Micro says: Try to avoid using the epidemic as an excuse and adopt a conservative strategy, which is more important at this time.
"In the short term, the impact of the epidemic on benign enterprises is limited, and the real difficulties at present are non-benign enterprises, whose ability to resist market changes is weak, coupled with the fact that the 'internal strength' is not good enough, it is possible to be eliminated." In the long run, the development of wine in the Chinese market is still good," Chen Tie, secretary general of the Shenzhen Wine Association, said in an online live broadcast held by Jiuhu Micro Wine on February 26.
The following is a transcript of the live broadcast:
At present, domestic wine importers are not under much pressure at the moment, and their sales have been completed before the Spring Festival. The biggest impact of the epidemic on the wine industry is the disappearance of consumption scenarios in the short term, and the goods sold by importers before the Spring Festival are likely to be backlogged in distributors or stores. Since there is no statistics on a data, the specific impact will have to wait for the analysis after the epidemic.
First, I would like to share with you 4 enterprise cases:
The first enterprise: as a traditional importer, they will transform their trade status into a supply chain enterprise, bring customers directly to the winery, help them deal with supply chain problems, only charge service fees, everyone is more in favor of this approach, not only help the winery to increase sales, look back to calculate an account, found that higher than the previous income, while no need to press funds, there is no storage costs, get the net profit.
The second company: offline stores are interconnected online to accumulate fans. One of the companies has developed more than 100,000 members through stores, and each store has about 500 real customers, so the impact of the epidemic on them is not too big, because members have become accustomed to placing orders online.
The third enterprise: choose a good product and be the captain of the transportation team. They developed thousands of people who used to be micro-merchants to help them sell alcohol, and they consumed 30 containers a year last year.
The fourth enterprise is a company composed of salesmen with certain resources and time, which stipulates that each person can sell 100 boxes a year to be a partner, and set a price ladder and incentive mechanism. In 2018, they had more than 100 partners, and by 2019, there were more than 200 people, according to the number of 100 boxes sold per person per year, how much did they sell in total? This number is considerable.
Although the epidemic has put some pressure on the industry, the consumption group has not changed, and there are still a large number of young people joining; the wine consumption scene has not changed, the overall trend of consumption has not changed, and the decline in the short term is the self-adjustment of the wine industry, and it is still growing in the long run. In the last 3-5 years, the wine industry has been in a period of patience, when there is a big capital to enter, explosive growth will occur.
So, in the face of the pressure of the epidemic, what should enterprises do? I have 4 pieces of advice:
1. In the case of the current situation is not good, pay attention to considering the future development model, and the era of doing middlemen and making differences has passed;
2. Enterprises must have a good cash flow, open source and throttling is a problem that enterprises must always pay attention to;
3. Learn to use the Internet to improve efficiency and compress the supply chain costs of enterprises;
4. Try to avoid using the epidemic as an excuse and adopt a conservative strategy, and at this time, you should attack to strive for opportunities to contact customers.
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Dear drink entrepreneurs, what do you think of the analysis from the Shenzhen live broadcast room? Welcome to vote and exchange ✒️