Wu Yutai recorded Douyin to tell the "big flower tea strategy", and the "double festival" hot selling season was launched
Beijing News (reporter Wang Ziyang) On September 17, Wu Yutai launched 6 new product teas at the "Yutai Quality Flower Tea Story" 2018 new product launch conference, including "Hui Su Huang Ji" series of flower tea, Gonghao jasmine tea, Royal Jasmine Tea, Jasmine Black Tea, Pearl Orchid Tea, Wu Yutai Four Seasons Tea, etc.
At the press conference, Wu Yutai specially recorded a piece of vibrato for 6 new products, summarizing their respective categories and characteristics, in order to tell Wu Yutai's "big flower tea strategy". It is understood that there are two kinds of star new flower teas that have been sold in Wuyutai stores, of which the price of Gonghao jasmine tea is 200 yuan and the specification is 100 grams; the "Hui Su Zhen Ji" with flower tea background has two levels of Hui Jin Bud and Hui Ming, with prices of 1200 yuan / jin and 700 yuan / jin respectively.
Zhao Shuxin, chairman of Beijing Wuyutai Tea Industry Co., Ltd., introduced, "These flower teas show the original intention of Wu Yutai's 'flower tea' strategy of inclusiveness and the subtlety of the production process through different production processes, different grades of quality, different historical stories, and different market positioning. ”
On the occasion of the Mid-Autumn Festival and National Day, Wu Yutai launched online and offline joint promotions, points exchange, playing mobile games to win prizes, as well as seconds, member red envelopes and other forms of diverse and interactive activities. For example, from September 1, Wu Yutai WeChat Mall launched an online gift card service, customers can choose the form of holiday greeting cards to give to friends and family, before September 21, members can purchase 2 pieces of 10% off, etc.