Zhongshan Water Township Delivery Lang chases the brand dream, and the scale of the grocery store has developed into a "one-stop production, supply and marketing" Water Township Delivery Lang chases the brand dream

Yang Baihe, a villager in Triangle Town, has developed a grocery store into a large-scale food enterprise with "one-stop production, supply and marketing"

"Is there any peanut oil that is more 'bought' today?" At 12:30 p.m. on March 13, an old man told a salesman in a grain and oil life chain supermarket in Triangle Town. Yang Baihe, chairman of the company, who is patrolling the supermarket, said frankly, "If our reputation is not good, we will have been abandoned by our neighbors long ago." "

Consumers come to the supermarket to buy food in gold

The water town "delivery man" has been dreaming for 24 years

In 1988, his father founded the Triangle Jianchao Vice Food Purchase and Sales Department, wholesale and retail side food, drinks and various kitchen condiments, and at the end of 1993, Yang Baihe, who had just graduated from high school, was "forced" by his father to take over. At that time, at the beginning of reform and opening up, the material life of Zhongshan citizens had just begun to improve, and daily consumption demand grew rapidly. Since then, there has been a thin and tall "delivery man" on the streets of Triangle Town.

Yang Baihe described "that year was very hard", to customers to deliver by bicycles, human tricycles and diesel engine boats, every year from the end of the year to the Peak consumption period around the Spring Festival, Yang Baihe relied on 5 human tricycles, 3 machine boats to purchase and deliver, up to 20 kilometers away from the Triangle Town Aimin Village and some villages in the towns of Renmin Town, Huangpu Town, Fusha Town, etc., especially every year from the twentieth day of the 20th month to the sixth day of the first month of the first month of the ten days, basically every night to sleep in the surrounding bazaar, as long as the retail points in the bazaar are out of stock, He immediately got up to deliver the goods.

With hard-working and honest management, Yang Baihe has accumulated contacts and reputation in the local area, and by 2000, domestic large brand food manufacturers have taken the initiative to find agents to cooperate, making the wholesale business bigger and bigger. In 2006, Yang Baihe officially upgraded the purchase and sales department to a private enterprise; in 2007, he established a sole proprietorship oil company and officially owned its own brand; in 2015, he opened zhongshan grain and oil life chain supermarket and established Guangdong Golden Lai Food Co., Ltd., which led three major sectors: own brand oil production, brand food agency, and gold chain supermarket retail channels.

Adhere to the bottom line of food quality and service people's livelihood

Today, Yang Baihe has a management team of more than 100 people, acting as an agent for 23 food and beverage first-line brands such as Jianlibao and Master Kang, and is a long-term supplier of several large supermarkets in Zhongshan City, with a sales and distribution network radiating throughout the Pearl River Delta region; the company has a total of three brands of edible oil products; grain and oil life chain supermarkets have opened a number of stores in the surrounding towns and districts such as Triangle and Renmin.

Yang Baihe admitted that in recent years, the downward pressure on the economy has been huge, especially under the impact of e-commerce, the physical wholesale and retail industry has been greatly impacted. Yang Baihe vigorously adjusted the operating structure. He aimed his growth points at his own supermarkets and private label oil and fat products. He positioned the golden grain and oil life chain supermarket as a fresh grain and oil supermarket, strengthened the professional operation of fresh food, and all fresh food implemented farm and supermarket docking, thereby improving the quality of goods and price competitive advantage, and planned to complete the opening of chain supermarkets in all towns and districts of the city in the next five years. At present, Yang Baihe's own brand edible oil has occupied a stable place in the Zhongshan market, and has been laid out in the Pearl River Delta, western Guangdong and other places, and will expand the scale of oil mills this year, set up a professional sales team, and lay out Guangxi, Hainan and other markets.

(Source: Zhongshan Daily)

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