For the sake of traffic, the "human settings" in variety shows are endless.
Especially in recent years, reality shows and talent shows have become popular, and countless guests and contestants, as long as they want to mix their faces, must have their own style and supporting stories.
Although playing around, can not escape the "strength faction", "stupid cute", "gluttonous", "Buddhist system" and other routines, but as long as the positioning is clear, and it is not easy to collapse, there will always be an audience to pay.
There are roughly three reasons why human design can become a traffic password. The first is contrasting charm, for example, in talent shows, contestants are harmless when interviewed, but they are charming on the stage and often harvest the audience's votes. The second is entertainment, such as some people in reality shows who are good at calculation, some people pretend to be stupid, and use extreme characteristics to intensify dramatic conflicts, so as to entertain the public.
In the last case, the public sees the state and life they yearn for through human design, and becomes a spiritual sustenance. From this point of view, the human setting of each generation of traffic has more or less exposed the pursuit of a generation of audiences.
In 2021, talent shows and reality shows are still thriving. But unlike Cai Xukun and Meng Meiqi, who were popular in the first year of their idols, the biggest traffic hatched by this year's program was Li Luxiu, who "danced, sang, and had no expressions, very extreme".
With the old script of "accompanying the study to the film school, as a result, I became a star", which was different from the painting style of other contestants in the whole show, such as yearning for freedom, yearning for home, and not wanting to debut, Lilu repaired the fire.
Although he did not debut, a large number of spectators voted for Liluxiu, and even became a cultural phenomenon. At present, he has also received multiple endorsements, and even appeared on the home page of the well-known Music Website Pitchfork in the United States.
Objectively speaking, the so-called unwillingness to debut is nothing more than a script written after combining LiLuxiu's own personality and the screenwriters enlarged it. Taking a step back, even if he does not want to debut, the team behind him will still desperately help him hold on to the human design, so as to eat the traffic dividend.
Therefore, the cooking xiaoxian (pengxx01) does not start from the character of LiLuxiu, but the entire script to see if the star can grasp the character with a particularly deep water. The Lilu repair fire, which does not want to go to work, reflects what pursuits of modern audiences?
In the past few years, talent shows have been flooded, and the phenomenon of homogenization has caused aesthetic fatigue in the audience.
In order to create differentiation, "Creation Camp 2021" invited multinational students to participate in the recording. The addition of the international group has indeed enhanced the influence of the program.
For example, when the Chinese players "danced in the crowd", the international friends with solid skills made Deng Chao sigh "the difference in the world" and went out of the circle in one fell swoop. Another example is sending Japanese contestants to participate, and Li Luxiu, who was persuaded by the program team to participate in the competition, also became the traffic director of the program.
Public information shows that the Russian Liluxiu has no singing and dancing experience, and even his name appeared before the competition. So why participate in the show, the answer he gave was "experience life".
From the beginning, Lilusius showed a negative attitude, but if he wanted fire, in addition to being negative, he also had to "flaunt" negativity.
In an episode that aired on March 13, Lee Luxiu naturally entered the lowest-level F class because he couldn't do anything, but when the director asked about his feelings, he replied: "F class means freedom, freedom, and should go home." ”
This clip was intercepted and became a hit on Weibo.
According to the statistics of the China Entertainment Index, the number of active fans of LiLuxiu that night surpassed Liu Yu, who ranked first in popularity, and debuted at the top of the list. On March 17, Li Luxiu's Weibo super talk ranking even rose to the first place for all the contestants in the two major talent shows in the same period.
What about his strength, in the theme song assessment stage, the tutor's quiet words are: "He dances, sings, and has no expression, I like him, very extreme." ”
Without strength, without desire, the extreme "Buddhist" personality made LiLuxiu's heat continue to ferment.
Since then, his desire for freedom, as well as the pain of being in the talent show, has become more and more obvious, and even two exaggerated escapes, the result is naturally no disease.
And every time there is a knockout link, because a large number of spectators vote to see LiLuxiu's reaction after falling into "pain", he goes farther and farther, and even kills all the way to the final night.
