The Forbidden City has double-clicked on the hot search, and this time it is a lipstick that burst the circle of friends.
Recently, the "Forbidden City Cultural and Creative Museum" and "Forbidden City Taobao" have successively launched the Forbidden City lipstick, and then it has aroused widespread concern and discussion, and some netizens who eat melons have even made up the drama of the royal "palace fight" in their brains, shouting: Who is the "orthodox" of the two "princes"?
In fact, both of these are officially recognized by the Palace Museum, but they are managed and operated by different departments. Regarding the "identity" of the two "princes", some netizens joked: "The Forbidden City Taobao is the eldest son of Shu out, the Forbidden City Cultural and Creative Museum is the second son of The Emperor, both are the emperor's sons, thanks to this topic, now I can finally distinguish them!"
In fact, from another point of view, this "Forbidden City lipstick" controversy just proves that the Forbidden City continues to exert its strength in the field of cultural creation, and behind the bustle also contains many expectations of the public for the cultural creation of the museum. You know, according to the official disclosure of the Palace Museum, the total annual income of all cultural and creative products in the Forbidden City reached 1.5 billion yuan, which is a big business.
Throughout the world, relying on "cultural creativity" to support museums has become the norm. In addition to the cultural and creative products with the word "palace", what other fun cultural creations are worth recommending? Let's take a look at these "brain-opening" gadgets.
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National Museum of China dragon-shaped golden step shake luminous bookmark
Bookmarks are the most common of all cultural and creative products, but this bookmark is very "different", its design is inspired by the ancient women's headdress - step shake. The first to be seen in the Han Dynasty, the sideburns are ornamented, and when walking, they are shaken, lively and pleasant. The step shake used in this bookmark is called "Gold-plated Point Kingfisher Frame Step Shake", which is a headdress commonly worn by Women of the Qing Dynasty. The top of the step is dragon head-shaped, and the dragon's beak falls into an arched bird frame. A small bird stands in the middle of a rack, holding a bamboo leaf in its mouth, and a drinking water can is placed on its left and right sides. The bird stand hangs three bunches of bamboo leaves, each with three layers. The dragon heads, bird stands, birds, and bamboo leaves on the bookmarks are all dotted with green ornaments, and the unique "Tiffni Blue" shows the sense of women's luxury.
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Yihe Six Views Folder Set
After talking about the National Museum, let's take a look at the Summer Palace. In the official flagship store of the Summer Palace, the top seller is the Folder of The Six Views of the Summer Palace. The so-called six scenes are: Liuhe Crane, Xuanyuan War Deer, Jinqiao Hundred Flowers, Summer Stone Ship, Jade Fan Diancui and Long Corridor Morning Light. These folders combine ethnic elements and hand-painted styles, poetic retro, unique.
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Suzhou Museum Ru porcelain Hengshan seal water cup
Compared with the grandeur of the Forbidden City, Suzhou can be described as unique, a scene of white walls and gray tiles, small bridges and flowing water. Even Su Bo's cultural creations also have distinct regional characteristics. This Ru porcelain water cup, the bottom of the cup has a special idea of the "Wenheng Mountain" seal as the bottom model. The bamboo cup lid is like a party printing mud, and the hand cup falls between the places, as if using the "Hengshan" seal of WenHuiming.
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Shaanxi History Museum "Tang Niu" doll
When it comes to the cultural and creative products of the museum, of course, you can't bypass the Shaanxi History Museum, which carries people's fantasies about the style of the Tang Dynasty. The most distinctive cultural and creative products of Shaanxi Bo are this "Fat Toot" "Tang Yu" doll. You may ask, why is it called "Tang Niu"? Its prototype is the Shaanxi Museum collection of "Tang Pastel Lady Figurines", with high-haired moth eyebrows, a face like a full moon, a plump posture, and wearing a long skirt with wide sleeves. After design innovation, the cute and cute q image of the lady turned out to be out, which overall highlighted the personality of "cute and cute", which made people fall in love with it.
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British Museum Egypt Series Travel Luggage Tag
In July, the 265-year-old British Museum partnered with Tmall, the first overseas museum to open a store on Tmall. Subsequently, it launched the "Pharaoh's Friend" Egyptian style series, which also featured the silly cute route. This Egyptian-inspired luggage tag is designed from the statue of the goddess Basteto and the crouching statue of Anubis. In terms of allegory, both deities are the "patron saints" of Egyptian mythology. In terms of creation, the shape of the god statue is simplified, adding bright colors, improving recognition, and looking more lively.
According to the Tmall survey, from January to October 2018, the number of users searching for "museums" on Tmall and Taobao platforms was 2.15 times that of the same period in 2016. The museum's cultural creation is so popular, probably because these products are good at selling cuteness, will be grounded, and touch the feelings of young people. In the future, the museum's cultural and creative products will become a channel for more young people to express their personality.