On April 8, the first day of wuhan unsealing, the Wuhan Municipal People's Government and Pinduoduo reached a strategic cooperation to officially launch projects such as "Wuhan Premium Pavilion", and the next step will be to introduce a series of cooperation programs around the goals of helping Wuhan enterprises expand orders, stabilize production capacity, stabilize employment, and help stabilize regional economic growth.
On the same day, Xu Honglan, vice mayor of Wuhan, announced the official launch of Pinduoduo's "Wuhan Premium Pavilion"; Fang Jie, deputy secretary general of Wuhan Municipal People's Government, and Wang Jian, vice president of Pinduoduo, signed a strategic cooperation framework agreement as representatives of both sides. Shan Lipo, director of the SME Development Promotion Center of the Ministry of Industry and Information Technology of the Central Steering Group, witnessed the ceremony of the remote signing of the contract between the two sides in Wuhan.
On the same day, at the launching ceremony of the large-scale activity of "China JingchuWei Hubei Agricultural Products" broadcast by the terrestrial channels of 10 provinces in Wuhan, the county governors of many cities and counties in Hubei province jointly "brought goods" online such as Pinduoduo. Wang Jiangping, head of the material support team of the Central Guidance Group and vice minister of the Ministry of Industry and Information Technology, attended the launching ceremony and appeared in the live broadcast room of the "Hubei Premium Pavilion" of Pinduoduo to cheer up Hubei agricultural products.
At 3 p.m. on April 8, the Wuhan Municipal People's Government signed a strategic cooperation agreement with Pinduoduo, and Wang Jian,Vice President of Pinduoduo (second from the left), signed the contract on behalf of Pinduoduo Video in Shanghai. Image source: An Shun
The peak sales of duck neck products in "Hubei Premium Pavilion" exceeded 100,000 kilograms in a single day
Previously, on April 1, Pinduoduo and the Department of Agriculture and Rural Affairs of Hubei Province have reached a strategic cooperation, focusing on the advantages of the whole platform to promote the docking of agricultural (by-product) products in Hubei to the national market, and launching the "Hubei Premium Pavilion" of Pinduoduo.
On the morning of April 8, at the "China Jingchu Taste • Hubei Agricultural Products" promotional event, the Jingwu duck neck merchants of Pinduoduo's "Hubei Premium Pavilion" were broadcasting live, recommending Wuhan cuisine to 585 million consumers on the platform. Image source: Hu Wei
According to the data, the "Hubei Premium Pavilion" received more than 11.07 million visitors on the day of its launch, and the cumulative sales of Hubei agricultural (sideline) products exceeded 4.1 million jin. In the week after the launch of the "Hubei Premium Pavilion" platform, the sales volume of agricultural products in Hubei increased by more than 370% compared with the same period last year. Among them, as of April 8, the single-day sales peak of agricultural product orders from Wuhan in the "Hubei Premium Pavilion" has exceeded 3 million kilograms, of which the single-day sales peak of duck neck products such as Jingwu has exceeded 100,000 kilograms.
It is understood that with the "unsealing" of Wuhan and the official launch of the "Wuhan Premium Pavilion" project, it will further promote the significant increase in the order volume of the platform Wuhan area. "Unlike the 'Hubei Premium Pavilion' which focuses on agricultural (by-product) products, the 'Wuhan Premium Pavilion' will be an online platform that integrates consumer goods in the whole industrial chain such as agriculture and industry in Wuhan." Wang Jian, vice president of Pinduoduo, said that the next platform will join hands with the Wuhan Municipal Government to promote the special products of various districts and counties in Wuhan to enter the "Wuhan Premium Pavilion", and Pinduoduo will implement comprehensive traffic inclination and resource support to fully promote Wuhan's famous and excellent specialties and display the spiritual outlook of Han businessmen.
Leaders of Zigui County and other cities in Hubei Province have become anchors and brought agricultural products on the same stage
On the same day that the Wuhan Municipal Government and Pinduoduo reached a strategic cooperation, another large-scale event to help Hubei's economy recovery was also held in Wuhan.
At 8:30 a.m. on April 8, the promotion activity of "China Jingchuwei Hubei Agricultural Products" was officially launched at the main venue in Wuhan, attended by Wang Jiangping, head of the material support team of the Central Guidance Group and vice minister of the Ministry of Industry and Information Technology, and Wan Yong, vice governor of the Hubei Provincial People's Government. Leaders of four prefectures and cities, including Zigui County, Hubei Province, incarnated as e-commerce anchors of platforms such as Pinduoduo in remote branch venues, and helped sell "goods" on the same stage.
On the morning of April 8, at the promotional activity of "China Jingchuwei Hubei Agricultural Products", Xu Benyu (second from the left), deputy secretary of the Zigui County CPC Committee, appeared in the live broadcast room of Pinduoduo; Wang Jiangping,000 (right), head of the material support team of the Central Guidance Group and vice minister of the Ministry of Industry and Information Technology, interacted with 600,000 users of Pinduoduo who watched the live broadcast at the main venue of the event. Image source: An Shun
The first to appear in the live broadcast of Pinduoduo to help farmers is Xu Benyu, deputy secretary of the Zigui County Party Committee. At 8:30 a.m., Xu Benyu attracted 300,000 netizens to watch as soon as he appeared, and many people recognized the "net red" who had won the "2004 Person of the Year who moved China" for supporting the countryside. In the live broadcast room, he taught netizens to pick navel oranges by "one look, two touches, and three smells".
"Pinduoduo has 585 million annual active buyers, and the trading volume of agricultural products reached 136.4 billion yuan in 2019, which is the largest uplink platform for agricultural products in China, and many places have taken the initiative to find platforms to cooperate during the epidemic period, all of which want to find a way out for agricultural products whose sales are blocked." Wang Jian, vice president of Pinduoduo, said that previously, Zigui County has done several rounds of live broadcast activities with Pinduoduo, and has achieved excellent results. Including Song Junhua, deputy governor of Zigui County, and Deng Xiuxin, academician of the Chinese Academy of Engineering, have come to the live broadcast room, hoping to help Zigui farmers sell more navel oranges.
At 9:00 a.m. on April 8, Wang Jiangping, head of the material support group of the Central Guidance Group and vice minister of the Ministry of Industry and Information Technology, watched the live broadcast of the Wuhan duck neck merchants in the promotion of agricultural products. Image source: Hu Wei
"All Wuhan and Hubei goods entering the museum enjoy the traffic tilt and special subsidies of the platform to ensure that farmers and merchants have money to earn, and consumers across the country can 'eat' Wuhan and Hubei in the most economical way." Wang Jian, vice president of Pinduoduo, said.
It is reported that Pinduoduo's "Wuhan Premium Pavilion" will be officially launched in the near future, and users can go directly to the "Wuhan Premium Pavilion" through a variety of ways such as the homepage focus map, the spike channel, the Duoduo orchard, and the pan-Wuhan search keywords, and enjoy the good taste of Jingchu.
Written by: Nandu reporter Huang Pei