On the morning of September 4, 2020, sponsored by Zibo Municipal Bureau of Industry and Information Technology, Qilu Industrial Design Alliance, Zibo Economic Development Zone Industrial Development Promotion Bureau, and Unified Science and Technology undertook the "Quality, Brand, Transformation" - Industrial Design into Zibo Economic Development Zone Activities in Unified Science and Technology.
Peng Xuehua, member of the party group and deputy director of the Zibo Municipal Bureau of Industry and Information Technology; Gong Fangsheng, member of the Working Committee of Zibo Economic Development Zone; Zhang Yongjian, director of the Industrial Bureau of Zibo Economic Development Zone; Zhang Yingming, vice chairman and secretary general of Qilu Industrial Design Alliance, attended the event.
The event was presided over by Lou Ke, Deputy Secretary-General of Qilu Industrial Design Alliance and Director of the Department of Industrial Design of Shandong University of Technology.
Chen Shiwei, general manager of Unified Technology, led everyone to visit the newly upgraded intelligent production line and new exhibition hall.
Gong Fangsheng, a member of the Working Committee of Zibo Economic Development Zone, delivered a speech in which he said that industrial design is a strategic problem-solving process that drives innovation and achieves business success, and that a better quality of life can be created through innovative products, systems, services and experiences. For the extraordinary year of 2020, the strategic southward shift of the Economic Development Zone, the Working Committee of the Economic Development Zone has felt the entrepreneurial passion of the entrepreneurs and the feelings and responsibilities of actively fulfilling their social responsibilities, and the urgent desire of the entrepreneurs to improve quality, shape the brand, transform and upgrade. The Municipal Bureau of Industry and Information Technology and the Qilu Industrial Design Alliance organized industrial design to enter the Zibo Economic Development Zone and enter the ceramic industry, aiming to exert the driving force of industrial design in increasing added value, improving production efficiency and shaping corporate culture, and providing assistance for the high-quality development of the ceramic industry in the Economic Development Zone.
Subsequently, Zhang Yingming, deputy director and secretary general of Qilu Industrial Design Alliance, delivered a speech. He believes that at present, in the process of economic development from factor-driven to innovation-driven, the model and path of design services have shifted from modeling design to comprehensive service and experience design; From individual-oriented design to group design, from product-oriented design to industrial design. Design has become more than just the design of products and industries, but has risen to become a national strategy. Industrial design is a necessary means to increase variety, improve quality and create a brand. Vigorously developing industrial design is more in line with the needs of high-quality development and the transformation and upgrading of Zibo City. Zibo Economic Development Zone, with a strong manufacturing foundation and integrated development with industrial design, has broad prospects and great potential.
Chen Shiwei, general manager of Unified Technology, said that design leads innovation, innovation drives development, there is no excellent design, talking about brand, development, transformation, and competition are empty words. A truly living enterprise can be exchanged for a lasting reputation precisely because of continuous innovation as the basic guarantee. Only by creating first-class products can we create first-class quality, can we have a first-class market, can we have a first-class reputation, and can we stand in an invincible position. Enterprises are developing, and brands are the soul. In the future, the company will continue to deepen its brand strategy.
Zhang Jingfeng, director of Haier Kaos Building Materials Industry, shared the Kaos brand building, taking the KAOS brand as an example, to show everyone the process and importance of brand building, as well as the impact of KAOS on the development of small and medium-sized enterprises today.
Bao Guijin, custom industry manager of Haier Kaos, told everyone that as a custom design innovation brand, Kaos has provided platform assistance to small and medium-sized enterprises in the process of self-development in recent years, empowering enterprise development and promoting the intelligent transformation and upgrading of enterprises.
Professor Ren Yunpeng, professor of the School of Fine Arts of Shandong University of Technology, showed the beauty of sharing the art and shaping of ceramics from different academic perspectives, taught everyone the design formula of ceramics, and brought visual enjoyment to everyone.
Zhang Yongchen, deputy general manager of the Strategic Development Center of Lanfan Medical Co., Ltd., interpreted the relevant thinking of corporate strategy from the case of large companies in the ceramic industry and shared the relevant knowledge of corporate development strategy.
The combination of ceramic enterprises and engineering design and cultural media companies is the result of the development of the times and the needs of the development of the times, and the empowerment of professional industrial design is bound to promote the development of the ceramic exhibition industry.
Unified Technology signed a contract with Shandong Shangchen Engineering Design Co., Ltd., Shandong Guorun Ceramics Co., Ltd. and Shandong QiaoXianshe Culture Media Co., Ltd.
Gu Yikang, manager of the unified science and technology design department, told the product upgrading and industrial development brought about by industrial design from the actual case.
Finally, Peng Xuehua, member of the party group and deputy director of the Zibo Municipal Bureau of Industry and Information Technology, delivered a speech and affirmed the achievements of the intelligent transformation of the unified scientific and technological production line. Encourage ceramic enterprises to actively use the latest industrial design to innovate and try, empower enterprise development, and create a brand enterprise in Zibo Economic Development Zone.
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