Fortunately, under his own many "appeals" and the flashes of other contestants, Li Luxiu failed to debut in a group, and at the first time of the end of the show, he staged a good escape scene.
But so far, even if "Creation Camp 2021" comes to an end, every time he goes, there will be a hot search, and the human settings, like his traffic, have not collapsed and dissipated.
Judging from the process of accumulating popularity of Liluxiu, his own personality and the script handed in by the screenwriter at the right time have played a key role.
However, no matter the reason for the formation of Lilu Xiu's human design, its love by the audience and its huge social repercussions, or because the "Buddha, mourning" human design just hit the sensitive point of the audience.
Combined with the current social news, young people are plagued by multiple anxieties, and in addition to 996 becoming the norm at work, they also face fierce competition and challenges with excellent reserve talents.
It is rumored that the Japanese drama "I want to leave work on time" will be remade into a national drama, and the title of the episode is set as the outrageous "Reason i like to work overtime", which shows the current situation of Young Chinese social animals, but also has a black humor cult temperament.
At the same time, the parenting anxiety in front of us, the appearance anxiety given by society, and even the anxiety of the elderly after the aging of the population have made young people breathless.
Therefore, no matter that "the world is not worth it", So Li Tian, who only wants to eat, drink and have fun, to the short video bloggers such as Li Ziqi and Huanong Brothers who record their lives, to Li Luxiu, who now only wants to leave work.
The audience undoubtedly pinned their yearning on different lifestyles, which is also the key to the sudden emergence of slow variety shows and easy incubation of blockbusters.
In this way, Liluxiu is fortunate to appear in front of the audience at the right time and in the right way, becoming a carrier of the audience's dissatisfaction with real life.
But opportunity and character, not a gift from God to all artists, how to choose the right direction for themselves, to create their own personality, is also a science.
At the beginning, cooking small fresh (pengxx01) mentions three directions of human design, each of which needs to be operated with care.
What needs the blessing of business ability is the result of years of practice, which is difficult to adulterate and even more difficult to collapse. The entertainment-oriented personality is generally only used in programs to meet the entertainment needs of the audience, and it is difficult to be required to bring it into life.
Taking the "Man Gang" of "Extreme Challenge" as an example, in the first few seasons, everyone has their own personality, and through running-in, they are closely linked, and finally achieve a better variety show effect.
But for a show like the draft that witnesses the growth of idols and often has hundreds of people, shaping the human setting is necessary and needs to be cautious.
If the personality is far from the personality of the person, it is easy to break the image that once attracted fans in the future business, and thus be eaten back.
For example, Zhou Zhennan, the "second generation of the rich", officially debuted after participating in "Children of Tomorrow", but because his father was a "lao lai" who had been in debt for many years and mortgaged the people's real estate, hundreds of owners could not apply for real estate deeds. Even if he didn't do anything wrong, he was greatly affected.
Another example is that Wang Yuan's smoking incident also triggered a public opinion earthquake, and he could only apologize and pray for forgiveness from fans and society.
At the same time, in the era of traffic, old artists who have been deeply cultivated for many years also need to cherish feathers.
Recently, on the short video platform, the "Pan Ga Incident" that triggered the public, Pan Mou, as an old artist, "persuaded Ga to become Ga", which became the most magical event this year. And this black history was also written in his original brilliant career.
Therefore, in fact, in addition to being consistent, if you want to maintain the vitality of the human design, you must also have a certain social responsibility and have positive value for the audience and fans.
In 2019, the People's Daily had an evaluation of the star personality. He said that whether it is "human design" or other business models, they should pursue the maximization of social benefits in addition to economic benefits, so that fan groups can become the guardians of social norms and the promoters of positive energy of public opinion, so that fan culture can sail into the right value channel.
The statements in the state media, while rigid, are common. The star is not a problem, itself is no problem, but keeping positive, can play a positive role in the real world, and on this basis, improve their business capabilities, not to be confused by traffic. This may be the right direction for people to really help stars embark on a smooth road in the future.