The 4-day China (Jinan) 14th International Tea Industry Expo and the 8th Tea Culture Festival ended successfully in Jinan, Shandong Province on August 3. At the tea expo, the city carefully organized 10 large-scale tea enterprises such as Huangshan Mist and Cloud to participate in the exhibition and brand promotion. Shexian Zhulanhua Tea, Huangshan Maofeng, Shexian Dishuixiang, Shexian Dafang Tea, Huangshan White Tea, Huangshan Gongju and other 6 main products once became the "Fragrant Feast" at the Tea Expo, with on-site retail and online store sales of more than 1.5 million yuan, more than 120 intended orders, and an intended sales amount of more than 30 million yuan. Among them, Shexian ZhulanHua Tea has reached 36 intended customers, and the on-site turnover has reached more than 100,000 yuan.
Jinan is the largest tea distribution center north of the Yangtze River, and the most important transit hub for the "south tea and north sales" of China's tea industry. Since ancient times, the Huizhou tea leaves of "Southeast Zoulu" have met with the spring water of the Qilu land, wafting through the rich tea fragrance of the city. Especially pearl orchid tea, to Huizhou baked green, Huangshan Maofeng, Shexian Dafang tea, Shexian dishuixiang and other tea leaves as tea blanks, fresh pearl orchids for spices of fragrant tea, both the elegant aroma of pearl orchid flowers, floral fragrance lasting storage, but also with Huangshan tea pure tea taste, taste is easy to be accepted by the public, Jinan people have long had the habit of drinking pearl orchid tea, whether in the city or rural areas are very popular.
As early as 1896, Jinan's famous "Quanxiang Tea Estate" was "set up" (set up an office) in Shexian County, ancient Huizhou, specializing in processing or purchasing pearl orchid tea. In 2017, Huangshan Wuyunjian Ecological Agriculture Development Co., Ltd. established the Shandong Office of ZhulanHua Tea in Jinan, holding a series of activities such as "Entering the Community, Ten Thousand People Tasting Zhulanhua Tea". At this tea expo, once the pearl orchid was unveiled, it attracted much attention, attracting many consumers to taste and buy, and enjoy the double feast of sight and taste.
Zhu orchid tea is a famous tea in Huizhou, which has a history of more than 300 years. According to the "Chronicle of Shexian County", "Qing Daoguang, Lincun Xiao clan in Min as an official, after returning to Li, began to plant pearl orchids, first for ornamentation, and then with flowers". In 1979, the pearl orchid tea selected by Shexian Tea Factory won the first place in the National Flower Tea Competition of the Ministry of Commerce. In recent years, Huangshan Wuyunjian Ecological Agriculture Development Co., Ltd. has taken the lead in creating a pearl orchid greenhouse base by using modern agricultural technology, establishing the business philosophy of "good tea and famous flowers", and filling the gap in the domestic high-end flower tea market.
Some of the pictures in this article are provided by Mr. Pan Lisheng and others