Yicheng Psychology Yao Guohui | How to do a good job in online psychology courses, here is an operation guide!

During this time, I exchanged industry development with the heads of many psychological institutions and psychology teachers.

They are invariably aware of the need to do more from the Internet, but I have found that there are many psychological institutions and counselors who have many misunderstandings or lack of experience in combining with the Internet.

This article takes the online psychology course as an example to conduct some analysis and discussion!

The impact of the epidemic continues, and mainstream psychological institutions have turned online

Offline psychological conferences and training have always been the main profit points of many industry associations, psychological institutions and some head psychological experts, according to the heads of some institutions in Beijing and Shanghai, holding large-scale psychological summits or training can sometimes make millions of profits.

However, under the epidemic, traditional psychological counselors, especially psychological training institutions, have ushered in great challenges.

As a result, many psychological institutions and psychological experts have also turned to the front, we as a psychological Internet platform, the most intuitive feeling, is to find us online cooperation in the psychological institutions and teachers significantly increased.

Online psychology courses are promising

The 2020 content creation development trend released by today's headlines mentioned that the demand for today's headlines knowledge content has expanded, and as of November 2019, the number of paid lecturers has exceeded 10,000, the number of paid users has exceeded 5 million, and the total annual revenue has exceeded 300 million yuan;

During the epidemic period, 63.1% of knowledge paying users have purchased knowledge payment products, mainly in personal growth, workplace skills and content.

The epidemic, so that the development of knowledge payment will be more accelerated, and psychological knowledge, will be more users of the payment recognition, 2020, it can be predicted, the next batch of online lectures, part-time monthly income of more than 10,000 psychological counselors born.

Psychological counselors or institutions can also better precipitate their fans to the corresponding personal WeChat, or WeChat groups, increase brand exposure, and also promote the development of other businesses such as psychological counseling.

To do a good job in online psychology courses, you need to master three basic knowledge and thinking

The online teaching environment and publicity methods may be very different from offline. Do you have a similar problem with them?

Some psychological institutions swore an oath, bought an online teaching platform, and let the agency operation assistant arrange for professional teachers of their own institutions to teach online, and the number of people listening to the lectures was very small, not even more than 100 people.

Some counselors have a lot of experience in individual cases, but if you ask them to come directly to the online lecture, they may not know where to start at once. I found that there was no "feeling" in online lectures.

Some freelance counselors also feel powerless and discouraged because they have less access to the Internet and are unfamiliar with online course tools.

In fact, the design and operation promotion of online courses has its own rules, as long as you master this method, you can do a good job of online courses.

Personal understanding, do a good job in online psychology courses, you should master the following three basic knowledge and thinking.

1. Find the right positioning

At present, many young counselors, when introducing their resumes, always like to list what they can do in a big and complete way, such as family, teenagers, and emotions; as if they can do anything, the result is to give users (visitors) the feeling that they are not refined.

I generally recommend young counselors to focus on making their own brand in the vertical field, for example, choose one of these areas, take the family as an example, focus on this field first, even in the family field, and then look for a secondary subdivision, such as psychotherapy for divorced families.

When such a positioning is determined, you can read a large number of literature in the field, learn from the best teachers in the field, take his micro-lessons, or read his works, and in the process, you can begin to output your own learning experience and works. Accumulate successful cases, slowly improve your problem-solving skills in this niche field, and establish your own value and reputation.

You should not be able to become an expert like Zeng Qifeng and Zhang Haiyin in 3-5 years, but you are likely to learn in depth in a certain field through 3-5 years, and in this niche field will become the label that many users remember and the first choice when looking for psychological services.

2. Polish the online course system

An excellent psychology lecturer or online institution should have its own curriculum system, taking the online training course for the psychological practitioner as an example, we generally have several layers of design.

Diversion course: the pricing is generally below 49 yuan, which is a universal course, and can generally be 1-4 lessons.

Beginner courses: the general pricing is 99-499 yuan, which can be a partial theory-based course, and combined with certain cases, so that ordinary users can master the basic theories after learning, and can initially be combined into reality and case application.

