Leading news reporter Wang Xiaochen
A few days ago, in a competition sponsored by the China Police Network, the "Persuasion to Stop Drunk Driving" public welfare short video produced by the Hegang Public Security Bureau stood out from 23,000 works and won the first prize. Hegang Public Security's Kuaishou account "Border City Police" has also become the most innovative account of the national public security system in 2019.
Since August last year, the "Border City Police" has produced 12 videos of the french short drama series, and the writers, directors and actors are mostly public security officers in Hegang. They made a video of the small stories they encountered at work, "sucking powder" more than 2.7 million, and even because of their fame, an 86-year-old man watched the video and left a message to the "Border City Police", and the Hegang police helped him find his sister who had been missing for 26 years...
Tough start
A small video of less than a minute
It took two days to shoot
The person currently in charge of the screenwriting, filming, editing and post-production of the "Border City Police" is named Sun Chao, born in 1988, who previously joined the army and worked in the Hegang public security department in 2018. Sun Chao said that in June last year, the provincial public security department organized a new media training class, because he usually prefers short videos, and the leaders sent him to participate. During the training, Sun Chao found that the national public security new media government affairs platform has become a popular trend, and the publicity effect is very good.
After returning, Sun Chao suggested that the local public security bureau open its own new media platform, publicize the work in a form that everyone likes to hear, integrate it into the lives of the people, and the leaders are very supportive, and also take the name of "Border City Police".
Sun Chao positioned the "Border City Police Vision" as an original popular french short drama, and due to his lack of relevant experience and his own non-professional, he was initially quite worried. The shooting equipment is only a camera and a computer, and the screenwriting, shooting, editing and post-production are done by him alone, and the performance is participated in by his friends and colleagues, all of whom volunteer to help. Because of the lack of group performances, Sun Chao sometimes makes cameo appearances in "Passers-by A".
Sun Chao recalled that the first small video he shot was on the theme of sweeping away the evil forces, and the five people took advantage of the weekend to shoot for two days, and after the editing was completed, the video was less than a minute left. He uploaded the video with a nervous mood, and found that the effect was not bad, so he had the confidence to shoot it.
There is a video of "Laughing Fruit" that won the first prize in the country
"I thought I was going to 'make up the numbers'"
Most of the filming content of the "Border City Police" was discussed by everyone together. They look for inspiration from work and life, and then invite the police to participate in or guide the case, and enrich the script on the spot.
The reporter saw that this series of short dramas on popularizing the law has talked about "routine loans", some talk about traffic safety, and some remind the masses to safeguard their rights and prevent fraud... Among them, the work that won the first prize in the country is the 6th episode of the series, the theme is to dissuade drunk driving, and the formation of the script is also based on everyone's conversation.
To make everyone look relaxed, there is a "laughing fruit", you have to give full play to the comedy talent of the northeast people, so there are drunk drivers "wine is roses, why not drunk; wine is peony, toast to dry" "revoke the driver's license, no problem, no photo at all, the second section is hung up three times"... Such a ridiculous line. In the latest issue, the filming of high-profile videos and special effects and sound effects of the movie "Infernal Affairs" has become more and more professional. "I learned and did it, and now that I think about it, it's also a process of improving myself." Sun Chao sighed.
Although each episode is only a minute or two long, people always want to do their best and show more content in a limited amount of time. In order not to affect the normal work, they usually get up at four or five o'clock in the morning, shoot until half past eight, and sometimes make up for the film after work until nearly ten o'clock at night, Sun Chao often has to stay up until the middle of the night to make, and then posted to the video platform. Because of the increasing number of netizens who pay attention, some people have given suggestions that local characteristics should be integrated while publicizing the popularization of the law, so there are pictures with regional characteristics such as "Pear Blossom Valley", "Forward Village" and "Snowy Sky" in the short drama.
Sun Chao said that he was surprised that the initial judging team contacted him and said that the works were shortlisted. After watching the award setting, I think I can also win a small prize. When it came to the Ministry of Public Security's award rehearsal, after the various small awards were announced, there were no names for them, and Sun Chao was a little disappointed. When the second prize was awarded, Sun Chao was invited to the stage, and he thought that he might be asked to make up a number of people, but he did not expect to win the first prize in the end! The judges praised the fullness of their works, exaggerated and interesting performances, and appreciated them elegantly. At the award ceremony site, peers across the country also laughed: "Although I have not been to Hegang, but through the short video, we know where Hegang has a good scenery, which hotel is good, and there is no need for a tour guide in the future, and this short video of popularizing the law integrates the police content into the local customs and customs, and it has been filmed into a city propaganda film, and Hegang has made a lot of money!" ”
The 86-year-old man in Mudanjiang left a message looking for someone
Her sister, who had been missing for 26 years, was found in Hegang
In July last year, an 86-year-old grandfather saw a video of the "Border City Police" on Kuaishou, and the uncle told him that the video was released by the official account of the Hegang City Public Security Bureau, and the old man was very excited.
It turned out that the old man lived in the countryside of Mudanjiang and lost contact with his sister, who had been keeping the letter from his sister 26 years ago, and the address was in Hegang. He wanted to see his sister very much, but he couldn't get in touch, so he asked his son-in-law to help him leave a message. After the Hegang police learned about the situation, they spent two days helping the old man find his relatives. At the end of last year, the two elderly people who had been separated for a long time finally met in Hegang.
Sun Chao said that at the beginning of the establishment of the "Border City Police", he was actually afraid of not paying attention, and now he found that as long as the content is good, no one will worry about it. At present, the number of fans has reached 2.711 million, a total of 26.539 million likes, of which two videos have been played more than 100 million times. Originally, he thought that only some young people loved to watch videos, but later found that some elderly people were also loyal fans. What makes Sun Chao feel relieved is that some time ago, a foreign netizen left a message to express gratitude. The old man in his family wanted to buy a high-return investment product, no one could persuade him, and then the son found the anti-fraud video taken by the Hegang Public Security Bureau on the Internet, and after the old man watched it, he finally believed that the other party was a liar and did not cause large property losses.
Images courtesy of interviewees