China International Fashion Expo 2017 chic (autumn) is ready to open
We are never bound by tradition, nor do we stick to the past.
In the era of change, innovation, rationality, cohesion and pragmatism, Chinese clothing is opening a journey of momentum, ushering in the reverse trend of "stability and improvement, quality and efficiency leading". This year, Chinese clothing has been cohesive, steady and far-reaching; This year, domestic sales and exports have shown a trend of improvement, the development momentum is abundant, mutual prosperity and mutual promotion, which shows that the adjustment, transformation and upgrading of China's garment industry have achieved remarkable results.
But this achievement is also not easy to come by. Chinese garment people uphold the unchanged original intention, and actively adjust and transform pragmatically with down-to-earth actions; With the responsibility of an industrial power and the new sail of green development, win-win sharing, a scientific and technological, fashionable and green Chinese garment industry is being presented in the global textile and garment industry chain in the construction of the "Belt and Road".
A leaf knows the golden autumn. The recovery of the market and the boost of confidence will be concentrated in October at the China International Apparel and Apparel Expo (CHIC), the largest and most influential market in Asia. Discovering excellence and driving innovation, chic Garment Show has been going all out.
On October 11-13, 2017, China International Fashion Expo 2017chic (Autumn) went to the National Exhibition and Convention Center (Shanghai) as scheduled, focusing on "science and technology, fashion, green" and empowering the overall situation of the industry. Chic Clothing Exhibition brings together 16 countries and regions, 783 exhibitors and 815 brands from the United States, France, Italy, Britain, India, Pakistan, Japan, Brazil, Poland, Denmark, Canada, Greece, New Zealand, South Korea, Chinese mainland, Hong Kong, China, etc., with an exhibition area of 53,000 square meters, a total of fashion men's wear, the most beautiful women's wear, children's clothing, global fashion, ingenuity, design power, popular accessories, odm intelligent manufacturing, Supporting resources nine professional category exhibition area and chic-trend brand exhibition, fashion luggage exhibition two exhibitions in the exhibition. During the same period, the exhibition will also hold a number of chic shows, business forums and exhibition area activities, starting from the integration of terminal channels, insight into trend trends, and gathering high-quality resources to meet the various needs of different categories of participants.
Technology Engine: Intelligent integration of industry innovation
Innovation has become a consensus.
In the chic clothing exhibition, a stage where enterprises are competing to debut and booths are difficult to find, intelligent customized production models, intelligent clothing products, and intelligent collaborative innovation platforms emerge in an endless stream, and the ecological picture of intelligent collaborative innovation in the garment industry chain is about to unfold.
In order to crack the challenge brought by the trend of consumer personalization, the fashion men's wear exhibition area gathered a large number of fashionable and diversified men's wear products, the biggest highlight of which was the strong attack of 13 formal wear and custom companies, which deeply demonstrated the scientific and technological fashion of China's large-scale customization of men's wear, and the cutting-edge trend style brought by the Shaoxing Pavilion and emerging casual wear and denim clothing was also admired.
In the children's clothing exhibition area, the quality children's clothing led by Etonkid, Yuanluo and other school uniform garden clothing brands bloomed out of the quality guarantee brought by scientific and technological intelligence, and functional new products such as antibacterial, waterproof, anti-fouling, anti-allergic, and anti-mosquito have also become a major highlight.
In the odm intelligent manufacturing exhibition area, not only the two major manufacturing clusters of Pinghu and Wenzhou continue to lead the domestic all-category garment manufacturing enterprises, bringing professional design and meticulous services; There are also platform exhibitors such as Hengqian and Jizhi Manufacturing to integrate high-quality manufacturing resources, open up data at both ends of supply and demand, and present extreme fast response and flexible supply services.
In the supporting resource exhibition area known as "scientific and technological appearance", Ascendas Technology has brought more cross-border cooperation between intelligent technology and clothing. Many technology companies will closely integrate wearable technology with clothing, integrate the upstream and downstream industrial chains under the trend of "fast reaction", and create marketing highlights that attract a new generation of consumers.
Chic exhibition - fashion luggage exhibition is not only more international brand, attracting one of the three major british luggage brands carlton, the United States calvin kiein and Korean stars popular lovecat brand, but also introduced the self-proclaimed heavy trolley box, music backpack and other intelligent technology products, blooming wearable technology fashion charm.
Fashion Engine: Carrying creative trends with culture
Culture, face up to the inheritance.
At the same time as the rapid development of science and technology and information, culture is becoming a more basic, deeper and more lasting driving force for China's garment industry. chic2017 (Autumn) will show you a fashion platform that combines cultural heritage, creative inspiration and trend leadership.
Chic fashion exhibition of the most beautiful women's clothing exhibition area, "culture" is strong. Designer style, fashion women's wear, light luxury women's wear, business women's wear, new Chinese style, wedding dress, etc. all show the style diversification of women's wear brands, carla lopez, amanda navai, oncite, myriam sos and other emerging brands to multi-brand as the path, presenting international fashion trends, Shenzhen Lixiu Fashion Block, "Made in Chengdu - China Line" Chengdu Pavilion also under the leadership of cultural heritage to bring their own unique fashion women's wear.
