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Zhang Yixing just participated in the fourth season of "This is Street Dance", and immediately endorsed fila Feile, and even in the show, he often wears fila shoes. I have to say that Fila's vision is poisonous.
Zhang Yixing has developed smoothly in recent years, and has become a top idol in variety shows, music, film and television. Fila Feile has always been synonymous with high-end sports fashion brands, and this time the two work together to bring a different experience to everyone.
In the past, Zhang Yixing belonged to the one who worked silently in the traffic small life, but he relied on step by step to fight steadily, worked hard for more than ten years, always maintained a pure original intention, and has long jumped to the top of the list, and has successfully occupied the multiple attributes of music creators, actors, and variety shows. This is very similar to the route of fila Phila! In fact, fila has been around for 110 years, and after a century of pure elegance, fila is still full of new vitality. Fila's product line also involves a variety of sports, adapted to different wear occasions. This time, Zhang Yixing not only unlocked the identity of the spokesperson, but also had an unprecedented identity - the fila mix manager.
What is a fila mix? mix, with the concept of "integration" as the core of value, integrates the brand concept with Zhang Yixing's attitude, integrates the design of board shoes with dance creation, and creates a family of board shoes that is worth savoring every detail inspiration in the integration of tradition and avant-garde, elegance and personality.
To put it simply, Zhang Yixing has another designer title, is there really something he won't do? His and fila's plan is also ambitious, to create the best board shoes for dancing, in the fusion of tradition and fashion, elegance and avant-garde, to create a family of board shoes that deserve to be inspired by every detail.
Looking forward to the day when the first product of the fila mix is on the market, we will witness the moment of Zhang Yixing's dream success.