With the slow awakening of Hubei, at 13:30:25 on May 6, the Jiangyin monitoring station, which is about 1800 kilometers away from the release point of the Chinese sturgeon, monitored the 8-year-old Chinese sturgeon no. 4911 to enter the estuary waters and successfully entered the sea. With the successful entry of the "vanguard troops" into the sea, it marks the successful conclusion of the 62nd 10,000-tailed Chinese sturgeon release tour in 2020, co-sponsored by China Three Gorges Group Co., Ltd. and Yichang Municipal Government of Hubei Province.
Affected by the epidemic, the Chinese sturgeon release for the first time opened a more extensive and intuitive "cloud mode", Huya Live as the exclusive network live broadcast platform to witness the whole event, organized volunteer registration, online Q&A, interactive screen brushing and other activities, for the public to present a series of rich "online Chinese sturgeon release tour", through live broadcast to call on more netizens to pay attention to chinese sturgeon, join the action of joint protection of nature.
(Millions of Huya netizens witnessed the moment when the Chinese sturgeon was released into the Yangtze River)
Strong onlookers + Q&A, Chinese sturgeon release knowledge lecture hall
The live broadcast of Yichang, Hubei Province, the first stop of the Chinese sturgeon release tour, attracted a strong onlooker of more than 1 million viewers, who witnessed the moment of the return of the Chinese sturgeon to the Yangtze River, expressed their blessings for Hubei, and affirmed the action to protect wild animals.
In the next two weeks, as the Chinese sturgeon passed through Wuhan, Nanjing, shanghai, Huya sent three anchors to track the Chinese sturgeon activities, and interacted with the Chinese Sturgeon Research Institute Lianmai in real time, and many live broadcasts attracted more than 3 million netizens to watch and interact, the event was widely discussed and praised by netizens and public opinion, and more viewers brushed the screen in the bullet screen to praise the Chinese sturgeon.
"Anchor + expert" conveys the concept of Chinese sturgeon protection
(Huya anchor "Handstand Xiao Shuang" led netizens to review in the live broadcast room)
In this activity, with the Chinese sturgeon entering the river and entering the sea as the lead, Huya also brought three public welfare science popularization lectures with rich content, interesting and dry goods to the public, which greatly satisfied the curiosity of netizens. The guardian of Wuhan Station, Teacher Hong li, conducted a wheat with experts in the Wei'ai Lake Wetland Museum, and the experts led netizens to visit the Chinese Sturgeon Research Institute, and the two sides made an interesting "cross-time and space" comparison of precious fish species around Hubei, so that everyone could feel a three-dimensional Yangtze River Basin water ecological circle, focusing on the role of Chinese sturgeon in the entire ecological protection. Xiao Shuang, the guardian of Nanjing Station, carefully made dozens of handwritten boards before the live broadcast, leading everyone to review the relevant knowledge of chinese sturgeon migration, and at the same time, he also asked researchers for a lot of interesting knowledge of Chinese sturgeon, and the whole process of "having pictures and truths" made netizens call it interesting and enjoyable. The guardian of Shanghai, Zhuangzhuang Pig, opened a wave of interactive Q&A online, leading netizens to call for Chinese sturgeon and express their support for Chinese sturgeon entering the sea through screen brushing.
(The anchor opened the fun Q&A "Guess which batch of Chinese sturgeon will go to the sea first")
In addition, the Huya live broadcast special page also set up an online volunteer recruitment activity, calling on many volunteers to actively participate in the practice of environmental protection and public welfare undertakings, and escort the Chinese sturgeon with practical actions. Experts from the Chinese Sturgeon Research Institute said that "this release event for the first time introduced the interactive form of online live broadcasting, which can not only convey the concept of protecting wild animals to the public, but also hope to show the real living conditions of the Chinese sturgeon world to the public through the platform of Huya, and look forward to everyone joining the action together." ”
Looking at the many public welfare science popularization content of the Chinese sturgeon release tour, it not only allows the majority of netizens to learn various types of knowledge during the live broadcast, but also helps to enhance the public's environmental protection concept and awareness. Huya Live has always attached importance to its social responsibility as a leading enterprise in live broadcasting, and the development of this activity has strengthened Huya Live's determination to protect wild animals and protect the ecological environment.
Source: Consumption Daily