"You love me, I love you, Honey Snow Ice City Sweet Honey ~"
As long as people who have heard the theme song of Mi Xue Ice City, just by seeing this line of lyrics, it is estimated that they have begun to circulate in their brains.
It doesn't matter if you haven't heard of it, come and listen to it again, wrap your head.
The theme song of Michelle Ice City (collection of 14 countries and 20 languages) is a Chinese star
I never expected that the first brainwashing divine comedy this summer was actually made by a milk tea shop.
This theme song of Michelle Ice City is definitely a low-cost, small production:
Melody, adapted from the American folk song "Oh, Suzanne".
Lyrics, only one sentence:
You love me, I love you, Honey Snow Ice City Sweet Honey.
This simple and simple sentence "You love me I love you" seems to be engraved in my mind once.
Although netizens have mixed reviews of this adapted song, there is basically a consensus on the point of "brainwashing".
It seems that in the past two years, one "brainwashing divine comedy" after another has sprung up:
From "Draw a dragon with me on the left, and a rainbow on the right" to "You are the most beautiful cloud in my sky, let me leave you with my heart".
Although each "Divine Comedy" has different styles and lyrics, it has one thing in common:
Once in the ear, it is unforgettable, and even if you stop playing, you will still loop it back and forth in your brain.
Just seeing the lyrics and being exposed to a specific environment/person will be brainwashed by a few magical melodies.
Seeing "You are my little apple", the corresponding melody will begin to circle in the brain; walking into the supermarket during the Spring Festival, you will unconsciously sing "Congratulations, Congratulations, Congratulations"...
Is it not just look at the lyrics, there is already a melody in the brain / "Little Apple" mv
Without even any "seduction", a certain melody will suddenly appear in the mind, and no matter how hard you try, it will linger.
What's going on here?
What kind of music is easier to brainwash?
A study in the Journal of the American Psychological Association found that:
Songs that can "brainwash" people are usually faster, the melody is relatively ordinary, and it is easy to remember. At the same time, there are some specific intervals, such as jumps or repetitions—
This is simply a true portrayal of the theme song of Honey Snow Ice City.
Take a look at the score of the original song "Oh, Suzanne":
The main part of the whole song is almost always a repetition of the same melody.
At the same time, "brainwashing" songs tend to be less difficult and easier to sing.
In other words, it's catchy, rhythmic, and easier to remember and sing.
If you think about it, "Can't Afford to Hurt", "The Most Dazzling National Style", and "Little Apple" do meet this characteristic: strong rhythm, popular lyrics, and special melody but not difficult to sing.
The theme song of Michelle Ice City is no exception, the lyrics are simple, there is no high note in the melody that cannot be sung, and you can learn it by listening to it once.
Not only Chinese Divine Comedy, some scientific research institutions have studied the popular "Jiangnan Style" and found that it repeats five syllables 4 times in a cycle of 3.6 seconds.
Throughout the song, the core rhythm of the five syllables is repeated more than 100 times.
The magical melody and "horseback riding dance" of "Gangnam Style" were once popular all over the Internet
In addition to the high-frequency repetition of beats, "Gangnam Style" also aligns the beat with the physiological laws of the human body:
Its beat is almost in sync with the heart rate of people after jogging for half an hour, which is also the most exciting moment, making the song sound particularly "brainwashed".
"What to do, I can't go out", the phenomenon of being "brainwashed" by a melody, known as "earworm".
It also has a more formal name: involuntary musical imagery (imi).
The study found that nearly 99 percent of people have experienced the phenomenon of "ear worms", and 91 percent experience it once a week.
Sometimes, the experience of earworms is benign or pleasant, and when walking on the road is boring, it is good to have background music in your mind.
But sometimes, the "can't stop" music in the mind is really upsetting, even emotionally broken.
There are still many unsolved mysteries about how earworms appear and how they are "heard".
Earworms appear to be an interaction between musical attributes, individual characteristics, and environmental/situational attributes.
This kind of "superiority" and "brainwashing" is often unrelated to likes and dislikes.
