On October 31, the eve of the 11.01 opening red war, Haier home appliances opened the industry variety show live broadcast party for the first time, and joined hands with Jingdong to bring a unique 11.11 opening red carnival night live broadcast feast for consumers! The party invited four Internet celebrity anchors to appear together, and the opening stage was triggered by a phantom dance of light and the hottest "wolf disco" at the moment. Later, Haier experts and Internet celebrity anchors were invited to jointly unveil the mystery of Haier's "smart home" full of innovative black technology. At the same time, Haier family portrait collective appearance, refrigerators, washing machines, water heaters, air conditioners, small excellent speakers, TVs, freezers, kitchen appliances, mother and baby series, hanging ironers, vacuum cleaners, intelligent toilet covers and other full line of products are all on the battlefield, gathering Haier and its Casarte, commander brand three major brands of ten categories.
According to incomplete statistics, this "Intelligent Manufacturing Carnival all in Haier" live broadcast party, Haier in the Jingdong single platform has received 630,000 fans of ultra-high viewing data and 1.5 million likes, in a live broadcast platform outside the station synchronously received 500,000 views, but also Haier brand to attract countless fans. Exploring the reasons for the success of this opening carnival, we found that there are three "new".
First, new technologies. As the protagonist of this live broadcast event, Haier products have won the attention of the public with high-tech achievements. For the exclusive freshness and exclusive love of the favorite family, there is a Casarte free embedded refrigerator; properly hold the luxurious material laundry washing, there is a Casarte air washing washing machine; refuse to bathe in the hidden danger of electricity leakage, there is Haier patented anti-electric wall technology electric water heater; to create fresh air, there is Haier self-cleaning air conditioning; voice control of the whole house home appliances, there are Haier Xiaoyou smart speakers, etc., cool black technology one by one debut, live broadcast to meet the user and experience as the core. Directly attacking the pain points of home appliance users, Haier has effectively met the needs of users with science and technology, and has always maintained the leading strength of scientific and technological innovation in the home appliance industry. These innovative technologies that impress consumers were perfectly presented in the live broadcast, and won many netizens to call Haier on the spot.
Second, the new interpretation. The live broadcast is highly interesting, and the interactive form of variety shows makes the complex and esoteric black technology terminology vivid and intimate. At the scene, there are Internet celebrity anchors "testing electricity by body" to show the safety performance of electric water heaters, which is thrilling. There are also "mink silkworm" washing experiments with mink hair and silk scarf, and the washing effect makes netizens excited. There are also real-time and netizens with the microscope to view vegetable cell slices, strength to witness the cell-level preservation ability of Casarte refrigerator. As well as the dialogue Haier intelligent small you speaker to achieve pizza baking, feed the Internet red anchor, causing the mobile phone former netizens to "hungry" a piece. These forms are refreshing, completely different from the previous pure product live broadcast, which is more like a real-time interactive party between the Haier family and netizens before 11.11. In a warm atmosphere, Haier showed netizens through this live broadcast that the "smart" family is no longer a fantasy, and the tangible improvement of Haier's innovative technology to the quality of daily life is impressive.