Today we are talking about surname and "surname" are the same meaning, but in the Zhou Dynasty, the surname represented the blood group, and this symbol was unchanged; the surname represented the social group, and this symbol was changed.
It is true that Jiang Ziya is the surname of "Jiang", but this "Jiang" surname is divided into many princely states, such as Lü, Qi, Shen, Xu, Ji, and Xiang, these princes are all surnamed Jiang, but their surnames are different, so Lü Shang should be surnamed Jiang.

So is it possible to call "Lu Shang" and "Jiang Ziya"? otherwise. In the Zhou Dynasty, men were called surnames and women were called surnames. Therefore, Lü Shang could not be called Jiang Shang or Jiang Ziya, and Lü Shang's daughter Yi Jiang (Queen Wu of Zhou) was called "Jiang". Why is this stipulated? Because for aristocratic men, the "clan" represents the social group from which it comes from, so it is necessary to highlight and for aristocratic women, there is no need to participate in much political activity, and the "surname" as the basis for the Zhou Dynasty's "same surname and no marriage", so it can be particularly emphasized in the female name. As for the woman's clan, of course, it is also from the father's clan before marriage and from the husband's clan after marriage.
In the Gongxu BuZhi, there is a Fang state "Qiang Fang", active in the junction of today's Qin, Jin, and Yu provinces, and is a major enemy of the middle and late Shang Dynasty, and many "Qiang people are often captured by merchants and killed as human sacrifices." In the oracle bones, "Qiang" and "Jiang" are a word, so the surname "Jiang" should also come from Qiangfang. The Surname Of Jiang and the Zhou people surnamed Ji were very close in the Pre-Zhou Period and intermarried with each other. It is said that the mother of Hou Ji, the ancestor of the Ji surname, was Jiang Yan, a woman of the Tai clan, and the grandmother of King Wen of Zhou was also a woman of the Lü clan, Tai Jiang, and the queen of King Wu of Zhou was Lü Shang's daughter Yi Jiang, somewhat similar to the relationship between the Xiao clan and the Yelü clan of the Liao Dynasty.
So how did the names "Jiang Shang" and "Jiang Ziya" come from? Originally, at the time of the Spring and Autumn Period and the Warring States Period, with the popularization of iron ploughs and the promotion of cattle cultivation, small families were separated from large families (clans), and at this time, the "clans" no longer represented social groups. As a result, the "surname" and "surname" gradually merged into the "surname" of later generations.
Today's "surname" on the one hand represents blood relations, which is derived from the function of "surname"; on the other hand, the specific name is more from the "clan", such as the aforementioned Names of Lü Qi, Shen, Xu, Ji, Xiang and other princely states are all surnames today. In this way, everyone often thinks that the surname of the Zhou Dynasty is also the same thing.
In the Eastern Han Dynasty Huan Tan's "Theory of The Hidden Husband", it is said that "Wen and Wushi Jiang Shang" and "Wen Wangyou, meet Jiang Shang Yubin", which already refers to "Lü Shang" as "Jiang Shang". In the same way, later generations called King Wen of Zhou JiChang and King Wu Ji Fa, which is also wrong, the title should be Zhou (King Wen) Chang, Zhou (King Wu) Fa, as for why Lü Shang did not call "Qi Shang"? In the "Family of the Prince of Qi", only Lü Shang and Gong Lü are called Lü Shi, while the later Qi Gong is not called Lü Shi. This reflects that Lü Shang and Lü Lingben changed the Qi clan because of the feudal state of Qi, but because they were born in the state of Lü, they were customarily called Lü shi.
In addition to the difference between "surname" and "surname", the word "first name" in ancient times has been two different things for a long time, "name" represents the name of birth, often used for modesty; "word" represents the name of adulthood, often used for honorifics.
In addition to "Shang" and "Tooth", Lü Shang also has the word "Lü Wang", what is "Wang"? In the "History of Zhou Benji", when King Wen of Zhou met Lü Shang in the water, he said that his grandfather Taigong once said that if a saint entered the Zhou Dynasty, the Zhou Dynasty would prosper, and you were this saint, right? Taigong "hopes" to you for a long time! As a result, Lü Shang was honored as "Taigong Wang". According to this interpretation, "Taigong" was supposed to be the King of Zhou, and "hope" meant hope. Therefore, Lü Shang was enfeoffed in the State of Qi, and later Tian He usurped Qi, and called himself "Taigong of Qi".
In addition to these titles, the "Fengshen Yanyi" also "trumpet flying bear". How did "Flying Bear" come about? It turned out that the "History of Zhou Benji" said that before King Wen of Zhou went out hunting to meet Lü Shang, he had divined that he had obtained "non-dragon non-shadow (螭), non-tiger and non-black", but was the assistant of the overlord. But this "non-black" was misrepresented as a "flying bear", and later in the Yuan Dynasty," it was said that King Wen dreamed of a tiger with wings, and his son Zhou Gong and interpreted the dream that this was a flying bear, so Lü Shang had the title of flying energy. As for the "non-tiger" it may split into another person .
Lü Shang also had a title, "Shi Shang Father", because he served as a taishi in the Zhou Dynasty. "Division" is an army organization from ancient times to the present, and the highest military commander in the Shang and Zhou Dynasties was "Taishi", and military commanders at all levels were also called "divisions". However, at that time, "shi" did not have the meaning of "master" of "master and apprentice", and the "Theory of The Latent Husband" said that "Lü Shang, the master of literature and martial arts", was obviously to regard Lü Shang as the teacher of King Wen of Zhou and King Wu of Zhou. In the Zhou Dynasty, it can be named after the clan or by official position, so it is established that Lü Shang is called "Shi Shang Father".
At this point, we have clearly explained the origin of Lü Shang's various names, Lü Shang, Lü Shang's father, Lü Ya, Lü Wang, Tai Gong Wang, Qi Taigong, Shi Shang's father, and Zu Jia's titles are all correct, while the titles of Jiang Shang, Jiang Ziya, and Fei Xiong are not very accurate.