A 2011 study found that listeners didn't even need to like the song to learn melodies and even be brainwashed.
Using MRI technology to detect the brain response of subjects when they hear various songs, the researchers found that:
When a song is "familiar" to the listener, brain activity increases and dopamine is produced; as to whether or not to like the song, there seems to be little effect.
That's why you don't like these songs at all, but you're still brainwashed by them: under the influence of supermarkets, square dances, short videos, etc., you're already familiar enough with them.
The characteristics of "familiar enough to brainwash" have also given many music creators a taste of sweetness.
Billboard China's article analyzing the reasons for the popularity of the brainwashing Divine Comedy came to this conclusion:
"Since 2017, Douyin has changed the music habits of Chinese listeners as never before. The pop music industry has also begun to pay more attention to 'repetition' to capture the attention of listeners. ”
"Learn to Cat Call", "Wolf Disco", "You Laugh So Beautiful", and then "You Love Me I Love You Honey Snow Ice City Sweet Honey"...
Almost all of them rely on the large number of repetitions of simple melodies, so that the main melody is mixed with the listener:"
So that even if you don't like it, you can sing.
The popularity of these songs is "phenomenal", which also proves that this creative technique is indeed very effective in creating brainwashing divine comedies.
Psychologists say that stimulating the body's response and autonomic nervous system through simple repetitive rhythms can stimulate people's instincts to get rid of psychological repression and format life.
From this point of view, the frequent emergence of the "Divine Comedy" may also be because of the urgent need for people to decompress.
Regarding the phenomenon of "ear worms", people are most distressed by:
How did it come about and how it disappeared.
Dr. Williamson, an expert in memory, has identified triggers for a range of "earworms" through a series of studies.
First, it's "music exposure," which means you've recently listened to this brainwashed piece of music. If you loop a song repeatedly, you're more likely to be "wrapped up" by it.
In addition to music, something in our current environment may trigger memories of songs, such as people, scenes, images, text, and so on.
For example, just by seeing the three words "can't afford to hurt", many people have begun to play "can't afford to hurt really can't afford to hurt" in their hearts.
Seeing the poster of the Phoenix Legend on the road, the melody of "I'm looking up/above the moon" will dominate your brain.
For example, a GIF with characters and lyrics / "The Most Dazzling National Style" mv
This trigger is sometimes even unconscious, such as when you feel that you have been brainwashed by Gangnam Style for no reason, in fact, you may have just inadvertently caught a glimpse of a little boy dancing on horseback downstairs in the neighborhood.
In addition, earworms are also more likely to appear when the brain is in a state of anxiety or boredom.
One woman's experience is particularly representative of the survey: when she was 16 years old and took an important exam, a song (bananarama's "Nathan Jones") first appeared in her mind and began a single loop.
"Now, I can hear this song every time I feel stressed in my life, including marriage and childbirth."
Because anything repetitive can attract our attention more, so that we will not pay attention to unpleasant things.
This may be why, the more nervous you are during the exam, the more songs you think about.
Especially when nothing can be done but in a daze...
How to get rid of the "ear worms" that may appear almost anytime and anywhere?
The researchers gave five suggestions:
Listen to or sing the whole song.
What circulates in the brain is often a certain fragment of the song, it may be that the melody is particularly magical, or you can't remember how to sing below, at this time, after listening to or singing the whole song, you can usually break this dead loop.
Replace it with another song.
Think of another melody in your head that you like, or go listen to another song and kick the "ear worm" out of your mind.
However, be careful not to replace another song with an easy-to-brainwash song, if you use "Love Sale" to replace the theme song of Michelle Ice City, I am afraid that the end will continue to be brainwashed.
Simply ignore it.
Try not to think about it and let it disappear naturally.
Chew gum.
A previous study in the Journal of Experimental Psychology found that people are less susceptible to earworms if they chew gum after listening to a "brainwashing" song.
Do something that appeals and requires focus.
In this way, you may be able to temporarily say goodbye to the "Honey Snow Ice City, the source of all evil"