Intermediate courses: The general price is 499 yuan-2000 yuan, mainly based on skills and cases, so that students with a certain psychological foundation can master basic skills after learning, and can be combined into reality and case application.

Advanced courses: the pricing can be more than 2,000 yuan, can be case practice + supervision-based, and give relevant learning certificates, through the assignment of homework, let students learn while practicing, while practicing while experiencing, and teacher-apprentice supervision and companionship, the course time is relatively long.

In this way, through the design of the course system, a user model similar to the inverted pyramid has been formed, the lower the price of the course, the more user groups should be faced, and more people should be attracted at a lower price, and then the in-depth students will further purchase the course with a higher price.

3. Find seed users and promotion channels

However, after doing a good job of positioning and producing high-quality content, the user's recognition and full promotion are more important, and now is the era of multi-center communication, and it is also the era of user reputation as king.

So, if you already have some loyal fans, that will play a big role in promoting your course, if not, it doesn't matter, you can do some free or low-cost courses, and do a good job, so as to accumulate the first seed users.

Some teachers may not be very good at doing their own operations, so the way to quickly solve this problem is to find a suitable third-party platform to cooperate, do a good job of your personal profile and course audition, and submit articles to some platforms that you recognize, because the major platforms are also lacking in high-quality content, I believe that as long as your content is good, many platforms are willing to cooperate with you.

So, how did a blockbuster psychology course come about? As an ordinary psychological counselor, can I also make my own explosive psychology course?

I will use the COVID-19 pandemic as an entry point for analysis.

Learn from the COVID-19 outbreak model to understand how the blockbuster online course came about

I have done many online live online courses with our team of 10,000+ people at the same time, and I have also done psychological courses with 7,000+ users paying in 10 days (priced at about 49 yuan), so I have my own unique views on the formation of explosive courses. In fact, I think the formation of a blockbuster course is very similar to the current outbreak of pneumonia infected by the new crown virus.

Modern medical research proves that the decision of whether an infectious disease is epidemic or not mainly depends on three factors, namely the source of infection, the transmission route and the susceptible population, if these three factors are particularly strong, it is easy to lead to the occurrence of the spread of the disease without good prevention and control.

And the new crown pneumonia, that is, these three aspects are very strong.

Source of infection: Medical evaluation of a size of infectivity, can be expressed by RO value (that is, how many people will spread the average number of infections in 1 person), the larger the RO value, the stronger the infectivity, the RO value of new crown pneumonia is about 3-4, much stronger than the general flu (about 1.3), so the spread is extremely strong.

Transmission routes: including respiratory tract, contact transmission, fecal-oral transmission, etc., especially airborne transmission, it is easy to expand the scope of publicity, resulting in widespread transmission.

Susceptible people: for the general population, general susceptibility, before SARS is mainly for the elderly, children, and people with poor resistance, and this new crown pneumonia, is generally susceptible to the whole population.

Therefore, the formation factor of a blockbuster course should also be a strong source of infection (such as high-quality content, or teachers are very famous, good reputation), many communication channels (there are seed user publicity, there are many institutions are also helping, many ordinary users are participating in distribution), and the number of susceptible people is very large (the population targeted by the course is relatively large).

In general, psychological counselors can do a good job of personal psychological lecturer positioning based on their own knowledge system, polish online open courses and series of courses, conduct online teaching through the current mainstream knowledge payment platform, or cooperate with psychological Internet institutions, accumulating over time, and will gradually form their own hardcore fans.

It is not a big problem for well-done teachers to achieve part-time monthly income of more than 10,000, and psychological institutions that do a good job should be qualitatively changed and improved from this epidemic.

At the end of March, I will teach 3 live video lessons on "How to Create a Blockbuster Online Psychology Course", with the following outline

Day1.How to achieve financial + freedom by being a lecturer in cyber psychology

Day2.How to build a personal knowledge system for psychology lecturers

Day3. How to design a psychological blockbuster course

Author: Yao Guohui, founder of Psychology Professional Growth Alliance and One City Psychology, has led the team to plan a number of psychological explosive courses, achieving a year of online psychology course revenue of 1.5 million yuan.