Source: Distributor Feed Date: 2015-02-15
Infiniti and "Bear Haunted Snow Ridge Bear Wind" created a domestic production
New Record for Animated Films The new parent-child marketing model has been successful again
"Bear, just have a bear look", a slightly playful inspirational phrase warmed the 2015 movie New Year file. As of February 9, the "Bear Haunted Snow Ridge Bear Wind" movie sponsored by Infiniti broke through the 200 million box office mark in only 11 days after its release, setting a record for domestic animation movies. As the only official automotive partner of big movies, Infiniti once again uses innovative marketing models to provide a warm platform for more families to enjoy parent-child fun, so that love and affection can flow in this warm winter.
In the film, the childhood images of Xiong Da, Xiong Er, and Bald Qiang make their debut and are cute; at the same time, the cartoon version of Infiniti qx60 2.5 hybrid is even more cute and cleverly integrated into the plot. The fun reversal of the car pick-up plot and the exciting chase scene made the big and small friends who watched the movie impressed with this comfortable and environmentally friendly star family luxury seven-seater SUV. Even after the screening, the baby milked and said to the mother, "Mom, Mom, let's change the car to the one in the movie." ”
"Bear Haunting Snow Ridge Bear Wind" not only sets a new benchmark for China's original animation from the plot and technology, but also creatively creates a "grandfather and grandson together, one person free ticket" family-wide movie mode suitable for all ages, so that more grandchildren and grandchildren can gather together and enjoy family affection. At the same time, the "Bear Haunting - Children's Traffic Safety Short Film", co-produced by Infiniti and the bear haunting organizers, will also be launched on the five major video websites of iQiyi, LeTV, Youku Tudou, Tencent Video and Sohu Video, when children can subtly learn traffic safety knowledge from their favorite doll images. In addition, Infiniti's "Bear Haunted Bear Kids Ride" mini-game has been officially launched, and friends large and small can win movie tickets in the childlike traffic safety knowledge answer interaction.
As the "most sensual luxury car brand", Infiniti continues to try a very creative cross-border marketing model: in the cross-border cooperation with literary and art celebrities Gao Xiaosong, Cai Guoqiang, and Ye Mingzi, their personal qualities and works that dare to stick to their hearts are the best interpretation of the Infiniti brand spirit; at the same time, from cooperating with popular TV programs such as "Where Daddy Goes", "China on the Tip of the Tongue", "The Amazing Race", to the implantation of movies "My Early Girlfriend", "There Is a Place Only We Know" and "There is a Place Only We Know" Bear Haunted Snow Ridge Bear Wind" allows Infiniti to communicate emotionally with consumers directly through TV screens and movie screens, making the mark of "Dare • Love" further deeply rooted in people's hearts.
Scan the QR code to enter the "Bear Infested Bear Child Ride" answering interactive mini-game, answer the correct answer will have a chance to win the family movie package!
Ying Xiong Da LianMeng "Bear Haunting Snow Ridge Bear Wind" "Children's Safe Ride" extra chapter is coming, Infiniti qx60 2.5 hybrid and "Bear Child" The happy story is being staged, scan the QR code and click to watch "Bear Haunting Fan Wai - Children's Traffic Safety Short Film"
Yunnan Zhongzhiyuan Infiniti is currently the only distributor in Yunnan Province authorized by Infiniti (China) Business Headquarters. The company owns China's first permanently reserved city showroom and China's first double-storey 4S store built in accordance with Infiniti's global iridi "Retail Environment Design Standards".
Yunnan Zhongzhiyuan Infiniti is committed to creating a "new customer care experience" to bring a series of valuable added value to Yunnan consumers: the 4-year/100,000-kilometer new car warranty policy demonstrates Infiniti's commitment and self-confidence in high quality; 24-hour roadside assistance services can make customers travel worry-free; and the customer care center system can provide more humane and convenient services and high-quality insurance services.