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What should a "24-hour city" look like? During the day, she presents the liveliness and prosperity of the "May 5th Shopping Festival", and is the first choice for the first launch, debut and first exhibition. At night, she lights up the city's starlight, touches the heartbeat of the city with multiple ways such as night shopping, night food, night tour, night entertainment, night show, night reading, night movement, etc., and becomes the "color board" of economic openness and activity.
The second Shanghai "May 5th Shopping Festival" is halfway through the process, on the evening of June 5, the landmarks on both sides of the Pujiang River, 12,000 taxis on the back screen at the same time lit up the "I love the night Shanghai" slogan, the whole city opened the landscape lights, by the Municipal Commission of Commerce, the Municipal Bureau of Culture and Tourism, the Municipal Bureau of Press and Publications, the Municipal Sports Bureau co-sponsored the "2021 Shanghai Nightlife Festival" (referred to as the "June 6 Nightlife Festival") station "c position", opened in the bfc Bund Financial Center.
Shanghai Nightlife Index ranked first overall
At the launching ceremony of the Nightlife Festival, the 2021 Shanghai Nightlife Index was released. According to relevant data, Shanghai's nightlife index ranks first overall, followed by Shenzhen, Chengdu, Beijing and Guangzhou.
The index is a comprehensive evaluation obtained by comprehensively analyzing the number of bars, the number of night movies, the number of livehouses, the activity of travel at night, the intensity of lights at night, the active range of buses at night, and the average end time of the last train of the subway.
Big data shows that by the end of 2020, Shanghai had a total of 396 livehouses with 2018 bars and performances; in 2020, Shanghai played 157656 night movies. In addition, Shanghai ranks first among all cities in the country in terms of night travel activity and night light intensity.
Under the background of normalized epidemic prevention and control, the number of night trips in Shanghai in 2020 still increased by 923,600 compared with 2019. After 20:00 every day, the average number of travelers in Shanghai is about 4.21 million, accounting for 17.67% of the total number of people traveling throughout the day, ranking first in the country.
Judging from the time-sharing passenger flow data of the business district, the core areas such as Lujiazui and Nanjing West Road have a wide range of radiation, and the fluctuation of passenger flow is relatively obvious. Community-based business districts such as Jinqiao and Pengpu New Village have longer active periods. 23:00 is the time when most of the nightlife in the business district is nearing the end, but Jing'an Temple, Zhongshan Park, and Xintiandi can still maintain their vitality late at night.
Enriching activities kick off the summer night revelry
"Night market stalls, bookstores also opened, put on shopping bags, the party opened to the museum, the night run more and more hilarious, running to the weekend night carnival ..." The first exclusive theme song of the June 6 NightLife Festival, "Night Shanghai", sounded at the launching ceremony, opening the Shencheng Summer Night Carnival.
On the evening of June 5, more than 30 key stores under Bailian Group extended their business hours. Issued 130 million 66 exclusive consumption coupons, and for the first time joined hands with Shentong Metro to launch the full consumption of subway travel e-ticket activities. found 158 launched a number of theme parties, from the cyberpunk of tide play culture, the late night electronic music festival of tide play music to the football heat wave carnival of tide play sports, to create the hipest and wildest tide play style music series party in Shanghai. Shanghai will also launch more than 50 special night markets, and upgrade a number of key night markets such as Bund Maple Trail, Anyi Night Lane, Sinan Night Party, Daxue Road Tiandi Chuang Market, Bund Yuanji, Seoul Night Market and so on.
The "breaking of the circle" of business travel and cultural linkage is also the highlight of this year. The World Expo Museum will host the "Wonders of the World Expo Night", which is open every Saturday until 9 pm, and launches the "Ukiyo Vientiane Art Treasures Exhibition" and so on. During the "Sports Night", the total amount of sports consumption coupons issued in the city increased to about 600,000 yuan per day. Xinhua Bookstore, Shanghai Book City, Shangtu, Foreign Language and other brand bookstores launched a total of 30 night reading activities. Every Saturday night, 30 groups of street performers will come to nearly 30 commercial blocks such as Fudu Binjiang and Bund Source, and launch 100 weekend shows for street performers during June to add agility to the streets on summer nights.
It is worth mentioning that this year's "May Fifth Shopping Festival" was the first to set up the Yangtze River Delta integration plate, and found 158 also led the nightlife festival "out of the circle". On the evening of June 12, found158 will link the Yangtze River Delta "Taicang Entertainment Festival" to export Shanghai's unique night culture, import the entertainment experience of different dimensions of the Yangtze River Delta, and form an effective cultural output of Shanghai's night economy system.
Text: Zhang Yuyun
Photo: Chen Mengze
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