Recently, the drug "Tianma Chasing Wind Cream" produced by Heilongjiang Quanji Pharmaceutical Co., Ltd. (hereinafter referred to as "Quanji Pharmaceutical") was listed as a false publicity advertisement by the website of the State Food and Drug Administration. According to the media, the whole chicken pharmaceutical product "Tianma Chasing Wind Cream" has been repeatedly notified by the drug regulatory authorities, and even the implementation of administrative measures to suspend sales can be described as repeatedly taught.
According to the data of kangtan network health industry research institute, the state administration for industry and commerce, the central propaganda department, the state food and drug administration and other regulatory departments have repeatedly carried out joint special actions for false and illegal pharmaceutical advertising. However, after the campaign-style rectification, there are always enterprises that will take the risk to continue to publicize illegally.
Previously, the senior executives of other listed companies said in interviews that the advertising and marketing model was built as the core competitiveness of enterprises. Some listed pharmaceutical companies disclosed in their financial reports that advertising spending accounted for the largest amount of cost expenditure, and even reached a surprising point where advertising expenditure and profit were flat.
It is reported that Quanji Pharmaceutical co., Ltd., formerly known as Heilongjiang Yi'an Plaster Factory, has 10 quasi-brand plasters. Quan chicken pharmaceutical industry has a whole chicken pulling poison cream, chasing the wind and blood ointment, muscle and bone pain relief ointment, with gui purple gold ointment and other varieties. However, the most well-known is tianma wind cream, which is also the most prominent variety suspected of false propaganda violations.
Industry insiders said that Tianma wind chasing cream is mostly used for waist and leg pain and numbness caused by wind chills and wet paralysis. Other varieties of the whole chicken pharmaceutical industry, such as guigui purple gold paste, are not known because of the small number of manufacturers. If the whole chicken pharmaceutical industry goes all out to develop varieties with fewer manufacturers and good symptomatic efficacy, there will be a chance to turn over. It is better than being reported for criticism repeatedly.
In the future, quanji pharmaceutical drugs to make well-known brands, there is still a long way to go. How to practice the business philosophy of "honesty and conscience" is the top priority of Quanji Pharmaceutical to cure advertising dependence.
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