Walk china • Discover artisan seasoning activities were held to create a new benchmark for Chinese seasoning

On October 20, 2016, sponsored by the National Sugar and Wine Commodity Fair Office and co-hosted by Xiangyun Culture and Musen Management, the 2016 Autumn National Sugar and Wine Fair and Condiments Museum "Walking China, Discovering Artisan Seasoning" series of activities was successfully held in Hall 4 of fuzhou Strait International Convention and Exhibition Center. As the official theme activity of the Autumn Sugar and Wine Fair, the organizers are in line with the principles of fairness, openness and justice, with the mission of promoting the ingenuity products that adhere to the inheritance and pioneering and innovating, and creating a new benchmark for Chinese seasoning; marketization and branding services for excellent seasoning enterprises; selecting ingenious products for channel providers, promoting green direct services for manufacturers; and finding quality products and services for consumers. The "Walk china, Discover Artisan Seasoning" condiment museum activity brought together condiment industry experts, manufacturers, distributors and media elites from all over the country.

"Let more and better artisan-type products go out of China and go to the world", Xing Chunlei, general manager of China Sugar New Century International Convention and Exhibition (Beijing) Co., Ltd., delivered the opening speech of the activity "Let the World See Chinese Craftsmen", standing at the height of the development of the national food industry, pointing out the way for the development of Chinese food enterprises - adhere to the spirit of craftsmanship and do a good job in product quality. In the theme report session, Mr. Zhang Feng, chief consultant of Musen Management and founder of Product + Theory, delivered a keynote speech on behalf of industry researchers, "Return to Craftsman • Stay Away from Delusion", made an in-depth analysis of the current situation of the seasoning industry, and pointed out that in the impetuous industrial era, the industry needs to redefine condiments, it is not an absolute sense of fast-selling products, artisan products are the first competitiveness of enterprises.

Witnessed by more than 30 media and more than 200 dealers and exhibitors, Xing Chunlei, general manager of China Sugar New Century International Convention and Exhibition (Beijing) Co., Ltd., Yang Jiaoping, general manager of Xiangyun Culture Communication Co., Ltd., Zhang Feng, chief consultant of Musen Marketing Management Co., Ltd., Yu Shunzhen, chairman of Beijing Xianyuan Food Brewing Co., Ltd., Liu Taixin, deputy general manager of Liu's Group, Sheng Mingjian, vice chairman of Laohenghe Brewing Co., Ltd., and Zhu Zhenkai, general manager of Hebei Bazhou Jinkai Food Co., Ltd., jointly launched the "Walk China · Discover artisan seasoning" mega event. At the same time, the conference also released a large-scale documentary "Walking in China and Discovering Artisan Seasoning" to the industry, and the film crew will walk China's "100 cities and 1,000 enterprises", go deep into the front line of condiment manufacturing, and shoot a large-scale documentary comparable to "China on the tip of the tongue". In the later stage, it has successively launched a series of works such as "China's Soy Sauce Brewing Territory", "China Vinegar Brewing Territory", "China Hot Pot Seasoning Territory", "Chinese Side Dishes Gourmet Map", "China's Ingenious Ingredient Territory" and so on.

At the event site, the organizer released the industrial development trend trend of four categories of soy sauce vinegar, hot pot base, compound seasoning, and side dishes, and selected some elite products from the shortlisted enterprises, made on-site production, on-site tasting, and gave on-site appraisal opinions. The tasting group is divided into five groups, namely "expert group", "dealer group", "chef group", "media group" and "foodie group".

In the artisan enterprise roadshow, Sheng Mingjian, vice chairman of Huzhou Laohenghe Brewing Co., Ltd., Wu Dehui, general manager of Jinan Tiankou Biotechnology Co., Ltd., and Zhong Changming, general manager of Sichuan Wangjiadu Food Co., Ltd., took the stage as excellent enterprise representatives.