Recently, some netizens broke the news that pet product brands - "touchdog (it and other)" use insulting words to classify customers' membership levels, and customers are divided into "bird people" and "ugly women".
According to the picture, the e-commerce platform of the touchdog official website
Netizen "@Spinach Spicy Mouth" said that the reason is that the brand's community operators sent community activities in the circle of friends, which has a link to view their points and levels, "only after reading it does it that its customers are defined in this way."
Red Star Capital Bureau noted that in the screenshots posted by netizens, different customers were divided into "punu", "birdman", "ugly girl", "fengjie" and lv.0.
Graph network
After the matter fermented, some customers went to the brand's Tmall flagship store and live broadcast platform to demand an apology from the brand. According to netizens, one anchor said he would burn paper for them and threatened to know the addresses of customers.
According to Tianyancha App, the trademark "touchdog" belongs to Guangzhou Nuanyang Pet Products Co., Ltd., which was established in August 2005 with a registered capital and paid-up capital of 500,000 yuan.
At present, the company's 100% controlling shareholder, Foshan Yuyuan Ta Ta Pet Products Co., Ltd., has completed a round of pre-a round of financing, and the investors are United Venture Capital, Zongheng Capital, Ten Party Venture Capital and e-Pet Mall.
On the evening of November 4, Red Star Capital Contacted the staff of touchdog on the Tmall platform and its flagship store. The staff member said that it was the problem of the staff on the community operation side that had been suspended from work. "I'm sorry, I'm really sorry."
On the same day, the certified @touchdog issued an apology statement on Weibo, saying that it has more than 600 WeChat communities, all of which use 3 fans (non-company insiders) as administrators to assist in management. Among them, the administrator of group 90 had previously modified the name of the level to activate the atmosphere, but due to management negligence, the company did not check and find problems with the name of the level. The statement acknowledged that "the official community operators did not solve the problem in the face of customer questioning, which in turn intensified the contradictions."
Screenshot from Weibo
On November 5, the staff of the flagship store sent an announcement and an expulsion notice to Red Star Capital.
The announcement said that the Tmall store and the fan base belong to two management systems, and it was not clear what was going on about the relevant events before, and the level name of the store has never changed, and the official name has been used, which are ordinary members - senior members - vip members - supreme members.
The dismissal notice said, "Regarding the other community incident and the disputes that arose between its other Tmall live broadcasts, the company immediately terminated the labor contract relationship without financial compensation to the community operation commissioner and anchor of the parties to the incident." ”
Image courtesy of respondents
"The administrators of Group 90 are employees." The staff told Red Star Capital that the membership levels of the community are now Stubborn Bronze, Order Silver, Glory Gold, Noble Platinum, Eternal Diamond, Brilliant Star and Strongest King.
Column Editor-in-Chief: Qin Hong Text Editor: Cheng Pei Title Image Source: Figure Worm Image Editor: Xu Jiamin
Source: Author: Red Star News