I don't know how you feel?
Since 2006, Haidilao has been popular all over the country, Daniel Zhang although it is said that it is not listed, not marketed, but in fact, it is just verbal, and for itself to create a label of poor people to get rich, insight and create demand, with the lowest posture to go the farthest way - this is the initial key to Haidilao's victory.
Daniel Zhang is to make the concept that the customer is God to the extreme, so it will be so hot, is it honest Daniel Zhang is really honest?
Haidilao's external service and internal management are generally not learned, first of all, the external is the ultimate service, the internal is the employee, the Daniel Zhang is very generous to its own employees, the profit of the store manager:
The first is the sharing of your own store
The second is to divide the store into apprentices and then add the apprentices to the sun
I estimate that most people will choose the second kind, which also to a certain extent tied up the store manager, can make the store manager for their own dead heart service, such a layer of remuneration method is very MLM, Daniel Zhang for ordinary employees are also the same benefits are very generous, summed up in a sentence is to take money to smash, Daniel Zhang a fierce operation, so that employees and store managers are dead to him, I have to say that Daniel Zhang this trick is very clever, do you still think Daniel Zhang is an honest person?
Daniel Zhang once again won the victory with his poor thinking, the huge wealth brought great controversy indeed, according to the rich list Daniel Zhang but firmly ranked first in Singapore, this time fried? Daniel Zhang actually took the money of the Chinese people and ran to Singapore to dash? It turned out that Daniel Zhang and Pan Shiyi were the same.
As soon as this matter comes out, can the Chinese people still tolerate it? Surely not, Daniel Zhang the reason for doing this is to evade taxes, just want to hold the wealth in their own hands, I have to say that Daniel Zhang this pattern is too big and small, still using his old poor thinking to do things, he is material wealth, but spiritually poor, this is often the most terrible.
Haidilao is gradually tragic under the pessimist and poor thinking of Daniel Zhang, in order to continue to move forward, Daniel Zhang has gradually forgotten his original intention, and the people who started businesses with him have gradually drifted away, and Thirteen feels that he is still not very clear about his positioning, limited to his poor thinking.
The pattern is too small, materially there is indeed money, but the spirit is getting poorer and poorer, I think if you want to let Haidilao go back to the past time, you should look for your own and the problems of the enterprise, improve the business model, so that these problems can be solved, then it is possible that Haidilao will return to the glory of the past, what do you think? What do you think about that?
This article is original by "Thirteen Say Finance", welcome to pay attention, tomorrow on time to meet!
Author: Thirteen
The pictures are from the Internet