Heavy policy re-blessed Strong wind activates new consumption "a pool of spring water"

Source: Economic Reference Newspaper

Promote the development of new consumption to meet the heavy support policies. The General Office of the State Council issued the "Opinions on Accelerating the Development of New Consumption with New Formats and New Models" (hereinafter referred to as the "Opinions") on the 21st, deploying 18 measures from five aspects, proposing that after three to five years of efforts, the institutional mechanisms and policy systems to promote the development of new consumption will be more perfect, and by 2025, a number of new consumption demonstration cities and leading enterprises will be cultivated, and the proportion of online retail sales of physical goods in the total retail sales of social consumer goods will increase significantly, and "Internet + services" will be cultivated. And other new consumption formats and models have been popularized and tended to mature.

The "Opinions" are deployed from the aspects of promoting the organic integration of online and offline consumption, accelerating the capacity building of new consumption infrastructure and service guarantees, optimizing the environment for the development of new consumption, and increasing the support of new consumption policies, and clarifying the division of responsibilities and labor of the National Development and Reform Commission, the Ministry of Commerce, the Ministry of Industry and Information Technology, the Ministry of Finance and other departments. The "Opinions" proposes to establish and improve the "Internet + service" and e-commerce public service platform, and accelerate the online docking of social services and the deep integration of online and offline. Further increase the construction of new infrastructure such as 5G networks, data centers, industrial Internet, and Internet of Things.

In addition, the "Opinions" strengthen financial support, requiring finance at all levels to support the development of new consumption through existing capital channels and in accordance with market-oriented methods, and promote the construction of relevant comprehensive services and supporting infrastructure. Study further optimize tax collection and management measures for enterprises in the new consumption field, and better play the effect of tax reduction and fee reduction policies.

The analysis pointed out that since the beginning of this year, although consumption has been greatly affected by the new crown pneumonia epidemic and has become a weak link in economic recovery, new consumption has developed rapidly against the trend during the epidemic and has also become the focus of policy support.

The executive meeting of the State Council held on September 9 determined measures to support the accelerated development of new formats and models to promote new consumption and promote economic recovery.

Subsequently, the National Development and Reform Commission held a video conference on September 15, proposing to take advantage of the trend to cultivate and expand the new formats and models emerging in the fight against the epidemic, and vigorously stimulate the development vitality of emerging fields. On September 16, Meng Wei, spokesperson of the National Development and Reform Commission, said that around further tapping the potential of new consumption, the next step will be to make efforts from the two aspects of "expanding capacity and improving quality" and "optimizing the environment", further innovating the contactless consumption model, promoting online open courses, Internet diagnosis and treatment services, promoting the integration of online and offline fitness, tourism, etc., and supporting the development of online business in real business; at the same time, constantly improving the "hard environment" and "soft environment" to promote new consumption, including improving the 5G network, New consumption infrastructure such as the Internet of Things, formulate and improve policies such as taxation, finance, social security, and employment that promote new formats and new models to drive new consumption.

The previously held video conference of responsible comrades of the national department in charge of industry and information technology proposed to focus on expanding effective demand. The meeting made it clear that we should accelerate the development of new consumption formats and promote the deep integration of the Internet and various consumption formats. The Ministry of Commerce recently launched the "National Consumption Promotion Month" activity, in which encouraging new formats and models of consumption has become an important content.

Zhu Keli, executive director of the National Research Institute of New Economy, told the Economic Reference Daily that under the impetus of the epidemic, the new consumption represented by online services such as distance education and telemedicine, as well as online shopping, live streaming with goods, social retail, etc., has risen against the trend, releasing huge potential, and the new models and new services brought about by the new formats and new scenes spawned by online and offline integration innovation, supply chain integration and channel marketing innovation have become a new driving force to promote consumption upgrading and high-quality economic development. Enterprise transformation and development has a broader prospect and a larger market space.

Local governments are also actively deploying, and accelerating the construction of new consumption infrastructure has become an important point of strength. For example, the "Three-year Action Plan for Cultivating and Developing New Consumption in Sichuan Province (2020-2022)" issued on August 4 proposes to accelerate the construction of new information infrastructure focusing on 5G networks, data centers, artificial intelligence, etc., and increase the supply of new information products. Shenzhen also proposed to promote the development of new technologies, new formats, new models and new consumption with new infrastructure construction, so as to build a foundation for the digital transformation of Shenzhen's industry.

Zhu Keli said that the construction of a new generation of information infrastructure is a driver to promote scientific and technological and consumer innovation, and the "new infrastructure" represented by information infrastructure such as 5G networks and the Internet of Things itself corresponds to the new information consumption market. At the same time, the new consumption to a new generation of information infrastructure and green intelligent products as an important basis, 5G, data center and other information infrastructure effectively aggregated Internet technology, data, algorithms, computing power and other new elements, not only for the development of new consumption to provide technical support and platform foundation, but also for the development of consumer innovation space and enhance the new consumer experience to bring more possibilities, so that the new consumption expansion and quality improvement more relied on and guaranteed.

Guan Lixin, deputy director of the Institute of Circulation and Consumption of the Research Institute of the Ministry of Commerce, pointed out in an interview with the Economic Reference Daily that the development of new consumption can not only meet diversified and personalized consumer demand from the demand side, and drive economic growth by driving final consumption, but also from the supply side, and better play the role of market allocation of resources through network digital technology, so as to achieve supply and demand matching, benign interaction between consumption and investment, and release domestic demand potential.

"New consumption not only includes consumption objects and consumption methods based on new formats and new models, but also new consumption environments and consumption policies that adapt to the changes in the development of the digital economy." Guan Lixin believes that around further promoting the development of new consumption, on the one hand, it is necessary to encourage market players to accelerate innovation, eliminate the constraints facing the development of new formats and new models, enhance the economic recovery growth momentum, and better release domestic demand; on the other hand, it is necessary to improve the policies and governance rules that adapt to the development of new consumption, deepen inclusive and prudent supervision, and improve mechanisms such as user rights and interests protection, product traceability, and algorithm review, so as to create a consumer environment with peace of mind and integrity.

Zhu Keli suggested that the next step should be to take new consumption and new infrastructure as the two wings, to promote industrial integration and innovation and digital transformation as the starting point, to build a new economic ecosystem with new infrastructure as the operating foundation, new production factors as the internal source, new market players as the living force, new cooperation methods as the organizational form, and the new governance system as the long-term support, so as to maintain the stability of China's economy and open up a new development pattern.