Reading "The Beer Industry's High-end Decisive Battle - Snowflake Hou Xiaohai: Fearless Heart, Courage to Break the End of the World" has a feeling

The circle of friends often spreads various articles, photos, and copywriting, mostly related to work. Although I was a little tired of brushing, in order not to miss the latest key news, I still had time to go through it.

Today suddenly saw an article signed "Beer Industry High-end Decisive Battle - Snowflake Hou Xiaohai: Fearless Heart, Courage to Break the End of the World", from the title of the article, I thought it was a soft text related to the company's strategy, clicked into it and quickly looked through it, telling the leader's past work process, attaching old photos of different ages. I didn't pay much attention to the main text, so I shared those handsome photos first.

Later, after an hour or two, I planned to read it carefully, clicked in again, and found that this was really a frank biography. The author should have conducted an in-depth interview with Hou Zong, and even wrote out Hou Zong's local ideas at that time and made them public in the media. Mr. Hou has always liked to play with bright cards, including his own career history, and everyone can understand the most real him and his ideas, as if he is far away from this leader, in fact, very close.

There are many life reflections and key moments in the article, which are worth savoring.

My family used to be poor

The text lightly writes a sentence "Save money with his stomach, he knows this well". Behind this reveals his dilemma at that time, "poor family" is not self-inflicted, but in the future, you can rely on your hands to change, for this, there is no need to paint a heavy ink to describe, a simple 10 words, reflecting the 23-year-old him, the strength of the heart.

Although poor, but rich at heart

After graduation, he will receive 1/3 of the salary to support the family, 1/3 of the salary to buy books, the remaining 1/3 into 3 parts, 1 part to save, the rest for life. Meals can be eaten almost and less, but parents must not ignore, learning cannot be stagnated, and savings must not be left behind. Even today's young people, how many people are so planned and so determined? I've heard of a lot of moonlight people, a lot of people who don't give their parents a penny, and a lot of them are addicted to the online world all day long. Later, why some people succeeded and some people did nothing can be seen from the various things at the beginning of their entry into the world.

Go for it

Our first selling brand in the country is called "Brave to the End of the World", these four words are full of romantic colors, the vastness of the world, not only there are many opportunities, but also many dangers, now we often joke that "boys / girls, go out, must protect themselves", the development of the country (transportation, communication, learning, employment) for us to create a broad space, it depends on how we grasp and exert youth. This is the same truth, not only to "brave", but also to "break through".

Whether it is "Brave to the End of the World" or "Brave the End of the World Superx", there is a person who climbs upwards on the bottle. Having the courage to appear at the foot of the mountain is "courage"; to be able to start climbing, in the process may encounter external and internal difficulties and dangers, strong, smart, skilled to overcome all difficulties, the pursuit of the summit, is "breaking".

In the text, it tells the story of picking up bird eggs and robbing villain books when he was a child, "disobedience" and "rebellion", ordinary people will choose to compromise and calm things down when they encounter the threat of powerful forces, but he chose to confront and provoke with the powerful and bully: to snatch the bird eggs back! The villain book shows me, grab it without showing it, not only rob me but also scold your father... These children's things are really funny and exciting, it seems to be a leather child, in fact, suddenly found out, this is not "born fearless"?! We thought that the product slogan was a true portrayal of life.

Take the initiative

In the career of Mr. Hou described in the article, there have been several "initiatives".

When he graduated from university, he took the initiative to enter Beijing Shougang Corporation and won a Beijing hukou;

During shougang's work, he went out to Shenzhen, worked in a garment factory for 4 months, and then returned to Shougang;

Take the initiative to write a cover letter and enter the foreign company "Pepsi";

In 1996, he chased love, took the initiative to give up everything, and went to Sichuan;

In Sichuan, take the initiative to be Party A, starting from the salesman, and start a "hanging" life;

In 2001, he took the initiative to leave PepsiCo and wrote a letter of help to enter China Resources Snowflake, looking for a position to manage the national business;

In 2008, he left Snowflake for 13 months and returned to Snowflake.

Mr. Hou said, "All my positions are my own initiative (for) struggle, the leadership has given the greatest recognition, there is no God to care, there is no personal relationship." “

create

Every time Mr. Hou "runs away", "takes the initiative" and "strives" is to "create" greater value. At different stages of life, he acknowledges his "difference" and faces the "gap", but unlike most ordinary people, he will find a way to "create" to reverse the situation.

Don't be complacent, go again

From what our internal employees know, and the detailed description of the past in this article, we will find that Mr. Hou is good at strategic planning, he thinks about the future, and when the future is coming, there is actually a new future waiting for us. When we have achieved a stage of victory / beautiful performance, do not have to be complacent, after a three-year, there is a new three-year, the second three-year is almost over, I believe that Hou Zong has planned the third three years after the event, that is, after 2025, our new goal.

This is the same as planning your life. What kind of person are you going to be before you turn 25, and what about at 30? What about 35, 40, 50, 60? Life is short, enriched by planning, and enriched by planning.

The original intention has not changed

"Through the years, he is like the boy on the field, looking at the mountain as a mountain, and seeing the water as water." In fact, life, career, shopping malls, battlefields, you can think of them very complicated, you can also think of very simple. If you believe in yourself, grasp the original intention, unswervingly go on, and go with the flow, what a profound foundation and philosophy of life is hidden in it.

Message

I hope that everyone, and I hope that I myself, will further polish our way of thinking and save our missing courage and wavering hearts. Encourage!