If you look at the number of nominations for the Annie Awards, Netflix has 37 nominations and Disney has 28 nominations, which already indicates the recognition of Netflix for the highest award for American animation.
Author: dkphhh
Last week, the Annie Award nominations were announced, and this week, the Golden Globe nominations were announced, and thanks to this year's strong film lineup, Disney received a number of nominations at both awards. Coupled with Disney+'s opening, Disney's stock has risen to an all-time high.
This year is a year of Disney's soaring, and Netflix seems to have fallen a lot, first because the number of new users in the second quarter was less than expected, the stock price plummeted, and then because of the entry of streaming platforms such as Disney+, the stock price fell by a quarter from the highest point.
But did Netflix really lose power? In the short term, it doesn't.
Judging from the ranking of streaming film and television programs released by Parrot Anlytics for nearly a month, although Disney's "Mandalorian" has been performing strongly, Disney is only this one drama on the list, and Netflix has 4 or 5 dramas on the list every week.
The streaming solo drama list on the right, "Stranger Things", "The Crown", "Lucifer", "Dragon Prince" are all Netflix
Disney is indeed Netflix's most difficult problem at present, but its current influence on Netflix is limited to the animation field, Disney has a high-quality animation content library, and Netflix's reserves in animation are somewhat uneven, lack of quality, and there is no influential big IP.
On the other hand, after Disney decided to build its own streaming media, it stopped licensing to Netflix, and now Disney movies such as Zootopia and Ocean's Edge cannot be watched on Netflix. This undoubtedly exacerbates Netflix's dilemma in terms of animation.
But Netflix didn't sit still. "Love, Death, Robots" and the just-aired "Klaus: The Secret of Christmas" two animations labeled "Netflix original" have reacquainted us with Netflix. One of the two animations was launched at the beginning of the year, and the other was launched at the end of the year, connecting Netflix's 2019.
Netflix's theme for 2019 is animation. This is the last shortcoming of the streaming giant, and it is also the biggest concern about Netflix after disney+ is launched.
Last year, Netflix set up an animation division, opened an animation studio in Hollywood, and poached people from Disney. By this year, the large-scale investment began to have initial results.
Not only are "Love, Death, Robots" and "Klaus: The Secret of Christmas" these early plot hits, Netflix now has influential animated dramas like "Dragon Prince". In the above-mentioned list of streaming media film and television programs, "Dragon Prince" is the only streaming media solo animation drama on the list in the last month.
The Dragon Prince
If we look at the number of nominations for the Annie Awards, Netflix has 37 nominations and Disney has 28 nominations. This has already shown the recognition of Netflix, the highest award for American animation.
Looking at the nominated works, Disney's annual hit "Frozen 2" received 8 nominations, which led the way with the stop-motion animation "Lost Link". Next up is Netflix's Klaus: The Secret of Christmas, with 7 nominations. Toy Story 4 (Disney), How to Train Your Dragon 3 (DreamWorks) and I Lost My Body (Netflix) with 6 nominations.
In addition to the indie animation "i lost my body", several of the films mentioned above are also popular candidates for this year's best animated film.
《i lost my body》
Notably, Disney's nominations this year have been significantly reduced from last year's 42. Because last year's Disney animated films "The Incredibles 2" and "Invincible Destruction King 2" won 11 and 10 nominations respectively, but this year Disney's dominance is much less than before, allowing Netflix to complete the number of nominations. You should know that Netflix only got 14 nominations last year, won 6 awards, and all of them are animated drama awards.
This year, popular animated series such as "Love, Death, Robots" and "Bojack the HorseMan" have made Netflix win a lot of nominations, but the real breakthrough is the two animated films mentioned above, which are areas that Netflix has never been involved in before.
Since its launch on November 8, Klaus: The Secret of Christmas has received a lot of media praise. Rotten Tomatoes freshness score of 92%, IMDB 8.3, these high scores give 2D to 3D picture, some give him unconventional character settings and plot. It's true that there are so many different things in this animation, and it's like last year's Spider-Man: Parallel Universes, breaking the clichés of Hollywood animation and giving people a refreshing feeling.
Another film, I Lost My Body, while not nominated for Best Animated Film, was shortlisted for Best Independent Animated Film, an award for small-budget art films.
If "Klaus: The Secret of Christmas" represents Netflix's strategy of "spending money, inviting big bulls, and combining audience preferences to create blockbusters", then "i lost my body" represents the strategy of "overseas film hunting". The French animation was bought by Netflix after its premiere in Cannes in May and launched on Netflix on November 15.
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For a while, Netflix's pursuit of animation was large and complete in numbers. We have compiled all the original animations that Netflix has launched, from which we can find that except for a few fine products, most of the animation production level is not high, and there is a lack of IP blessing.
After setting up a dedicated animation department, we can see a significant improvement in the quality of the animations signed by Netflix this year.
Netflix has signed about 35 new works in the past year, and although most of them are still children's works, we can see that the proportion of young people and adults is increasing.