In the global fashion exhibition area that has been attracting much attention at the chic fashion exhibition, fashion brands from various countries show different exotic styles. The "Forever Paris Pavilion" brings exquisite women's wear and fashion accessories, the Korean pavilion preview in China will bring hundreds of Korean popular brands, the Italian pavilion has a comprehensive display of men's, women's and children's wear, in addition to the first time to participate in the chic clothing exhibition of Polish women's wear brand Mara gibbucci and The famous Brazilian shoe brand Amazonas, etc., cross-border fashion collaboration and cultural integration will be on the verge of being launched here.
In the design power exhibition area, small and beautiful original designs are flying against the trend, exhibitors continue to reach new heights, original design brands such as non-genetic inheritance and trendy life are competing to expand channels, and more design collection platforms and fashion design agencies bring their brands to show their creative craftsmanship and research and development advantages.
In addition, this year, the ingenuity leather and feather exhibition area will not only continue the ultimate "good quality" of the previous luxury fur and warm down, but also continue to tell the mental journey of ingenuity and style, and more leather fur and high-end down enterprises will also build a gorgeous feast integrating business, brand promotion and processing cooperation here.
In the popular accessories exhibition area, the number of brand exhibitors also showed an increasing trend, jewelry brand ziio, light luxury hat "hasuptam", home furnishing brand "flint", shoe customization "zunke customization" and other accessories brands, full of life sentiment and aesthetic interest.
The style-oriented trend brand professional exhibition chic- trend brand exhibition is also moving towards a more diversified lifestyle, including fashion young women's soup with huge market potential, ballop, which creates a new trend of fitness, travel, yoga sports, and amazonas, the best beach shoe brand in the Brazilian market, which will be exhibited in chic2017 (autumn).
Green Engine: Responsibility-driven is moving forward
Social responsibility, shoulders without regret.
In the development context of Chinese apparel, chic garment exhibition has always carried the responsibility and mission of understanding the development direction of the industry and leading the innovation and change of the industry. In chic2017 (autumn), many brands not only make innovations in diversified design and product differentiation, but also strive to fulfill their mission in the social responsibility shouldered by the industry, speak out with positive energy, and promote the sustainable development of green environmental protection.
It is worth mentioning that the 2017 China Textile and Apparel Industry Sustainable Fashion Week will be held at the same time, and a "sustainable development zone" will be set up in Hall 2. In three days, the "Sustainable Development Zone" will be divided into three dimensions: brand responsibility day, responsibility development day and responsible consumption day, and the attitude and responsibility, action and planning of China's textile and garment industry will be clearly presented here.
In addition, the deeply rooted green environmental protection and social responsibility also entered the other exhibition areas of the chic clothing exhibition. Here are excellent industry leaders, they continue to improve the quality and grade of products, the use of environmentally friendly raw materials, environmental protection technology, strict implementation of environmental protection standards. The value of making a beautiful garment is not only reflected in the innovation of fashion and comfort, but also reflects the heavy social responsibility.
In addition to products, the first China School Uniform Quality and Safety and Standard Application Development Forum and many other activities advocating green environmental protection also presented the spirit of juling at the 2017chic Clothing Exhibition, hoping to guide China's garment industry to green raw materials, green design, green production as the content, to achieve a new system of people-oriented, environmental friendly and fair market.
Service engine: precision business efficiency and growth rate
In recent years, chic garment exhibition has been taking business docking as a key grasp to promote, this year's chic autumn exhibition will comprehensively upgrade the information service system, enhance the value of the exhibition platform. The one-on-one precision business docking that has been well received in previous exhibitions will be upgraded from offline manual pairing to two-way information precision docking at this exhibition to achieve a soaring efficiency.
The information construction of chic2017 (autumn) is presented at "three ends": on the audience side, professional visitors can pass the screening function of the official WeChat subscription account of the chic clothing exhibition before the exhibition, conduct all-round and accurate screening of exhibitor areas, categories, and even product positioning and cooperation methods, and customize their own visiting routes; On the exhibitor side, the organizer will specially develop app software to provide accurate services, and merchants can make business appointments in the pre-registration stage of the visitor before the exhibition, and negotiate and invite with the target professional audience through SMS; On the equipment side, the on-site landing system will be upgraded, and independent printing equipment will be introduced, and the audience's rapid printing of documents will reduce the queuing time by half, effectively improving the on-site exhibition experience.
Over the past 25 years, chic Garment Exhibition has always been a high-quality comprehensive resource platform integrating various functions such as business negotiation, channel expansion, resource integration, international cooperation, market inspection, trend release, cross-border cooperation, and capital docking.
At this moment, together with CHIC, we are in an era of change, competing and challenging the CCP to welcome a new pattern. On the occasion of the upcoming chic2017 (autumn), we also announced in advance that the China International Fashion Expo 2018chic (Spring), which will be held on March 14-16 next year, will refine new voices with young hearts and voice the upgrading and reform of "young state". At that time, the chic clothing exhibition will bloom in line with the new retail format of the market as an opportunity to create a new posture of the business platform, and refresh the participants' participation and viewing experience with more intelligent service means and methods.
October, the autumn of harvest. China International Fashion Expo 2017chic (Autumn) will be in the same place and linkage with China International Textile Fabrics and Accessories Expo, China International Textile Yarn (Autumn winter) Exhibition, ph value China International Knitting (Autumn winter) Expo at the same time, to build and witness the resonance and win-win of the whole industry chain.
Looking forward to walking with you.