As an art that serves modern business, the rise of visual communication design has led to the rise of a group of graphic designers, and the main task of these graphic designers is to create a variety of excellent design works. As a contemporary designer, how to move towards a good graphic designer, this article talks about a few rough understandings. Under the premise of mastering the basics of design, try the following methods:
Improve the level of knowledge and cultivate the ability to identify aesthetics. If you want to make a good graphic design work, you must have a high aesthetic standard, if you can't even comment on the quality of a work, how to make an excellent work, let alone become a good designer.
Designers need to have a broad vision, as a good designer not only have a strong cultural knowledge, but also have the fashion elements of modern society. Looking at more excellent works can enrich knowledge, broaden horizons, and improve their own aesthetic standards. While looking at other people's works, we must observe how designers use professional skills in typography, visual art, layout, etc., to achieve the purpose of the creative plan; we must also analyze why we do this, what is desirable, and whether we can learn from it.
Take its essence, remove its dross, in the process of continuous appreciation and analysis, gradually enrich their technical knowledge of text typesetting, graphic combination, color matching, and improve their ability to identify aesthetics. When admiring excellent works, we can choose not only graphic design works, but also photography, architecture, animation and other aspects of work. Interdisciplinary selection of excellent works to appreciate, a comprehensive interpretation of these works, can enrich our hearts, stimulate our thinking and imagination, bring us unexpected inspiration.
Accumulate creative materials and cultivate keen observation skills. Creativity is the first element of graphic design, without good ideas, there is no good work. The use of new ideas and new materials in graphic design works is the first step to making a good work. If we want to achieve innovative design, we need to have a keen ability to observe.
Design comes from life, and the key to design is discovery. We should be close to life, keep up with the trend of the times, to dig out many details in life that we have overlooked, and use these details to create beautiful design works. When we have a new discovery and a new idea, we should immediately write it down, don't ignore the ideas that flash in our minds, forget an idea and let go of a possibility of success.
The best way is to carry a notebook with you, write down what you think of at any time, and then when you do the design later, you can extract the material you want from it and deliberate it to make it a complete work. In the process of continuous discovery and accumulation, we cultivate our keen observation ability and make us respond quickly to design topics. Good at finding details that ordinary people can't pay attention to in daily life, and paying attention to the development trend of the design market, in order to better carry out innovative design.
Enrich practical experience and improve design hands-on ability. Drawing is the language of the designer, and painting is the foundation of graphic design. For graphic designers, hands-on ability is a basic ability and a very important ability. We must not only see more, but also practice more; not only to practice more, but also to have the courage to accept failure.
Many times when we look at other people's works, we will find that their design concepts are similar or even the same as our own previous ideas, but we have forgotten or have not yet started to work. This tells us not to be afraid of doing it badly, afraid of being too lazy to do it, maybe someone just took the step earlier than you, and left you far behind.
In addition to the necessary creation, when we first start learning design, we can imitate excellent works to do more practice design, experience the design concept of the original work, and familiarize ourselves with the steps of design. Combined with the creative materials accumulated by yourself, you can choose a solution that you feel feasible to design. Before designing, we must consider what kind of effect the work is to achieve, in order to clarify what information, what to express, how to express, with a purpose to design, so as to make a work that caters to the design market.
Even if the practice works are not ideal many times, they should not be discouraged, they should build self-confidence and not be afraid of failure. Through a large number of exercises, enrich practical experience, improve the design ability, and get the stepping stone to become an excellent designer.
Learn to communicate and develop the ability to express language. Since ancient times, language has been a very useful science. Designers need to explain the design concept to customers, cultivate excellent language expression skills, and communicate well with customers, which has also become an essential quality for excellent designers.
Design is not a closed door, and designers cannot be self-congratulatory. A good design work needs to be constantly deliberated and constantly sculpted, as a beginner in graphic design, it is necessary to not be afraid of failure, dare to say more, learn to communicate with colleagues and peers, humbly accept the suggestions of others, and brainstorm ideas, so as to make excellent works more effectively.
As the saying goes, "three stinky cobblers, top a Zhuge Liang", a person's strength is always better than everyone's strength, design experience and concept are not mature, communicate with design predecessors, humbly accept the opinions of others, not only can correct their own deficiencies, learn their design experience and philosophy, but also improve their language expression ability, learn how to communicate with people, and lay the foundation for better communication with customers in the future.
Design doesn't happen overnight. Only through continuous accumulation and practice, after trying again and again, can we have rich knowledge and rich experience, and then make excellent design works and become excellent designers. Although the process is full of hardships, as long as we are down-to-earth and persistent, we will definitely lead to success.