In terms of production, many works have been joined by industry veterans this time, such as "ghee happy" producer Sanjay Patel, who has been nominated for an Oscar and has worked at Pixar.
《ghee happy》
The production companies we work with Netflix are also starting to see the big studios we are familiar with, such as Nickelodeon Studios, Legendary Pictures, and DreamWorks, which has worked with Netflix for a long time.
The children's song company smartstudy we mentioned not long ago has also partnered with Netflix to launch a baby shark animated short, and this agreement was announced in January this year, just when baby sharks started to catch fire.
Netflix is now increasingly inclined to establish stable collaborations with animation production companies or independent producers, often signing multiple titles or reaching long-term agreements at once. On November 13, Netflix reached a "multi-year" cooperation agreement with Nickelodeon, which should not be short from the number of works they have signed in the past year.
The agreement signed with Nickelodeon mentions that some of the future works of cooperation between the two parties will be based on Nickelodeon's animation IP, including Teenage Mutant Ninja Turtles, SpongeBob SquarePants, etc. In the past, Netflix has also produced a lot of animation with the IP of DreamWorks, such as the animation series of "How to Train Your Dragon".
Netflix's biggest change this year is the start of a large number of IP adaptations. Seventeen of these 35 animations are IP adaptations, with a proportion of nearly half.
However, it is still the same as in the past, Netflix is used for other people's IP. Ghost in the Shell, Transformers, Heeman, Teenage Mutant Ninja Turtles, Pacific Rim, Teacup Head, are all other people's IPs. In addition to the IP of the big factory, most of the remaining IP adaptations come from novels, comics, and picture books.
Netflix is not uninterested in making IP, Stranger Things is a very successful IP, there are derivatives on sale, and games have been developed. But Netflix's obsession with IP is not as strong as Disney's.
"We think the risk of being bound by a (IP) universe is sometimes like a lump of ice that will melt over time. You have to keep recreating, which is certainly good. But we prefer the ability to innovate across platforms and universes rather than being constrained by a universe," said Ted Sarandos, Netflix's chief content officer.
The company Netflix chooses IP to work with is not a first-line, but has a certain scale and popularity, but its influence cannot reach giants like Disney and Warner. The IP side has obtained Netflix traffic, which can reach more viewers, and Netflix can also give IP fans a reason to subscribe after having these contents, and with the help of the IP side, the quality of the animation is also guaranteed.
It is worth noting that many of the companies that have worked with Netflix in the recent year are toy companies, Mattel's "Giant of the Universe Seaman", Hasbro's "Magic" and "Transformers: Cybertron War", which are all animation adaptations of toy IP.
We published in "IP Derivatives into the Future of the Toy Industry? The performance of large manufacturers such as Hasbro Mattel relies on it has mentioned that IP and content are becoming a major driving force for toy sales, and toys with IP are the next growth point. The original toy IP of the toy company needs content to support, and the content needs channels to distribute. For toy companies, it is perfect to be able to climb the Netflix partnership.
Here are a few of the highlights:
1. Ghost in the Shell: SAC _2045
Broadcast in 2020. 3D animation. Episode 12× Season 2, Kenji Kamiyama (supervisor of the TV version of the Shell Animation) and Nobushi Aramaki (superintendent of "Apple Nuclear War" and "Eva: Top Secret Impact" original painting + setting) are each responsible for one season. Production i.g is the production company behind the previous Ghost in the Shell animation.
2. Jurassic World: Cretaceous Camp
Aired in 2020, based on Universal's Jurassic World film series, Spielberg served as executive producer. The plot is similar to the movie, where six young people are selected to enter Jurassic World (nublar Island), but the dinosaurs on the island get out of control, the expedition team is trapped, and then it tells the story of how the expedition team broke through the siege and escaped to the day.
3. Magic animation
Based on Hasbro's card game Magic. The Russo brothers, directors of Avengers 4, serve as executive producers, and Henry Gilroy (Star Wars: The Clone Wars) and Jose Molina (Agent Carter) serve as writers. The plot of the animation revolves around "The Planewalker".
4. "Teacup Head" animation
Teacuphead itself is an indie game developed by Studio Mdhr, with a style that mimics the American animation of the last century. This adaptation is still based on the story of the game itself, while maintaining the same style as the game. Produced by Netflix Animation Studios, Dave Wasson (Mickey Mouse) and Cosmo Segurson (Rocco's Modern Life) serve as executive producers.
3. Animation of "Heman the Giant of the Universe"
The giant of the universe, Seaman, was originally a toy produced by Mattel and was animated in 1983. This time Netflix creates a new story based on the original animation. Produced by Mattel Television, Mattel Tv Vice President Rob David serves as executive producer.
5. "Bone" animation
Originally a beautiful comic, Bone was born in the last century and is the best-selling comic rated by The New York Times, selling 8 million copies in nearly 30 years. Netflix bought the license this time, and has not announced the specific production plan for the time being.